A comprehensive marketing strategy should serve as the roadmap for a business' marketing efforts, laying out a strategized, thought out approach to each of your marketing initiatives. Are you leveraging your marketing strategy to ensure that your company is more successful? Below, we have several key points that your marketing strategy should accomplish for your business.
Nurturing leads is one of the biggest responsibilities marketers have in their relationship with the clients. While the process can look different each day, it’s important to develop an approach that works through A/B testing and studying analytics. By developing a deeper understanding of what your audience is looking for, you can begin to truly nurture the relationship from the first point of contact to the conversion. Below, we have four tips for nurturing leads.
If you own a business in 2020, you know all about having to stay relevant to your customer base. Whether you want to continue to be innovative or not, the simple truth is that inaction will do far greater harm than pushing your business out of its comfort zone. The best way to transform your business and change with the times is by implementing a digital marketing strategy. Digital marketing is the tool to take your business to the next level and keep up with your audience's expectations.
Businesses are always looking for new ways to drive revenue while cutting down on margins at the same time. The return on investment in marketing needs to be considered from the beginning as a way to gauge your goals and track your progress. Not only do marketers need to consider what exactly the return on investment is, but which program received the best return. If you measure your ROI correctly, it can garner more trust, a bigger budget, and enable your marketing tactics to increase your business impact.
What does the future of marketing look like? The marketing industry is constantly changing in the face of several different challenges, and marketers should be prepared to change with it. Staying ahead of trends is never an easy job, but it makes a huge difference in preparing for the future. As we begin to transition into a 2021 state-of-mind, take the time to establish what your marketing priorities should be and what steps you can take to meet each priority in the years to come.
When you are building a business from the ground up, there is a lot to consider. It’s easy enough to focus on how your company will turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.
For those that are starting businesses right now, it’s crucial to establish a secure foundation amidst the whirlwind of tasks that need to be done. Writing a business plan is an essential first step for all business leaders who are hoping to prepare and start out on the right foot moving forward. Business leaders who take the time to write a business plan are 16% more likely to succeed than those who don’t. Below, we have four reasons why you should write a business plan.
If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success.
Chatbots are here to usher in a new era of customer service! Are you ready? Customer service agents will always be needed for the human element of customer conversations, but a chatbot can significantly assist your customer service team. Customer service agents love automated services like this because it frees them up to focus on the bigger pieces of their work. It creates a win-win situation where the chances that a customer will have to call in for support are diminished while being more productive with the time of the customer service agents. Below, we have some ways that a chat could change the way your customer service operates.
You might feel as if implementing a marketing strategy is more of a guideline than a rule, but that couldn’t be further from the truth. You wouldn’t play chess without a strategy, so you shouldn’t market your company without one. Sure, budgets may be tight, and it could be hard to justify implementing a strategy that would require time and, especially if it’s outsourced, money. But the truth is, you can’t afford not to have a marketing strategy. A marketing strategy is instrumental to the success of your company. Your company may barely survive without one, but it will never thrive. You can’t afford to not have a marketing strategy because without your marketing efforts will be much weaker. A company’s strength comes from its very best plans. Why wouldn’t you want to put your company’s very best foot forward on the path to success?
Growing your business isn't easy, especially during a period of economic challenges. With all of the challenges that businesses face daily, it's important to utilize all of your available resources to generate interest. Leveraging your customer's experience is an excellent way to build brand awareness and generate engagement with new prospects and leads. Below, we have four ways to leverage your customers to grow brand awareness.
Winning over prospective customers is never an easy task. You have to demonstrate that you are capable of delivering on what your product promises. Writing case studies are a perfect way to showcase your company’s ability to follow through on what you provide. A case study examines the customer’s challenge or pain point and what it took to get a solution. They can vary in length, but the case study should measure success using metrics that your client has agreed upon. A well-written case study shows the positive impact your business has on your customer base. Below, we discuss how to write a case study that will attract new leads.
Whether you are selling a product or a service, it’s intended for a specific group of customers or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterized by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.
Video marketing is a distinct niche in the content marketing world, one that seemingly requires a bunch of work and expertise to effectively pull off. The good news is that this isn’t necessarily true! No matter what your company is doing the video realm or how you feel about video in general, there’s no denying the power and impact that video marketing can have for your business. Video marketing is a powerful tool that can educate and entertain your audience at one time, allowing you to drive engagement in new, creative ways.