Businesses are always looking for new ways to drive revenue while cutting down on margins at the same time. The return on investment in marketing needs to be considered from the beginning, as a way to gauge your goals and track your progress. Not only do marketers need to consider what exactly the return was, but which program received the best return. If you measure your ROI correctly, it can garner more trust, a bigger budget, and enable your marketing tactics to increase your business impact.

Email marketing is a really effective way of keeping your audience informed on your product and it provides them with a line of communication straight to you. But consider how many emails you get on a day-to-day basis. What do these look like? How many do you actually read? To get better subscribers and more loyal readers, it’s important to have a strong email design. Below, we have six basic email design elements that will make your emails easier to read and look better.

Located in Australia and Indonesia, Panoptic Solutions, find security services for protective services, in order to keep them safe. Their business identifies, assess and reduces any risk or harm to families and employees from influential executives to celebrities. Providing security and medical assistance to their clients. Marketing Eye engaged to inform clients of Panoptic Solutions services, this was executed through educational brochures, EDM and flyers. Social media engagement and interaction was also implemented across all channels and redevelopment of the website was undertaken, to match the new branding.

Marketing Eye Magazine is the ultimate magazine for entrepreneurs and marketers looking for a relevant, up-to-date read with an international perspective. Marketing Eye Magazine is the latest small business marketing magazine that is guaranteed to get you thinking. Share ideas with some of the world’s most successful small and big business owners, learn how to create your own success financially and emotionally, and see the latest gadgets and business destinations – all in one magazine. Marketing Eye Magazine also displays design ideas from all around the world in various business sectors.

When people hear the term “automated marketing,” it raises certain questions about what the automation process entails. What exactly is being automated? Is automation really necessary? Will automation eventually take people’s jobs? The truth is that marketing automation software solely exists to strengthen your marketing efforts and support the work that your team is already doing. Essentially, automated marketing removes the need to perform your routine processes, which frees up your time and resources to focus on creating better copy and conversing with customers. Automation can’t take the job of a person because it can’t do the job of a person. It’s merely a tool, but one we should be using. Below, we have debunked four common myths about automated marketing.

 

The way that we market our businesses will always be evolving. In the last few years, B2B marketing has drastically evolved as the buyers have more access to more information. Years ago, people were attracted by ads for a product, which generated interest in that product. So, they would go and purchase that product based on the information they were given. Now, people have access to all the information that they could ever need, so the buying journey has changed. It’s less of a linear journey and more of a collection of moments that will influence the purchase of a product. Because of this, marketing must evolve. Below are four great strategies that your B2B marketing team should embrace in their marketing strategies.

Marketing is constantly changing, but it’s changed more in the last 10 years than ever before. As the number of online users steadily increases, our digital footprint needs to increase to meet the demand for an online presence. In order to keep up, we need to have an acute understanding of what digital marketing is, how it works and what we need to implement to ahead of the curve. Below, we have compiled some of the bigger pieces of digital marketing that you should consider for your business.

It’s really easy to look at customers as a way to bring in revenue, which is a great misunderstanding of who they are and why are engaging with you. Every customer goes through a purchasing journey, and marketers and business owners desperately need to understand this journey. Never assume that you know what each customer needs! Spend the time and effort to understand what each customer faces when making a purchasing journey so that you can improve. Below, we have some considerations for marketers and business owners who are trying to understand their customer’s journeys.

DentiCare provides payment plans for dental and orthodontic practices all around Australia. DentiCare found that 61% of patients use Denticare as a payment option because 79% of Australians can’t afford dental work. The marketing collateral created by Marketing Eye included ’12 days of Christmas’ campaign and assets such as brochures, flyers, EDMs, business cards, and a drink bottle promotion. All social media channels were engaged with relevant and consistent content.

CHS Healthcare designs, supplies and installs patient lifting and healthcare equipment Australia-wide. Their solutions are important for a range of industries including hospitals, aged care, education, community, supported accommodation and residential living. Marketing Eye redesigned the CHS Healthcare website, which incorporated new industry-specific pages, case studies and testimonials. They also needed help with creating brand awareness, so Marketing Eye developed new content and marketing mediums to present CHS Healthcare’s information. The creation of print marketing materials such as product leaflets contributed to the branding story. In addition to this we engaged in public relation activity, as part of our brand awareness focus.

