Marketing Eye

Thursday, 30 April 2020 12:48

How to Improve a Responsive Web Design

If your company is hoping to stay competitive in such a saturated market, there are several things you can do to set yourself apart from your competition. For example, an intentional content marketing strategy can establish your company as a thought leader in the industry, giving you more credibility with your audience. While a marketing strategy can help you to plan for your business’ future, responsive web design will set the visual story of your brand apart from everyone else. With a responsive web design, all of the content, features, and media that are featured on your website are optimized to respond to whatever device your audience is using. This is why mobile-friendly sites have a different layout to the browser-friendly sites you can visit on a computer. But what does a responsive web site need?

Published in Marketing
Monday, 27 April 2020 15:07

Agestrong Physio - Medical Services

Committed to care and compassion, Agestrong Physio needed a partner that could implement a new tone of voice and marketing strategy that matched their brand ideology. The outsourced marketing department at Marketing Eye used their creative expertise to, design a new brand logo and transform their website. The tailor-made marketing efforts of Marketing Eye matched their services of delivering tailor-made physiotherapy to aged care and residential care patients.
To achieve these strategies, we needed to determine and align their core values with the digital strategy. We developed brand guidelines that included the creation of their logo to represent the brand's voice and personality. By understanding the consumer and brand profile a user-friendly website was developed with SEO and content strategies.

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Published in Portfolio
Monday, 27 April 2020 14:57

H.W. Woods - Pharmaceutical Marketing

H.W. Woods has been assisting Australians with sleeplessness for over 80 years. Primarily focusing on pharmaceutical sleeping aids for insomniacs.  Marketing Eye helped deliver a design strategy by providing artwork for brand awareness campaigns which promoted the availability of assistance for sleep aid products. Some of the print assets developed included posters, flyers, digital and static advertising. As part of the design process, we had to ensure and comply with marketing regulations for the pharmaceutical industry.

As part of a brand awareness strategy, we created, organised and implemented advertising and public relation efforts of H.W.Woods’ products in industry relevant magazines.



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Published in Portfolio
Active Medical Supplies is the most successful medical supplies company in Queensland to the aged care and acute care sectors. Having built their reputation over decades of providing quality products manufactured in Australia and overseas, Active Medical Supplies has catapulted its business through innovation and customer care. Marketing Eye was originally employed to provide a comprehensive marketing audit. After this was successful completed, Marketing Eye was engaged to be the outsourced marketing department for the company developing a marketing strategy and implementing it over a period of time. Marketing Eye's engagement includes development of multiple websites, email marketing, branding, brand names, advertising, vehicle signage wraps, product branding, development of apps, rebranding Active Medical Supplies, promotional products, lead generation campaigns and more. In addition to this, Marketing Eye has been employed to name other companies for the group, develop multiple websites and the development of a magazine.

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Published in Portfolio

Cameron Construction has had a large team of specialists in the construction industry for over 30 years. Cameron Construction prides itseld in having employees that are professional and highly qualified and engineering and technical knowledge that allows them to implement complicated and major projects in an outstanding way. Marketing Eye worked with Cameron Construction to refresh their logo and update brand and also create a new website with better imagery and design to help to better match the mission and values of the Cameron Construction brand.

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Published in Portfolio
Monday, 27 April 2020 14:29

Matrix Surgical - Medical Supplies

Matrix Surgical is a surgical and medical equipment supply company based in Melbourne with over 20 years of industry experience. They ensure that quality and price are at the forefront of their mission. The marketing initiatives undertaken by the outsourced marketing team at Marketing Eye were to create meaningful content that will engage users and create conversations, via their social media platforms. Through the creation of marketing collateral, Matrix Surgical could showcase their equipment at networking events and tradeshows in addition to the creation of EDMs. Whilst refreshing the brand through the design of a new logo and website to represent the new image.

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Published in Portfolio
Access Rehabilitation Equipment is a well established Australian business based in Victoria, supplying quality rehabilitation equipment for aged care and disabled persons, for over 20 years. Marketing Eye, helped by developing brand awareness with the design of a new logo and print materials, such as business cards, catalogues, and magazine advertising.

