Video marketing is an undeniably expanding field; in 2019, 87% of marketers use video as a marketing tool. Brands can capitalize on the popularity of video to great success--but it’s important to avoid a few common pitfalls. In this article, I will explain the most common video marketing failures and how to avoid them for your company.
Failure 1: Creation Without Strategy
The experiences that taught us the biggest lessons
You’ve heard a great podcast and have an idea to lead your own. If you are unfamiliar with the podcast realm, here’s a short overview of how to star in your own podcast and get started.
When’s the last time you’ve searched on Google and clicked beyond the first 10 websites, or even the first results page? Keywords that are most relevant to a potential customer’s search will lead your business to their vision (or search results page) first.
Attracting legitimate customers will take time and effort. We’re talking about the type of customers who genuinely want to incorporate your brand into their lives, and quite possibly, stay for the long haul. Fortunately, a great time and place to begin is today in the exact spot where you’re sitting.