Today on the worldwide web where companies are all blasting promotions and announcements, it’s inconceivable to expect a Google search on “how-to” marketing to garner any attention,
We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
LionHouse is a consultancy service that provides tailored solutions to RTOs (Registered Training Organisation) across Australia. By providing a range of RTO consulting services and outsourcing solutions, LionHouse is improving industry standards and giving confidence to RTOs to operate. LionHouse aims to support an ethical and sustainable VET sector and help it flourish.
LionHouse approached Marketing Eye to help develop their website along with marketing collateral to highlight their expertise in providing a range of RTO consulting services. The marketing consultancy firm’s strategy helped LionHouse create greater brand awareness within the industry. Marketing Eye developed a benchmarking report alongside business cards which helped clients gain greater understanding of the company’s services. As part of website development, we highlighted the LionHouse’s key services which allows clients to easily identify the specific services they need.
Sales Reps in the Business to Business space are always looking to find ways to work smarter, not harder. Looking for more creative ways to source leads, better ways to set those quality appointments to ultimately close them. Video Marketing has been a part of marketing strategies for years, but now it is making its way in the sales cycle. In the digital age, we live in reps are sending emails to prospects daily, whether completely cold or in response to an inquiry. Instead of that multi-paragraph, bulleted, formal and quite frankly dull email they are simply attaching a quick 2-3min video introducing themselves, their company and where they can add value. Implementing Video Marketing in prospecting emails adds value to your sales team by:
All of us deal with marketing at some point or another in our work lives. Whether we are ourselves markets, or you work with your companies marketing department. Whatever the case may be, there is a specific idea behind marketers and how they should be personality wise. Like how you expect your salespeople to be able to talk to anyone, we have certain expectations for marketers and what they should be like for them to be effective at their job.
Last year in the United States Ad spending reached $151 billion, almost a 5% jump from the year before. It is widely known amongst the marketing community that complacency is the same as regression, so not only is there an urge to spend more on marketing, but also to spend it differently.