Marketing Eye

Items filtered by date: September 2019

Why is every high in life followed by a low? And every low, well, followed by another low.

Is the universe only meant to test us or is our journey paved out in stone long before we actually embark on it?

These are questions that I have asked myself in the past few hours, and while I don't have an answer, I know that there is only one way to think.

Published in Mellissah Smith
Friday, 27 September 2019 15:58

Google Turns 21 Today

Today, September 27, 2019, everyone’s favorite search engine turned 21 years old. What began as a merely an idea, a paper published by Stanford PhD students Sergey Brin and Larry Page called “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, has become a multibillion-dollar company and the most popular search engine by a wide margin. Not only is it a search engine, but Google has its own browser with its very own suite of services like Gmail, Google Docs, Sheets and cloud storage with Google Drive. In a matter of merely 21 years, Google has become the primary way that people search the internet. How did this happen? Now that Google is of legal drinking age in the US, let’s take a look at how they got where they are today.

 

Published in Marketing
Thursday, 26 September 2019 10:06

Effective Types of Sales Enablement Content

Different types of content pull different types of weight. Every piece has its purpose, and it's important to understand how all your content works for you. For example, while blogs are great at educating and informing your customers about different aspects of your service and industry, a video can go to even greater lengths to show how your product works. If you are having trouble capturing your leads at later points in the sales funnel, consider amping up your content game with some solutions we have below.

Published in Marketing
Wednesday, 25 September 2019 13:38

Generating More Engagement with Your Social Media

Content is created for the sole purpose of educating and engaging your audience. You don’t write blogs, develop a product video or even update your company’s Facebook page for yourself. These things are done to drive your brand, to get the attention of people who have a problem that you can solve. But what if you’re having trouble generating engagement with your content? There is always the possibility that you might have to rework your content, but it could just be that no one sees it. Social media builds relationships with your customers and puts your information right in front of them. Below, we have several ways to use social media to increase audience engagement with your brand.

Published in Marketing
Friday, 20 September 2019 14:25

Setting Personal and Professional Goals

Do you have your goals in place for 2020? What about the rest of the year? It’s important to define what you want to accomplish, whether it’s in your personal or professional life. Taking an objective look at where you want to be and how you want to get there is the best way to achieve something.

Published in Marketing
Friday, 20 September 2019 08:45

Building an Effective B2B Marketing Team

Are you building a marketing team? To build an effective B2B marketing team that can deliver what your company needs, you need to know exactly what you’re looking for. Every sports team has a specific person in a specific position. Otherwise, your team loses the game. Marketing works just like this! But it’s not as easy to know what you’re looking for when you’re in a B2B marketing environment. Below, we have some outlines of specific people you should look for to build your brand.

Published in Marketing
Wednesday, 18 September 2019 12:14

How to Market a Tech Company

Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is constantly evolving, and we need to be certain that we’re utilizing tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to better market your tech company.

Published in Marketing
Tuesday, 17 September 2019 14:16

5 Simple Ways to Get a Pay Raise

While everyone would appreciate a pay raise, it doesn’t always arrive when we want it to. If you feel like you’re getting passed over for raises or promotions, it might feel easy to blame corporate, accounting or whoever’s closest. But are you looking at the quality of your work? A healthy bit of introspection is good for all of us, and you might be surprised at what you find. Below, we have five simple ways to get a pay raise. You might find something new!

Published in Marketing

Marketing is always changing. There are always new processes, new technologies or even new approaches to marketing practices. But there is one approach that is not only changing marketing, but it’s also changing how audiences respond to our efforts. Personalization is radically affecting the way that we project our message to the public, allowing our team to open and connect with the audience in an emotional, empathetic way to drive sales.

Published in Marketing
Friday, 13 September 2019 14:17

Attracting and Empowering New Employees

Hiring new employees is a time-consuming process. Not only are you trying to find the skillset to fit the position, but you also need the right personality to fit the office. Many companies have the candidates go through several steps in the interview process to make a more informed decision on the applicant. Studies show that it takes an average of 27 working days to acquire a new employee, and most of the top talent will be off the market by then. But this is a very important process, and it’s important to know why and how you are attracting candidates.

Published in Marketing
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