No one would have planned for the current economic and social circumstances, which is why so many businesses have taken such a large hit in the wake of this pandemic. While there are certainly plenty of challenges that businesses face in a time like this, there are also some unique opportunities for businesses to connect with their customers. Through social media and content marketing, businesses can continue to engage with their customers to maintain that strong relationship. Below, we have three types of content that are perfect for a time like this.

Mexico City Foods is proudly the first, and still the best, supplier of authentic Mexican Food Products. Marketing Eye worked with Mexico City Food Products to refresh the design and content of the website to help Mexico City Food Products to better provide their food products to Australia. Having an updated website helped Mexico City to better facilitate the sell of authentic mexican food products.

Aerial Now is one of Australia’s premier aerial photography businesses. With over 10-years experience, Aerial Now projects in every corner of Australia – clocking up thousands of hours in the air. Marketing Eye created several marketing pieces for Aerial Now including flyers, email campaigns and website refresh. Working with Marketing Eye has allowed Aerial Now to increase their exposure and engagement to target market.

Dynamic Leadership Programs Australia (DLPA) is a bespoke leadership and business development program provider that drives strategic objectives and unlocks the potential of current and emerging leaders. Marketing Eye developed a modern approach to revamping DLPA collateral including business cards and brochures. Effective and Modern designed email campaigns and website design allows the DLPA brand to maintain a consistent message and direction.

Nudge Accounting provides offers online accounting packages as an affordable end-to-end solution for small businesses and start-ups. Based in Pyrmont NSW, Nudge Accounting’s team of Chartered Accountants ensure your finances are managed efficiently with efficient online systems, cloud storage and a dedicated client success manager. Nudge also offers business improvement process reviews, taxation services and KPI management to make sure that their clients’ businesses stay on track.

Marketing Eye has been working as an outsourced marketing agency for Nudge Accounting. Marketing Eye helped to develop a marketing strategy for the potential small business and the start-up market that Nudge Accounting could be exposed to, whilst also improving their website and generating more attention towards their social media channels.

Paws in The Outdoors is one of the many outdoor programs provided by Outdoor Adventure Camps which is a family-owned and operated business with a primary focus on providing primary schools, high schools and young adults with outdoor education and adventure programs. Their school camps are conducted in natural bushland settings to provide students with an opportunity to appreciate and connect with Australia’s natural environment. Marketing Eye provided marketing consultancy services with multiple pieces of marketing collateral and EDM campaigns to promote the several outdoor activity programs held by Outdoor Adventure Camps.

My PT Connect is not only to connect PT’s to clients seeking support in their individual fitness journeys, but also to bridge the skills gap between study, coaching and business ownership in the Australian fitness industry. My PT Connect collaborates efforts between key stakeholders, including fitness industry associations, commercial enterprises, training organisations and small business owners. Marketing Eye worked my PT Fitness to produce an updated version of their fitness magazine that contains industry leading content and modern design.

For years companies have trusted Recruitment At Work to find the very best talent. Recruitment At Work ranges from general laborers to corporate executives, providing businesses with the resources and staffing solutions the need. Recruitment at Work needed a marketing partner to develop a marketing strategy that reflected their modern approach to doing business. Marketing Eye created an updated eye-catching brand logo and collateral brochure that really conveys the brand message of Recuitment at work.

Today’s consumer has more demands than ever about the user experience – they expect a more personalized, more consistent, and more relevant experience across the channels and devices that they use. This puts extra pressure on marketers to understand and deliver on these expectations, which requires an understanding of the customer and what they want. If you’re going to continue to engage with your current and future audience, you will need to create fresh, exciting, and emotionally engaging content.

Deposit Power is Australia's leading provider of deposit guarantees. Purchase a Home or Investment Property without having to use your own money. Marketing Eye worked with Deposit Power by creating uniquely designed collateral with strong brand messaging to help them stand apart from other investment property companies in the sector.

Fabricare Cleaners is a superior garment cleaning service with a delivery service that has been in business over 30 years. Fabricare Cleaners approached Marketing Eye for a refresh of the logo brand, collateral and signage to help promote laundry solutions that Fabricare brings to their clients.