The brand awareness strategy was developed because it was quite aware that even though Access Rehabilitation Equipment is a long-standing organization, they were lacking the awareness. We engaged in SEO and content strategies to enhance their website traffic and visibility. As part of further development of awareness, the creation of print content with the new branding designed informed clients of their services and acted as a guide to products and prices.

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Access rehab flyer
Published in Portfolio

While it might feel difficult to do right now, content marketing is more important than ever. When your company can provide relevant content to your audience, it drives a positive message of hope and resilience. With the right messaging, your content marketing could potentially drive sales and revenue growth during a time when consumers are less likely to spend money. But what’s the secret ingredient for engaging with your audience right now? Empathy. Without empathy, your content marketing will sound tone-deaf and will not be effective at drawing your audience in. Using empathy can be tricky, so it takes some strategy and thought to get the tone just right.

Published in Marketing
Athena is an award-winning contact centre consulting firm dedicated to amplifying the impact of great visionaries. Athena Consulting helps clients navigate new trends, technologies and practices in a way that transcends what is ‘normal’ and take on an approach that is disruptive in order to stand out from the crowd. Marketing Eye worked with Athena Consulting to provide updated collateral and email marketing campaigns to help promote their services to key target markets in Australia.

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Published in Portfolio
Founded in 1961, WEG has grown into a global solutions provider of industrial electrical technologies. WEG is the largest industrial electric motor manufacturer in the Americas and one of the largest manufacturers of electric motors in the world producing more than 21 million units annually. Marketing Eye worked with WEG Electric create several sponsored marketing ads and other social media ads to aid lead generation efforts.
Published in Portfolio

When it comes to making difficult budgetary decisions, marketing departments are often the first to go. Because marketers have to justify their existence within an organization, it can make it seem as if your marketing department is expendable. However, marketing is essential to growing your business. In fact, making a sale without marketing is a really difficult and time-consuming task, so you need specific people devoted to your marketing efforts. Have you considered outsourcing your marketing team? It's a cost-effective solution for companies who are having to make decisions based on budgets. Plenty of companies outsource their development, accounting, and customer service teams. Below, we discuss a few reasons why you should consider outsourcing your marketing efforts.

Published in Marketing

Content marketing is all about flexibility. Your campaign might be written perfectly, planned to the fullest extent, and performing wonderfully: but sometimes things change! Trends and global events might distract your audience from your campaign, or it might even lose steam after a competitor campaign launches. Whatever the case may be, it’s important to have the flexibility and capability to address what’s happening with your campaign and make the necessary changes. When something major disrupts your content strategy, you need to think about how it will affect your business goals. The success of your campaigns and your business all relies on your ability to quickly pivot your content strategy.

Published in Marketing
Consulting. Project Resources. Outsourcing. Accretive Solutions is a national professional services firm providing Consulting, Project Resources and Outsourcing solutions to a variety of organizations from start-ups to the Fortune 500. With services aimed to improve financial performance by addressing critical accounting, technology and governance challenges, their objective is to be a long-term partner for their clients. Marketing Eye worked with Accretive Solutions to create updated collateral and advertising to further promoter Accretive's professional services solutions.


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Published in Portfolio

With the massive global response to the current COVID-19 pandemic, it can be difficult for businesses to see their best possible path forward. For the businesses that are still in operation at this point, it’s important to know how your company is going to navigate these troubling and complicated times. What can your company do to help your customers? What services can you provide that will provide relief to the tension that everyone is feeling right now? By now, you’ve certainly seen some companies use the wrong approach to try and reach their customers. Tone-deaf sales pitches will be the first thing that audiences are going to ignore right now. Below, we have some major considerations for companies trying to navigate the coronavirus pandemic.

Published in Marketing
Tuesday, 14 April 2020 10:58

UtopiTrade - Fairtrade

UtopiTrade provides a platform as an online marketplace with the purpose of hosting and creating social change. Utopitrade's objective is to unite buyers and sellers who desire to create a positive impact through fair trade, charitable and/or sustainable goods. UtopiTrade engaged Marketing Eye to provide updated brochure collateral to better explain the mission and values of UtopiTrade.

