Marketing Eye

Items filtered by date: April 2019

What exactly is organic reach on Facebook? Organic reach is the number of potential customers who see your content without paid distribution; on the other hand, paid reach includes people who view your content due to paid promotion. You can make Facebook an efficient channel for your organic content and reach a wider audience with these 5 essential tips.

Published in Marketing

When budgets are tight, many companies might remove marketing as their first expense but, that should not be the case. It is said that you have to spend money to make money; although that is very true, there are plenty of ways to make a small budget go a long way for your marketing tools. While many traditional advertising methods are expensive and hard to measure, small to medium size business have access to many cost-efficient marketing tools.

Published in Marketing

As Kofi Annan, a co-recipient of the 2001 Nobel Peace Prize, states, “Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family”.

An organization might have a perfectly tailored marketing campaign dispersed, but it means nothing if the progress of that campaign isn’t tracked or recorded, to really measure whether the intended objectives of the marketing campaign have been successful and have reached the desired target audience.

Published in Marketing
Monday, 22 April 2019 11:51

Call Design

Call Design specializes in Workforce Optimization, Workforce Management solutions and Consulting. Marketing Eye was contracted by Call Design to design and develop the overarching branding and redesign of their service delivery messaging and also a new website. The re-branding has been a key element to a successful communication campaign and has resulted in an increase of interest in the Call Design suite of products and services.

Call Design 2
Published in Portfolio
Monday, 22 April 2019 11:47

Sensitivity Cosmetics

Sensitivity Cosmetics is committed to bringing natural beauty products to life in a new and enchanting way for those who struggle with sensitive skin. The founder, Laketta Belin, having sensitive skin herself, tried for years to nd a natural, sweet smelling product that wouldn’t irritate her skin. After many years, and a ton of money, she decided it was time to take matters into her own hands. Founded in 2013, Sensitivity Cosmetics is a lower price option for high quality, all natural sensitive skin care products. Our products are available in over 100 fragrances for the face, body and hair and are customizable for both men and women. Marketing Eye helped to provide Sensitivity Cosmetics with a new fresh and modern brand rollout for their new store opening.
Published in Portfolio
Monday, 22 April 2019 11:40

Industrial Maintenance Group

Located in Atlanta, Georgia, Industrial Maintenance Group is a full service manufacturing and field services company providing millwrights, certified welders, industrial electricians, metal fabrication, machinery and equipment repair, recycling equipment, line boring, and plant maintenance services to multiple industrial sectors. Marketing Eye helped to provide Industrial Maintenance Group with an updated branding suite and also new collateral to match their new branding.

 IMG 2
Published in Portfolio
Monday, 15 April 2019 11:57

Lessening Your Environmental Impact

With climate change now affecting our daily lives, changes in our own actions need to be made now. Lessening an environmental impact can improve your own current health and preserve the environment for the future.

Published in Marketing
Today, Julian Assange was arrested after spending 7 years in relatively poor conditions after he sought diplomatic sanctuary and political asylum in the Ecuadorean Embassy, England. The Townsville born founder of Wikileaks was forced to seek asylum after Sweden sought to arrest him for a sexual crime, that has since been dropped. Assange has always maintained he was innocent, and this has been reinforced by comments from the alleged victim some years on.
Published in Mellissah Smith
Wednesday, 10 April 2019 08:15

How to manage the 'office affair'

Given that we spend so much of our time in the office, it's no wonder so many relationships start while getting coffee in the office. Most companies have policies on how to conduct a relationship with an office colleague or client, but what they don't often cater for is the fact that there is a time frame where you are in no-man's-land. 
Published in Culture
After watching a session on Gen-Z at #AdobeSummit I am wondering whether or not #old people like myself will ever be able to manage this generation? Just when we thought that we all had adapted to Millennials, in comes another generation that is faster paced, more dynamic, technology savvy and above all, inspired to realize their dreams.
Published in Marketing