Allnet Insights & Analytics is the leading authority on US wireless spectrum ownership. Marketing Eye created a fresh and innovative brand look and feel for AllNet Insights including collateral and website design.

Unearth is an online learning platform to students and teachers better connect. Marketing Eye worked with Unearth to completely rehaul their brand including a logo, collaterl and website to help promote and bring their solution to the education market.

Act! CRM is a proven CRM with powerful Marketing Automation that offers an affordable sales and marketing solution for small and midsized business. Marketing has worked with Act! to create a new look and feel and email marketing campaigns to spread information about their unique solutions.

Remco Australia manufactures a wide range of swimming pool covers and swimming pool enclosures to meet the highest standards of style and quality. The specialist pool cover team will ensure that you not only get the functionality you need but a stylish aesthetic to suit your pool area and maximize your living spaces. Remco offers a market leading range in colours and materials for automatic pool covers, manual pool covers and thermal pool covers. Marketing Eye worked with Remco to create refreshed brochure collateral and create a new modern website with creative design elements and content to increase sales.

Chase Performance has created successful business solutions for nearly 15 years. Their track record has allowed us to work across a wide range of industries, developing the expertise required to deliver the most premium consulting services available. Chase Performance assists organizations with the implementation of carefully tailored strategy that is unique to each organization’s core values and objectives. Marketing Eye created a new innovative modern brand for Chase Performance to help differentiate themselves from their competitors including a new logo and new brochures and email marketing campaigns.

GP Graders is the leading suppliers of fresh produce grading, sorting and packing machinery. They provide turnkey solutions and a complete range of sorting and grading machinery. Marketing Eye has engaged in a long-standing partnership with GP Graders and provided them with a strong marketing strategy and solution. As part of this relationship, Marketing Eye has provided public relations activities with the creation of media releases sent to a range of key industry publications, resulting in strong brand awareness and new clients. GP Graders have been recipients of numerous industry awards. Marketing Eye provide public relation support by effectively submitting applications for GP Graders awards. The public relations activities undertaken by Marketing Eye has been a key aspect to generating authentic brand exposure for GP Graders.

Charters Towers is a town within the Charters Towers Region in northern Queensland, Australia. Marketing Eye worked with Charters Towers to create a complete rebrand of logo, collateral and signage for the city to help promote all Charters Towers can offer to tourist and residents.

Melbourne-based Vast Electrical has over 20 years experience servicing commercial and industrial clients. Vast Electrical offers an extensive range of electrical services from large commercial projects, to maintenance and 24/7 emergency service. Their success within the electrical contracting and servicing sectors is built upon strong, long-term relationships with construction professionals and builders. Marketing Eye created new service brochures to highlight all of Vast Electrical's electric services commercial and industrial. Vast Electrical also required an updated website which is the focal point of having a great web presence in the current business climate.

FileVision delivers a collaborative, agile, data, and process centric solution to businesses. Providing a deep focus into integrating the users current legacy universe, allowing for a seamless approach to filling gaps in process management. Marketing Eye worked with FileVision to create an updated brochure with clean and modern design with tailored content to explain their scalable deployment solution and also a refreshed website design that matches creative design with a unique technology.

Midwest Medical Enterprises is a medical device company that focuses on offering mechanical prophylaxis for Deep Vein Thrombosis (DVT) prevention. DVTlite is the division of Midwest Medical dedicated to offsetting the devastatingly grim statistics of DVT and Pulmonary Embolism (PE) in the US through effective, mobile solutions. They remain committed to directly combating the effects of DVT at multiple levels in the healthcare industry. Marketing Eye engaged DVTlite to create completely new brand refresh with a modern logo and collateral to better promote their innovative medical supply products for DVT.

Benchmark LMS Learning Management System guarantees real-time solutions for your learning workforce needs. Benchmark LMS virtual classroom or instructor lead training courses and enable learning take place effiecently and remotely. Marketing Eye worked with Benchmark LMS to create a complete rebrand with new logo and email marketing campaigns.

As consumer trends and segments change, marketers need to be prepared to change as well. Generation Z is on the horizon, meaning that we need to understand exactly how they operate. Generation Z, born between 1995 and 2010, is the first generation to have access to the internet at a very early age. They value authenticity, practicality, and digital access. Below, we have some thoughts on how to reach Gen Z with your marketing tactics.