Monday, 30 November 2020 11:15
The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s essential to understand the audience that recognizes your branding and how it can grow. But how do you measure the awareness of your brand? Below, we have a few tactics for measuring brand awareness.
Wednesday, 25 November 2020 11:49
It's no secret that 2020 didn't go the way any of us expected. Businesses have faced numerous challenges and disruptions since March, and there's no way to know when the world is going to go back to normal. While businesses can still operate, it's not as easy to move forward as it was a year ago. With 2020 slowly coming to a well-deserved conclusion, now is the perfect time for your company to invest in a marketing strategy for 2021. Below, we have some elements that every marketing strategy should include for 2021.
Tuesday, 24 November 2020 11:11
Understanding how public relations can benefit your brand is an essential step to improving the digital performance of your brand. Public relations methods and tactics have gone through some enormous changes throughout the years, and your PR professionals must be on the cutting edge of the best public relations strategies. By tapping into modern PR tactics, your team will have a better handle on shaping the public perception of your brand. Below, we have four ways to improve the public relations strategy for your organization.
Monday, 23 November 2020 13:57
Blogging is one of the useful tools in a marketer’s arsenal, allowing them to provide value-driven content that educates and informs the audience. Blogs are great for engaging your audience with information that provides value to their needs. While blogging is certainly not a new strategy for marketers, it’s easy enough for blogs to fail without the right processes in place. Below, we discuss the elements that go into making a blog fail and how to avoid them.
Friday, 20 November 2020 14:30
Webinars may seem like a forgotten form of marketing, but the truth is that webinars aren’t the easiest thing to pull off. It requires months of planning, writing, re-writing, designing, and promotion to finally get to the webinar, but it doesn’t always pay off the way we want it to. There’s a huge difference between good webinars and bad webinars, and it usually boils down to how much work was done in the planning and writing stages. Below, we have some considerations for making sure that your next webinar is great.
Wednesday, 18 November 2020 13:23
Building the brand of your organization is one of the most important parts of starting a business. Your brand will give your organization an identity that makes your business memorable and encourages your customers to buy-in. For a lot of consumers, branding is a major deciding factor when they are making a purchase. There’s a lot of things to consider when building a brand, and it usually requires a lot of A/B testing to get things right. Below, we have four of the most important elements to consider when building a brand.
Tuesday, 17 November 2020 11:12
Creating content is all about giving your audience digestible pieces of information that are relevant and beneficial for their needs. The best content marketing works to educate your audience while generating leads that will hopefully convert to sales. What your team needs to decide is how to present that content. While marketers may debate as to whether gated content is beneficial or not, it truly comes down to how your company leverages the content you create. Gated content can be valuable; it just needs to be used correctly.
Monday, 16 November 2020 12:38
A landing page is specifically designed to encourage visitors to convert to a lead or a customer, making it a powerful component of your digital marketing strategy. The biggest obstacle to utilizing a landing page for your lead generation strategy is enticing visitors to put their information into your lead forms. What can your company do to get your audience's information? Below, we discuss 4 best practices for building a landing page.
Friday, 13 November 2020 12:40
Are you having trouble converting your leads? It might be because you don’t have a lead nurturing process in place. Establishing strong lead nurturing tactics is crucial to growing your business. Without these processes, there is nothing to impact or influence the customer’s decision to make a purchase. To truly nurture leads, you need to provide relevant information at multiple points throughout the beginning of their relationship with your business. Below, we have 4 tactics to effectively nurture your leads.
Thursday, 12 November 2020 11:30
With all of the myths surrounding marketing automation, it’s understandable that some marketing departments are apprehensive about implementing automation into their processes. But there’s no need to worry! Marketing automation can help streamline your marketing efforts and make your department more efficient. Below, we have four significant benefits of leveraging marketing automation into your daily marketing activities.
Wednesday, 11 November 2020 12:25
Sales enablement is the practice of aligning your sales and marketing efforts to generate leads and convert them to sales. While both departments have similar goals, they each take a different method to accomplish these goals. Companies that experience misalignment of the sales and marketing departments are often dysfunctional, struggling to convert leads and generate revenue. Below, we discuss how you can know when your marketing and sales departments aren’t aligned.
Tuesday, 10 November 2020 11:17
Staying relevant in your industry is harder than ever. Every industry is overly saturated with companies fighting for the attention of their audience. Each company has its way of providing value, and it can be challenging to convince your customers that you provide a more valuable product than your competition. For this reason, you need to be able to set yourself apart from the rest of the pack to survive. Search engine optimization is a great strategy to not only maximize the visits to your website, but it can also keep your efforts relevant and competitive in a saturated market. Below, we have some of the ways that search engine optimization can benefit the marketing performance of your business.
Monday, 09 November 2020 11:36
Building a marketing budget is a crucial step in establishing your marketing needs, especially when so many companies are more reluctant to spend money right now. By implementing a marketing budget, your organization will be able to plan and strategize financially like never before. A comprehensive marketing budget will allow your team to set realistic and attainable goals for all of your marketing efforts. Below, we have some things to consider while you are building your next marketing budget.
Friday, 06 November 2020 11:00
Content is created for the sole purpose of educating and engaging your audience. Content marketing is meant to drive your brand and get the attention of people who have a problem that you can solve. But what if you’re having trouble generating engagement with your content? There is always the possibility that you might have to rework your content, but it could just be that no one is seeing it. Social media builds relationships with your customers and puts your information right in front of them. Below, we have several ways to use social media to increase audience engagement with your brand.
Thursday, 05 November 2020 13:03
Are you treating customers like leads? Today’s customers are not interested in partnering with a company that will treat them like another number. The customer journey needs to be optimized to include everything your audience needs, whether that’s educational content, product demonstrations, or access to your sales team to discuss what they need. First, you need to develop a stronger lead generation strategy that will draw leads and provide value to where they are. Below, we have four ways to build a better lead generation strategy.
Wednesday, 04 November 2020 10:35
With the continued rise of the digital business space, the importance of a modern and comprehensive website is more important than ever. Operating without a website that can tell the story of your business and your products will only hurt your efforts to generate revenue and brand awareness. These days, a website is so much more than a digital storefront. In order to refresh your website, you need a partner to come alongside your brand to help you navigate this process. Marketing Eye Atlanta Atlanta has the expertise and the tools to not only optimize your website for overall performance, but we can also completely redefine your brand and use your website as a completely new and fresh way to tell your story. Here’s how Marketing Eye can help you:
Monday, 02 November 2020 11:35
The most exciting aspect of starting a business is seeing all of your ideas, dreams and hard work come to life. Now that it’s up and running, you need customers. When you’re starting, you probably don’t have a marketing team (or the budget to pay an internal marketer) to help generate leads and get the word out about your product. Making a sale without marketing is a really difficult and time-consuming task, so you need specific people devoted to your marketing efforts. Have you considered outsourcing your marketing team? Plenty of companies outsource their development, accounting, and customer service teams. Below, we discuss some of the benefits that an outsourced marketing team provides.