Marketing Eye

Today on the worldwide web where companies are all blasting promotions and announcements, it’s inconceivable to expect a Google search on “how-to” marketing to garner any attention,

Published in Marketing
Being bold is one thing, but being brave enough to tell it how it is is another.

We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
Published in Marketing

LionHouse is a consultancy service that provides tailored solutions to RTOs (Registered Training Organisation) across Australia. By providing a range of RTO consulting services and outsourcing solutions, LionHouse is improving industry standards and giving confidence to RTOs to operate. LionHouse aims to support an ethical and sustainable VET sector and help it flourish.

LionHouse approached Marketing Eye to help develop their website along with marketing collateral to highlight their expertise in providing a range of RTO consulting services. The marketing consultancy firm’s strategy helped LionHouse create greater brand awareness within the industry. Marketing Eye developed a benchmarking report alongside business cards which helped clients gain greater understanding of the company’s services. As part of website development, we highlighted the LionHouse’s key services which allows clients to easily identify the specific services they need. 


LIONHOUSE BROCHURE


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Published in Portfolio
Marketing Eye was under 10,000 on the Alexa rankings when we invested in just content marketing with no paid advertising or investment in any other areas of the business. For us, content was easy, affordable and gave us the results we were looking for.
Published in Marketing
Incredible sales teams have a lot in common just like the one's that don't perform, but there are some sure ways to get your sales pumping in the next quarter just by making a few changes.
Published in Management

Sales Reps in the Business to Business space are always looking to find ways to work smarter, not harder. Looking for more creative ways to source leads, better ways to set those quality appointments to ultimately close them. Video Marketing has been a part of marketing strategies for years, but now it is making its way in the sales cycle. In the digital age, we live in reps are sending emails to prospects daily, whether completely cold or in response to an inquiry. Instead of that multi-paragraph, bulleted, formal and quite frankly dull email they are simply attaching a quick 2-3min video introducing themselves, their company and where they can add value. Implementing Video Marketing in prospecting emails adds value to your sales team by: 

Published in Marketing
Friday, 05 July 2019 16:50

Who’s your marketer

All of us deal with marketing at some point or another in our work lives. Whether we are ourselves markets, or you work with your companies marketing department. Whatever the case may be, there is a specific idea behind marketers and how they should be personality wise. Like how you expect your salespeople to be able to talk to anyone, we have certain expectations for marketers and what they should be like for them to be effective at their job.

Published in Marketing
One pair of Nike shoes went up 1,329% in what is proven to be Nike's biggest marketing campaign of the quarter, just by releasing the fact that the shoes would not see the light of day.
Published in Marketing
Tuesday, 02 July 2019 16:46

The ABCs of ABM

Last year in the United States Ad spending reached  $151 billion, almost a 5% jump from the year before. It is widely known amongst the marketing community that complacency is the same as regression, so not only is there an urge to spend more on marketing, but also to spend it differently. 

Published in Marketing
Tuesday, 02 July 2019 16:41

Georgia Medical Skin Spa - Medical Spa

Georgia Medical Skin Spa specializes in non-surgical, anti-aging solutions, is designed to work synergistically with our Dermatology clinic. Marketing Eye helped Georgia Medical Skin Spa with a complete brand refresh including logo, collateral and website.

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Published in Portfolio
Tuesday, 02 July 2019 13:43

Atone - Skincare - Cosmetics

Atone Lifestyle Salon provides effective skincare solutions to meet their clients financial and lifestyle needs. They strive to inform and educate their clients, not just sell products, but also raise awareness about their skin and the world of cosmeceuticals. Marketing Eye created multiple email and social media campaign to help boost Atone's traffic and overall engagment with the brand.
Published in Portfolio
Tuesday, 02 July 2019 10:39

Waxed - Waxing - Tanning

The Waxed boutiques in Melbourne specialise in waxing, tanning, lashes and laser hair removal. Since their inception in 2005, they have prided themselves as being ‘Melbourne’s waxing specialists’ and specialists in all services they provide, from ‘no orange’ spay tans to lash symmetry application, this salon wants the best for its clients.

Whilst they were nailing their services, they needed the expertise of an outsourced marketing team to help create brand awareness and generate leads to build up their clientele. This is where our expertise at Marketing Eye came into play, we developed and new website, which was launched in July 2018. The website was relevant to the brand and allowed clients to understand the services and experiences undertaken at Waxed. We also launched a digital marketing strategy which included regular direct mail campaigns, to help retain clients, and created social media calendars and EDM’s which helped to create brand awareness and invite new clients to engage with the business.

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Published in Portfolio
Tuesday, 02 July 2019 10:23

Esq - Healthcare Marketing

ESQ Clinic is a plastic surgery and skin clinic specializing in male services, but also providing services to females. Their branding conveys luxury and style and at the heart of their brand they are committed to guiding and tailoring treatments to ensure that people can look and feel their best.  Marketing Eye has created social media campaigns relevant to the audience and to build brand awareness in such a popular industry. Through the use of social media ads and campaigns that we created, ESQ Clinic have expanded their demographics and client base. Marketing Eye also developed and delivered direct mail campaigns and created other marketing collateral pieces that tied into the brands aesthetic.

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Published in Portfolio
Tuesday, 02 July 2019 09:52

Women's Health - Health

Marketing Eye worked with Women’s Health to implement a public relations strategy as well as organize and promote events. Marketing Eye designed a range of collateral for Women’s Health for their events to help promote the brand and increase brand awareness and excitement.

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Published in Portfolio
Monday, 01 July 2019 16:44

Marketing just got a whole lot harder

Each day a new statistic comes out in relation to marketing. Some are derived from comprehensive surveys but most are just small swots that fail to tell the story how it really is. In truth, you can manipulate a statistic in any which way you please and this is something that most ethical marketers struggle with.
Published in Marketing