Marketing Eye

Tuesday, 25 February 2020 15:51

How to Optimize the Middle of the Funnel

There’s a point in the sales funnel where the prospect is handed off to the next team member. Specifically, this is the point of the funnel where the marketing hands off prospects to sales and sales pass prospects to an account executive. The middle of the funnel is like a valve. At this point, you can expand lead quality definitions to pass a higher volume of leads to your sales team, or even tighten the definitions to give them a more specific segment of qualified leads. In the middle of the funnel, marketing facilitates the hand-off to sales. For this hand-off, content is created to engage and educate leads to identify who is interested in making a purchase. This part of the funnel has the biggest potential for marketing and sales to not completely align, so it requires the most attention. Below, we have some tips for how to prevent leads from going cold in the middle of the funnel.

Published in Marketing
Monday, 24 February 2020 17:32

How SEO Can Benefit Your Marketing Tactics

Staying relevant in your industry is harder than ever. Every industry is overly saturated with companies fighting for the attention of their audience. Each company has its own way to provide value, and it can be really difficult to convince your customers that you provide a more valuable product than your competition. For this reason, you need to be able to set yourself apart from the rest of the pack to survive. Search engine optimisation is a great strategy to not only maximise the visits to your website, but it can also keep your efforts relevant and competitive in a saturated market. Below, we have some of the ways that search engine optimization can benefit the marketing performance of your business.  

Published in Marketing
Monday, 24 February 2020 14:11

The Power of Facebook Audience Insights

One of the big reasons why marketers love Facebook Audience Insights is its ability to connect with super-specific groups of people. Since Facebook has such a gigantic user-base (around 2.45 billion in 2019), the tool has no trouble finding the right people for your business.

Published in Marketing
Monday, 24 February 2020 11:10

The Basics of Social Media Marketing in 2020

Social media marketing is at an all-time high and it seems like everywhere you look these days, brands are trying to grab your attention. They’ve gotten quite good at it too.  

So how can someone like you and I stay in the game and maybe even ahead of it?

Well, like most difficult things, you first have to get your basics right. Social media marketing is all about making the right offer to the right people at the right time. How you manage to do all that determines whether or not you’ll achieve your goals.

Published in Marketing
Friday, 21 February 2020 09:35

Choosing the Right Influencers for Instagram

Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.

Published in Marketing
Thursday, 20 February 2020 12:39

How to Improve Your Content Marketing

Are you satisfied with your content marketing practices? Improving our daily marketing tactics is an ongoing, cyclical process that requires a good bit of testing to get right. Content marketing is a great tool for educating and informing your customers, but it’s important to make sure that our content is optimized to perform as well as it possibly can. Below, we’ve got some tips and techniques for improving your content marketing to increase engagement with your audience.

Published in Marketing

As much as I would love to say that being an entrepreneur is smooth sailing, I know that I would not be telling the full story.

I’ve had some astronomical wins over the years, but in fairness, I have had just as many failures.

Published in Entrepreneurship

What does the future of marketing look like? The marketing industry is constantly changing in the face of several different challenges, and marketers should be prepared to change with it. Staying ahead of trends is never an easy job, but it makes a huge difference in preparing for the future. As we move further into 2020, take the time to establish what your marketing priorities should be and what steps you can take to meet each priority in the years to come.

Published in Marketing

Startup founders understand the importance of marketing, but the life of a startup founder is a changing landscape of measuring the needs of the product you’re building or raising the funds to build it. With all of the things they have to think about daily, startup founders simply don’t have the time to focus on their target audiences, marketing niches, marketing campaigns or a marketing strategy. So how does a startup company market its product? With an outsourced marketing department! Outsourcing your marketing not only takes that burden off of your shoulders, but it also ensures that your marketing efforts are given the attention and care they need from the beginning.

Published in Marketing
Wednesday, 12 February 2020 15:40

How to Write an Effective Case Study

Winning over prospective customers is never an easy task. You have to demonstrate that you are capable of delivering on what your product promises. Writing case studies are a perfect way to showcase your company’s ability to follow through on what you provide. A case study examines the customer’s challenge or pain point and what it took to get a solution. They can vary in length, but the case study should measure success using metrics that your client has agreed upon. A well-written case study shows the positive impact your business has on your customer base. Below, we discuss how to write a case study that will attract new leads.

Published in Marketing
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