A good website is much more than a digital storefront. While brick-and-mortar storefronts have slowly been phasing out, a customized website shouldn’t merely replace your physical location. A comprehensive, customized website should tell the story of your product, your brand, and your company in a way that draws in your audience and sells them on the experience you provide. Every company has a story that deserves to be told, and a company website is one of the greatest storytelling opportunities that a company has. Marketing Eye has successfully designed, developed, and managed over 300 websites and counting.

Rep-Lite provides medical manufacturer support services to help address challenges that industry professionals continue to face in the medical supply industry. Marketing Eye worked with Rep-Lite to complete redesign their website to give it an modern and sleek feel to make it easier to convey their overall brand message.

The harmful effects of COVID-19 have become much more than physical. Everything is changing for businesses because of lockdowns, event cancellations, and the prescribed social distancing to prevent any further spread of the virus. While this is an unprecedented turn of events, it’s not the end of everything for small to medium-sized businesses. It’s more important than ever for companies to put their best foot forward. But with all of the obstacles and challenges that businesses are facing now, what can they do to stay afloat? The best way to keep your business alive in times like this is a strong and comprehensive content marketing strategy.

Working remotely is one of the greatest challenges that a company can face, but it can also be a great opportunity for the company and the employees. As the traditional office space becomes a thing of the past, aided by the recent spread of COVID-19, more businesses are trying to adjust to remote work than ever before. Depending on what industry your company is in, this will either be a seamless transition or a very difficult one. How does a remote team operate? Below, we go into detail on what to expect as your team begins to work from home.

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your company.

I think we are entering the age of the customer experience platform.

Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are checking multiple times a day), why aren’t your campaigns working? While it might seem that email marketing as a whole just doesn’t work, but it might just be that your processes are out of date. Engaging with your audience is like a game of chess: it requires a lot of strategy and planning, as well as the flexibility to adapt your approach when things don’t work. Below, we have 5 email marketing practices that don’t work anymore.

As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention, deepen engagement and drive behavior. But can you articulate how your marketing assets trigger emotional responses?

McCredie Group specialize in the seamless delivery of retail and business projects with expertise in project management, design documentation and cost management solutions. With 90 years of industry experience, they provide expert advice for the construction and retail sectors.  Marketing Eye was engaged by McCredie Group to design and develop their new website. This website has been the key to a successful digital presence in their marketing strategy with McCredie Group being able to showcase their projects and communicate their positioning clearly to clients. This was also made possible because of the key messaging that Marketing Eye developed in the initial marketing strategy stage.

In order to develop themselves as a strong leader in the industry, Marketing Eye developed a billboard campaign and information brochures that were on brand.

Case Study: Enhancing Branding, Collateral, Website, and SEO for Abbott Storage Systems

Client: Abbott Storage Systems

Company Profile: Abbott Storage Systems is a reputable provider of storage solutions based in Australia. With a wide range of products and services, including pallet racking, shelving systems, and warehouse design, Abbott Storage Systems has established itself as a trusted partner for businesses seeking efficient storage and logistics solutions. The company prides itself on delivering high-quality products, exceptional customer service, and innovative storage solutions tailored to clients' specific needs.

Challenge: Branding and Collateral Limitations Abbott Storage Systems faced several challenges related to its branding, collateral materials, website, and search engine optimization (SEO). The company's existing brand identity lacked consistency and failed to effectively convey its expertise and commitment to customer satisfaction. The collateral materials, including brochures and sales presentations, were outdated, unappealing, and did not reflect the company's full range of products and services. Furthermore, Abbott Storage Systems' website had an outdated design, lacked user-friendly features, and had poor search engine visibility, resulting in a limited online presence and missed business opportunities.

Solution: Marketing Eye's Strategic Approach Marketing Eye, a leading marketing consultancy firm, was engaged by Abbott Storage Systems to address the branding, collateral, website, and SEO challenges. The team at Marketing Eye implemented a comprehensive and strategic approach to deliver an effective solution.

Collateral Development: To enhance Abbott Storage Systems' collateral materials, Marketing Eye created compelling assets that effectively showcased the company's wide range of storage solutions. This involved redesigning brochures, sales presentations, and other marketing collateral with a modern and visually appealing layout. The content was revised to highlight the company's expertise, product quality, and value proposition. The improved collateral materials accurately represented Abbott Storage Systems' capabilities and positioned the company as a leader in the storage industry.

