Marketing Eye

Thursday, 26 March 2020 14:57

The Power of Marketing Eye Web Services

A good website is much more than a digital storefront. While brick-and-mortar storefronts have slowly been phasing out, a customized website shouldn’t merely replace your physical location. A comprehensive, customized website should tell the story of your product, your brand, and your company in a way that draws in your audience and sells them on the experience you provide. Every company has a story that deserves to be told, and a company website is one of the greatest storytelling opportunities that a company has. Marketing Eye has successfully designed, developed, and managed over 300 websites and counting.

Published in Marketing
Monday, 23 March 2020 16:27

Arista Consulting Group

Arista Consulting Group creates custom benefits solutions designed to increase retention, accelerate recruitment, and reduce costs. Marketing Eye worked with Arisita Consulting to help improve brand messaging and create several collateral pieces to help in the sales process.

Arista 2

Arista 3
Published in Portfolio
Monday, 23 March 2020 16:15

Rep-Lite

Rep-Lite provides medical manufacturer support services to help address challenges that industry professionals continue to face in the medical supply industry. Marketing Eye worked with Rep-Lite to complete redesign their website to give it an modern and sleek feel to make it easier to convey their overall brand message.

Rep Lite 2

Published in Portfolio

The harmful effects of COVID-19 have become much more than physical. Everything is changing for businesses because of lockdowns, event cancellations, and the prescribed social distancing to prevent any further spread of the virus. While this is an unprecedented turn of events, it’s not the end of everything for small to medium-sized businesses. It’s more important than ever for companies to put their best foot forward. But with all of the obstacles and challenges that businesses are facing now, what can they do to stay afloat? The best way to keep your business alive in times like this is a strong and comprehensive content marketing strategy.

Published in Marketing
Friday, 20 March 2020 16:18

Introducing Your Team to Remote Work

Working remotely is one of the greatest challenges that a company can face, but it can also be a great opportunity for the company and the employees. As the traditional office space becomes a thing of the past, aided by the recent spread of COVID-19, more businesses are trying to adjust to remote work than ever before. Depending on what industry your company is in, this will either be a seamless transition or a very difficult one. How does a remote team operate? Below, we go into detail on what to expect as your team begins to work from home.

Published in Marketing

Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.

Published in Marketing

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your company.

I think we are entering the age of the customer experience platform.

Published in Marketing

Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are checking multiple times a day), why aren’t your campaigns working? While it might seem that email marketing as a whole just doesn’t work, but it might just be that your processes are out of date. Engaging with your audience is like a game of chess: it requires a lot of strategy and planning, as well as the flexibility to adapt your approach when things don’t work. Below, we have 5 email marketing practices that don’t work anymore.

Published in Marketing

As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention, deepen engagement and drive behavior. But can you articulate how your marketing assets trigger emotional responses?

 

Published in Marketing
Thursday, 12 March 2020 10:04

Everylogistic

Everylogistic.com has revolutionised the way suppliers and customers deal and interact with one another. Whether you are a supplier seeking leads or a customer needing to send freight, Everylogistics has an easy solution for you. They have created a simple way for suppliers to drive business for a fraction of the price spent on standard marketing initiatives. Everylogistics has developed a way customers can obtain competitive freight quotes, all at the click of a button. Marketing Eye worked with Everylogistics to capitalize on their new business model with new branding and website to help propel their business.

Every Logistics 3

Everylogistics2
Published in Portfolio
Page 1 of 4