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Published in Portfolio
Tuesday, 14 April 2020 10:24

Tevo Fund - Finance | Venture Capital

The TEVO Fund provides expansion and acquisition capital to businesses that are seeking to catapult their success; they bridge the gap between restrictive bank lending practices and private equity-based options with an innovative approach that includes the proven guidance of Swiss Avenue Partners to their portfolio companies. Marketing Eye created a completely new brand that resonates with the target market for a thriving venture capital business.

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Published in Portfolio
Tuesday, 14 April 2020 10:17

Coin X - Finance - Cryptocurrency

CoinX is a fintech company that specializes in domestic and international payment processing and transfer services (money transmission). Marketing Eye worked with Coin X to recreate many collateral pieces to help with brand awareness.
Published in Portfolio
Logistix Contractors his a premiere Logistics and Supply Chain firms in the greater Atlanta area. Logistix Contractors creative ways to help retailers, manufacturers and eCommerce companies get their products where they need to be seamlessly, efficiently and easily. Marketing Eye helped Logistix Contractors create a new website for the new business expansion of their supply chain business.

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Published in Portfolio
Techquidation is a technology innovator that provides tailored technology solutions to retail and mobile users. Techquidation's solutions are custom-tailored to fit the needs of their clients, taking the time to understand the business, the processes, and the challenges their clients are facing. Techquidation's in-depth, consultative approach allows them to solve the problems your company is facing. 

Marketing Eye has worked with Techquidation to update marketing collateral and increase brand awareness to better communicate their unique solutions. Our team developed brochures, flyers, sales decks, and a couple of EDM campaigns to focus on increasing brand awareness and improving their sales process. Marketing Eye is currently working on developing a new website for Techquidation, improving the overall layout and design, as well as the messaging, keywords, and SEO of web copy. 

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Published in Portfolio
Monday, 13 April 2020 14:47

Strategy To Revenue - Sales Enablement

Strategy to Revenue empowers organizations to unleash the full potential of their sales teams: significantly improving their commercial performance, transforming their businesses, and accelerating the time it takes to turn their strategy to revenue. Strategy to Revenue is committed to transforming the performance and productivity of the sales team through improved sales enablement processes and elevated coaching methods. Strategy to Revenue believes that organizations have to adapt to thrive in a constantly changing sales environment.

Marketing Eye has worked with Strategy to Revenue to further aid in sales and awareness by creating email marketing campaigns, social media posts, and blog content to establish thought leadership and generate engagement. 

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Published in Portfolio

Sobel Network Shipping Co., Inc. is an international freight forwarder that enables companies to respond to global opportunities, connect with new suppliers and customers, and leverage creative shipping solutions that take the complexity out of doing business globally. Sobel provides world-class, turnkey shipping solutions that optimize the shipping process while saving their clients time and money along the way. Sobel provided excellent services, but they needed the appropriate branding and positioning to establish them as a thought leader in the shipping and logistics industry. Most of all, Sobel needed an updated website that reflected their services, expertise, and modern approach to logistics solutions. Sobel partnered with Marketing Eye to make that happen. 

Marketing Eye developed a marketing strategy for Sobel to identify their challenges and pain points, allowing our team to develop a deeper understanding of who Sobel is and who they are trying to reach. Marketing Eye worked with Sobel to recreate their current sales deck and sales presentations, giving them a professional and modern style that captured the eye. After that, our team began to develop a plan for their website, rewriting copy, updating the design, and completely redeveloping the entire site itself. Sobel's new website is a modern take on their years of experience, showing their clients exactly how they operate in the complex industry of logistics. When Sobel opened their offices in Chicago and Miami, Marketing Eye leveraged their media relationships to get the appropriate media coverage with a published interview as an appearance from CEO Brian Wills on a major logistics podcast. Marketing Eye continues to develop weekly blog content and social content to continue to build Sobel's brand identity. 



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Sobel Brochure

Published in Portfolio

Translating your brand visually is no small feat. Graphic design is a powerful tool that not only showcases your brand colors and logo, but it tells a visual story of your company and your industry. Telling a visual story is an integral part of selling your products, especially in a digital age. If your competition has a stronger visual presence, it gives them a much greater advantage over what your team is doing. Without a professional, high-quality visual presence, the quality of your products and services won’t matter much. When you partner with Marketing Eye, we help your business break through the clutter and stand out from the crowd.

Published in Marketing