Website Redesign and SEO: Recognizing the importance of a well-designed and search engine optimized website, Marketing Eye revamped Abbott Storage Systems' website to improve its aesthetics, functionality, and user experience. The new website featured a modern design, intuitive navigation, and clear calls-to-action to encourage user engagement and lead generation. In addition, Marketing Eye implemented SEO strategies to enhance the website's visibility on search engines, improving its rankings and driving organic traffic to the site.

Enhanced Brand Identity: Abbott Storage Systems' revitalized brand identity effectively conveyed its expertise, quality, and commitment to customer satisfaction. The cohesive visual identity and refined brand messaging created a strong and consistent brand image, contributing to increased brand recognition and differentiation in the market.

Improved Collateral Effectiveness: The redesigned collateral materials accurately showcased Abbott Storage Systems' comprehensive range of storage solutions. The updated brochures, sales presentations, and other marketing collateral effectively communicated the company's capabilities, product features, and benefits, enabling more impactful sales conversations and improved customer engagement.

Website Redesign and User Experience: The revamped website provided an enhanced user experience, featuring a modern design, intuitive navigation, and improved functionality. Visitors to the website could easily find relevant information, explore different

Utility Software Services, a consulting firm specifically for energy retailers. They service all businesses from start-up to well established firms, by providing back and front office functions of the business as well as energy consulting and transformation services.  Utility Software Services engaged with Marketing Eye to help them move to a  new direction by engaging with target audiences more effectively. A range of material was created including key messaging for web and online presences as well as all corresponding marketing material such as EDMs. We also ensured and maintained the social media accounts as part of the digital marketing strategy.

Marketing Eye was responsible for all EDM and social media management, all content was consistent with the brands story and key messaging that we developed for the website, and ensured the clients were engaging with the brand through posts, comments and likes.

Case Study: Enhancing Branding, Website, and Collateral for Delivery Quote Compare by Marketing Eye

Client: Delivery Quote Compare

Company Profile: Delivery Quote Compare is a prominent logistics company based in Australia, specializing in connecting customers with a wide network of reputable courier and freight service providers. The company offers an innovative online platform that enables users to compare quotes, track shipments, and manage their logistics needs efficiently. Delivery Quote Compare aims to simplify the logistics process, providing cost-effective and reliable solutions for businesses and individuals.

Challenge: Branding, Website, and Collateral Limitations Delivery Quote Compare faced several challenges related to its branding, website, and collateral materials. The company's brand identity lacked a distinct visual representation and failed to effectively communicate its unique value proposition to its target audience. The existing website had an outdated design, limited functionality, and did not provide a seamless user experience. Additionally, the collateral materials, including brochures and marketing materials, were inconsistent, lacked impact, and did not effectively convey the benefits of using Delivery Quote Compare's services. These limitations resulted in a reduced competitive advantage and hindered the company's ability to attract and retain customers.

Solution: Marketing Eye's Strategic Approach To address the branding, website, and collateral challenges, Delivery Quote Compare engaged Marketing Eye, a leading marketing consultancy firm. Marketing Eye implemented a strategic approach to deliver an effective solution.

Branding Strategy: Marketing Eye conducted extensive market research and analysis to gain insights into Delivery Quote Compare's target market, competitors, and unique selling propositions. Based on this research, they developed a comprehensive branding strategy that aligned with the company's values and long-term objectives. The strategy involved refining the brand messaging, creating a visually appealing and memorable brand identity, and establishing brand guidelines to ensure consistency across all marketing materials.

Website Redesign and User Experience: Recognizing the importance of a user-friendly and visually appealing website, Marketing Eye redesigned Delivery Quote Compare's website. The new design featured a modern and intuitive layout, improved functionality, and enhanced user experience. The website was optimized to streamline the logistics process, allowing users to easily compare quotes, track shipments, and manage their logistics needs. The improved website design aimed to increase customer engagement and conversion rates.

Collateral Development: Marketing Eye developed impactful collateral materials that effectively communicated Delivery Quote Compare's unique value proposition and benefits to potential customers. This included redesigning brochures and marketing materials with a visually appealing layout, incorporating compelling content that highlighted the company's competitive advantages. The collateral materials were aligned with the updated brand identity, reflecting professionalism, reliability, and ease of use.

SEO Implementation: To improve Delivery Quote Compare's online visibility and organic search rankings, Marketing Eye implemented search engine optimization (SEO) strategies. This involved optimizing website content, conducting keyword research, and implementing on-page and off-page SEO techniques. By improving the company's search engine rankings, Marketing Eye aimed to increase website traffic, generate leads, and expand Delivery Quote Compare's customer base.

