Marketing Eye

Thursday, 28 May 2020 13:39

Overcoming a Brand Identity Crisis

A brand identity crisis is a very real thing, and too many businesses suffer from it. Without a modern and fresh brand design, it can be really difficult to draw in customers and have your competition take you seriously. First impressions can make or break your company, so it’s important that your brand is relevant and fresh to attract new leads and modernize your approach. The trick is actually making that happen. Most companies don’t have the time or bandwidth to conduct a complete branding overhaul, which leaves them stuck with an outdated look and feel. Marketing Eye Atlanta is the perfect partner to come alongside and help companies breathe fresh life into their brands and capture better leads.

 

Published in Marketing
Wednesday, 27 May 2020 17:39

The Importance of Marketing ROI

Businesses are always looking for new ways to drive revenue while cutting down on margins at the same time. The return on investment in marketing needs to be considered from the beginning, as a way to gauge your goals and track your progress. Not only do marketers need to consider what exactly the return was, but which program received the best return. If you measure your ROI correctly, it can garner more trust, a bigger budget, and enable your marketing tactics to increase your business impact.

Published in Marketing

Email marketing is a really effective way of keeping your audience informed on your product and it provides them with a line of communication straight to you. But consider how many emails you get on a day-to-day basis. What do these look like? How many do you actually read? To get better subscribers and more loyal readers, it’s important to have a strong email design. Below, we have six basic email design elements that will make your emails easier to read and look better.

Published in Marketing
Thursday, 21 May 2020 09:10

Panoptic - Medical | Health

Located in Australia and Indonesia, Panoptic Solutions, find security services for protective services, in order to keep them safe. Their business identifies, assess and reduces any risk or harm to families and employees from influential executives to celebrities. Providing security and medical assistance to their clients. Marketing Eye engaged to inform clients of Panoptic Solutions services, this was executed through educational brochures, EDM and flyers. Social media engagement and interaction was also implemented across all channels and redevelopment of the website was undertaken, to match the new branding.


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Published in Portfolio
Thursday, 21 May 2020 09:00

Marketing Eye Magazine - Publishing

Marketing Eye Magazine is the ultimate magazine for entrepreneurs and marketers looking for a relevant, up-to-date read with an international perspective. Marketing Eye Magazine is the latest small business marketing magazine that is guaranteed to get you thinking. Share ideas with some of the world’s most successful small and big business owners, learn how to create your own success financially and emotionally, and see the latest gadgets and business destinations – all in one magazine. Marketing Eye Magazine also displays design ideas from all around the world in various business sectors.

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Published in Portfolio
Wednesday, 20 May 2020 17:23

Debunking Automated Marketing Myths

When people hear the term “automated marketing,” it raises certain questions about what the automation process entails. What exactly is being automated? Is automation really necessary? Will automation eventually take people’s jobs? The truth is that marketing automation software solely exists to strengthen your marketing efforts and support the work that your team is already doing. Essentially, automated marketing removes the need to perform your routine processes, which frees up your time and resources to focus on creating better copy and conversing with customers. Automation can’t take the job of a person because it can’t do the job of a person. It’s merely a tool, but one we should be using. Below, we have debunked four common myths about automated marketing.

 

Published in Marketing

The way that we market our businesses will always be evolving. In the last few years, B2B marketing has drastically evolved as the buyers have more access to more information. Years ago, people were attracted by ads for a product, which generated interest in that product. So, they would go and purchase that product based on the information they were given. Now, people have access to all the information that they could ever need, so the buying journey has changed. It’s less of a linear journey and more of a collection of moments that will influence the purchase of a product. Because of this, marketing must evolve. Below are four great strategies that your B2B marketing team should embrace in their marketing strategies.

Published in Marketing
Monday, 18 May 2020 18:18

The Power of Digital Marketing

Marketing is constantly changing, but it’s changed more in the last 10 years than ever before. As the number of online users steadily increases, our digital footprint needs to increase to meet the demand for an online presence. In order to keep up, we need to have an acute understanding of what digital marketing is, how it works and what we need to implement to ahead of the curve. Below, we have compiled some of the bigger pieces of digital marketing that you should consider for your business.

Published in Marketing

Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries today: entertainment. People go to see movies to get swept up in the drama, romance, and action of the latest narrative. If people have an emotional response to these kinds of stories, what’s keeping them from connecting with your story? Crafting content through the lens of telling a story gives your audience a great opportunity to connect to your brand and your product. Everyone has an interesting story. You just need to figure out how to tell yours. Below, we have some ways that storytelling can dramatically improve your content marketing efforts.

Published in Marketing

It’s really easy to look at customers as a way to bring in revenue, which is a great misunderstanding of who they are and why are engaging with you. Every customer goes through a purchasing journey, and marketers and business owners desperately need to understand this journey. Never assume that you know what each customer needs! Spend the time and effort to understand what each customer faces when making a purchasing journey so that you can improve. Below, we have some considerations for marketers and business owners who are trying to understand their customer’s journeys.

Published in Marketing
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