Marketing Eye

Items filtered by date: May 2019

Thursday, 30 May 2019 17:07

How to Optimize Your Company’s Twitter

Twitter is one of the world's biggest platforms for social media; with its 330 million active users monthly. The best part about twitter is that you can reach an incredible number of followers, and you can also do it without spending a dime. I am sure that we all are aware of a tweet of some short that just blew up and completely changed that person's life forever. An example of the sheer power and wonder of Twitter is how a company has found itself in a multi-million-dollar deal with just one single tweet. This one tweet from Marketing Eye’s account was able to reach 1.7 million users on Twitter. While it is nice to go viral, it is even better if a business can benefit from it; which it did.

Published in Marketing
Thursday, 30 May 2019 16:26

Entegra

Entegra is a company who prides themselves on thinking outside the box, producing exceptional quality and highly aesthetical products. The company will always make decisions based on what is right rather than the bottom line. Entegra is the expert in Signature Structures, we understand that you are the expert in knowing what you want your structure to do for you and your organisation. This means we will constantly strive to fulfil the needs of our clients, throughout the entire design and construction process. Marketing Eye worked with Entegra to create a new website and branding suite to better reflect their industry leading business.

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Entegra 3
Published in Portfolio

Last Saturday marked the first anniversary of the European Union's implementation of the General Data Protection Regulation (GDPR). The primary purpose of the law was to ensure the safety of private information belonging to citizens of the European Union. Punishments have been given to some Businesses since the installation of the law, like the one for Google sizing up to a $57 million penalty. It seems like it has been pretty effective, and for the most, I believe it has. Aside from receiving a plethora of "we have updated our privacy policy" notification, measures have been taken to ensure the safety of privacy for the people of Europe. Companies that are in the EU and also those who deal with Citizens of those countries have been forced to obtain user consent before gathering data from cookies.

Published in Marketing

As a great way to connect with your audience, Instagram has over 1 billion active users monthly and more than 500 million of them use the platform daily.

Published in Marketing

Fewer than 25% of businesses say they are satisfied with their conversion rates. That is pretty depressing.

Published in Marketing

In this digital age that we live in, the ability to develop and establish a human connection between brand and consumer is extraordinary and something to be treasured. No longer can marketing teams rely on basic selling tactics to bring customers; those attempts do not work anymore. Consumers today are heavily drawn to things with extreme value, to build a relationship that goes deeper than the surface level can carry a relationship with your customer a long way. Brands are starting to put far more emphasis on developing brand loyalty and creating lifetime customers. One of the ways that they are going about this is experiential marketing.

Published in Marketing
Friday, 24 May 2019 12:11

The Rise of Influencers

Let's say you are remodeling your house, and you need a contractor. You have done your research on multiple search engines and found a few options, but don't know who to choose. Before you commit to anything, you call up friends, family, or turn to Yelp, Instagram, Facebook, or any other online platforms to help you find the best person for the job.

Published in Marketing

Did you know on average we check our phone 85 times per day? The point? People are constantly checking their phones, and they are always nearby. Companies need to understand that our world has gone mobile, and need to use that to their advantage. In fact, a great way to increase customer engagement at a low cost and receive a high return on investment is by text message marketing.

Published in Marketing

Source:https://friendsofmaconfb.wordpress.com/2012/03/07/is-this-the-new-apple-logo/


“Sometimes, you just have to start all over differently.” - Bernard Kelvin Clive

Published in Marketing

Being what I would call a seasoned entrepreneur, I have adapted my life on a regular basis to ensure that I fit as much into the day as humanly possible.

Published in Entrepreneurship
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