Marketing Eye

Thursday, 30 April 2020 12:48

How to Improve a Responsive Web Design

If your company is hoping to stay competitive in such a saturated market, there are several things you can do to set yourself apart from your competition. For example, an intentional content marketing strategy can establish your company as a thought leader in the industry, giving you more credibility with your audience. While a marketing strategy can help you to plan for your business’ future, responsive web design will set the visual story of your brand apart from everyone else. With a responsive web design, all of the content, features, and media that are featured on your website are optimized to respond to whatever device your audience is using. This is why mobile-friendly sites have a different layout to the browser-friendly sites you can visit on a computer. But what does a responsive web site need?

Published in Marketing
Wednesday, 29 April 2020 12:24

4 Goals for a Marketing Strategy

2020 doesn’t look the way we ever thought it would. Businesses have faced unprecedented challenges this year, creating major disruptions to the way that everyone does business. Unfortunately, any marketing strategies created for 2020 have to change now to embrace the current economic environment. Now is the time to make your marketing strategy the very best it can be. What should your new marketing strategy for 2020 achieve for you?

Published in Marketing

Content is created for the sole purpose of educating and engaging your audience. Content marketing is meant to drive your brand and get the attention of people who have a problem that you can solve. But what if you’re having trouble generating engagement with your content? There is always the possibility that you might have to rework your content, but it could just be that no one is seeing it. Social media builds relationships with your customers and puts your information right in front of them. Below, we have several ways to use social media to increase audience engagement with your brand.

Published in Marketing
Monday, 27 April 2020 15:07

Agestrong Physio

Agestrong Physio is an experienced, reliable and reputable provider of residential physiotherapy services across Victoria and New South Wales. Marketing Eye worked with Agestrong to create several different forms of refreshed collateral to further support the underlying values and messages of their brand.

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Published in Portfolio
Monday, 27 April 2020 14:57

H.W. Woods

H.W. Woods is the industry leader in over-the-counter treatments for insomnia. Marketing Eye worked with H.W. Woods to create several lead generation and design activations including advertisements in magazines and through social media.

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Published in Portfolio
Monday, 27 April 2020 14:49

Active Medical Supplies

Active Medical Supplies supplies and serves hospitals, aged and home care communities with world class solutions and unequaled professionalism. Active Medical Supplies strives to be known for their quality of their products, the depth of their knowledge, the sincerity of their service, the practice of good ethics and their respect for patients, customers and suppliers.

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AM Website 80
Published in Portfolio
Monday, 27 April 2020 14:35

Cameron Construction

Cameron Construction has had a large team of specialists in the construction industry for over 30 years. Cameron Construction prides itseld in having employees that are professional and highly qualified and engineering and technical knowledge that allows them to implement complicated and major projects in an outstanding way.

CC logo

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cc website

Published in Portfolio
Monday, 27 April 2020 14:29

Matrix Surgical

Matrix Surgical is an Australian owned company specializing in both surgical devices and surgical disposables. Matrix specialties include General, Laparoscopic, Obesity and ENT surgery.

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matrix web 80
Published in Portfolio
Monday, 27 April 2020 14:18

Access Rehabilitation Equipment

Access Rehabilitation Equipment is an established business supplying a complete range of wheelchairs, walking and mobility equipment, pressure care and daily living aids to Aged and Disabled individuals, and also to the Healthcare Industry.

Access rehab brochure

Access rehab DLr

Access rehab flyer
Published in Portfolio

While it might feel difficult to do right now, content marketing is more important than ever. When your company can provide relevant content to your audience, it drives a positive message of hope and resilience. With the right messaging, your content marketing could potentially drive sales and revenue growth during a time when consumers are less likely to spend money. But what’s the secret ingredient for engaging with your audience right now? Empathy. Without empathy, your content marketing will sound tone-deaf and will not be effective at drawing your audience in. Using empathy can be tricky, so it takes some strategy and thought to get the tone just right.

Published in Marketing
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