Marketing Eye

Items filtered by date: July 2019

Today on the worldwide web where companies are all blasting promotions and announcements, it’s inconceivable to expect a Google search on “how-to” marketing to garner any attention,

Published in Marketing
Being bold is one thing, but being brave enough to tell it how it is is another.

We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
Published in Marketing
Tuesday, 16 July 2019 14:51

Lionhouse

LionHouse is an Australian based and operated educational institution that believes all individuals and creative beings should have the ability to fulfill and express their life through work. Lion House provides a range of services from consulting, growth planning, audit assistance to student surveying. Marketing Eye worked intimately to produce a new branding dynamic for Lion House that brought about modernisation and the development of key messaging that is portrayed towards the audience.

LIONHOUSE BROCHURE


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Published in Portfolio
Marketing Eye was under 10,000 on the Alexa rankings when we invested in just content marketing with no paid advertising or investment in any other areas of the business. For us, content was easy, affordable and gave us the results we were looking for.
Published in Marketing
Incredible sales teams have a lot in common just like the one's that don't perform, but there are some sure ways to get your sales pumping in the next quarter just by making a few changes.
Published in Management

Sales Reps in the Business to Business space are always looking to find ways to work smarter, not harder. Looking for more creative ways to source leads, better ways to set those quality appointments to ultimately close them. Video Marketing has been a part of marketing strategies for years, but now it is making its way in the sales cycle. In the digital age, we live in reps are sending emails to prospects daily, whether completely cold or in response to an inquiry. Instead of that multi-paragraph, bulleted, formal and quite frankly dull email they are simply attaching a quick 2-3min video introducing themselves, their company and where they can add value. Implementing Video Marketing in prospecting emails adds value to your sales team by: 

Published in Marketing
Friday, 05 July 2019 16:50

Who’s your marketer

All of us deal with marketing at some point or another in our work lives. Whether we are ourselves markets, or you work with your companies marketing department. Whatever the case may be, there is a specific idea behind marketers and how they should be personality wise. Like how you expect your salespeople to be able to talk to anyone, we have certain expectations for marketers and what they should be like for them to be effective at their job.

Published in Marketing
One pair of Nike shoes went up 1,329% in what is proven to be Nike's biggest marketing campaign of the quarter, just by releasing the fact that the shoes would not see the light of day.
Published in Marketing
Tuesday, 02 July 2019 16:46

The ABCs of ABM

Last year in the United States Ad spending reached  $151 billion, almost a 5% jump from the year before. It is widely known amongst the marketing community that complacency is the same as regression, so not only is there an urge to spend more on marketing, but also to spend it differently. 

Published in Marketing
Tuesday, 02 July 2019 16:41

Georgia Medical Skin Spa

Georgia Medical Skin Spa specializes in non-surgical, anti-aging solutions, is designed to work synergistically with our Dermatology clinic. Marketing Eye helped Georgia Medical Skin Spa with a complete brand refresh including logo, collateral and website.

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Published in Portfolio
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