Qube’s vision was to be the leading provider of integrated logistics solutions in Australia, in order to reach this vision, they embarked on the services of the outsourced marketing department of Marketing Eye. The services provided included a new branding strategy and development of print materials such as brochures, booklets and business cards to help build brand awareness, contributing to Qube becoming the largest integrated provider of import and export logistics services.  

As an already leading logistics company, we needed to focus on Qube’s execution and delivery of their services to help inform, educate, and expand their clientele. We leveraged their services to provide visually appealing and information marketing material, which could be used to help spread the brand.

Case Study: Auscontact Driving the Industry

Client: Auscontact

Company Profile: Auscontact is a leading association dedicated to improving contact centers and customer experience in Australia. The organization serves as a platform for professionals in the industry to connect, share best practices, and access resources that enhance their knowledge and skills. Auscontact focuses on driving excellence, innovation, and continuous improvement in the contact center industry, ultimately delivering better customer service outcomes.

Challenge: Branding, Website, Collateral, and Magazine Limitations Auscontact faced several challenges related to its branding, website, collateral materials, and the development of its contact center magazine. The organization's brand identity lacked consistency and failed to effectively convey its mission, value proposition, and expertise in the industry. The existing website had an outdated design, limited functionality, and did not provide a seamless user experience for visitors. The collateral materials, including brochures and marketing materials, were inconsistent and did not effectively communicate the benefits of being a member of Auscontact. Additionally, Auscontact needed assistance in creating and developing its contact center magazine, which required expertise in content creation, design, and distribution.

Solution: Marketing Eye's Strategic Approach To address the branding, website, collateral, and magazine challenges, Auscontact partnered with Marketing Eye, a renowned marketing consultancy firm. Marketing Eye devised a strategic approach to deliver an effective solution.

Branding Strategy: Marketing Eye conducted thorough research to gain insights into Auscontact's target market, competitors, and industry trends. Based on this research, they developed a comprehensive branding strategy that aligned with the organization's mission and goals. The strategy encompassed refining the brand messaging, creating a consistent and visually appealing brand identity, and establishing brand guidelines to ensure consistency across all marketing materials.

Website Redesign and User Experience: Recognizing the importance of a visually appealing and user-friendly website, Marketing Eye redesigned Auscontact's website. The new design featured a modern and intuitive layout that showcased the organization's mission, value proposition, and resources. The website was optimized to provide a seamless user experience, with clear navigation, engaging content, and interactive features that enhanced member engagement. The improved website aimed to attract and retain members, providing them with valuable industry insights and resources.

Collateral Development: Marketing Eye developed impactful collateral materials that effectively communicated the benefits of being a member of Auscontact. This included redesigning brochures and marketing materials with a visually appealing layout and compelling content that highlighted the organization's offerings, such as networking events, professional development programs, and industry resources. The collateral materials were aligned with the updated brand identity, reflecting professionalism, industry expertise, and the value of membership.

Magazine Development: Marketing Eye and Insomnia assisted Auscontact in developing its contact center magazine. This involved collaborating with Auscontact to define the magazine's content strategy, creating engaging and informative articles, designing an aesthetically pleasing layout, and managing the distribution process. The magazine aimed to provide industry professionals with valuable insights, thought leadership, and best practices to enhance their contact center operations.

Enhanced Brand Identity: Auscontact's revitalized brand identity effectively communicated its mission, expertise, and commitment to driving excellence in the contact center industry. The consistent brand messaging, visually appealing brand identity, and adherence to brand guidelines created a strong and recognizable brand image, positioning Auscontact as a leading authority in the industry.

Website Redesign and User Experience: The revamped website provided an enhanced user experience, featuring a modern design, improved functionality

MTI (Mobile Technologies International) is a privately-owned global company, which manufacture and provide innovative technology solutions. Their pride themselves on being technology innovators and with equipping their clients with the latest and best dispatch and booking technology.  

Whilst they are market leaders in the tech industry, they needed a market leader in marketing, to provide them with and level up their marketing campaigns. Marketing Eye has been working with MTI extensively on everything from branding and website development through to marketing materials. We were able to help MTI reach their goals through consistent branding and the creation of sales decks and marketing collateral. As their outsourced marketing team, we designed an awareness building strategy by implemented advertising campaigns, public relations and communications.  

Rom Control specialize in repairing and refurbishing industrial, electronic, and process control equipment. We worked with the team to develop content and create more brand awareness.  

As the outsourced marketing team, Marketing Eye invoked a rebranding strategy that would prove to be integral to increase their branding awareness. The strategy included a redesign of their website and creation of promotional marketing print assets. These assets showcased the work Rom Com has achieved whilst also being informative promotional marketing collateral for the company.