I’ve been in the marketing and advertising industry for 25 years plus. Unlike most people, I haven’t chopped and changed jobs along the way, but instead turned my career at the ripe age of 25 into one of those mega-jobs that you can never untangle your way out of. Here’s what I mean…

Adobe’s transformation from desktop to the cloud was cemented at this weeks’ Adobe Summit held in Las Vegas.

As a marketing agency owner for 20 years, I am more than familiar with Adobe products. My entire agency has Apple computers and our design departments use the Adobe Suite.

Is Adobe in a place where the final battle will be fought between the world’s biggest technology players and dare I say, Adobe seems to be conquering them all - at least in terms of coming out with new technologies and innovations that are game-changing? The recent acquisitions of Magento and Marketo have been intrinsic in bringing together best of breed technologies, and maybe it isn’t the last piece of the puzzle, but certainly a momentous movement in taking their business from desktop to the cloud.

Boiler Solutions is the leading provider of industrial grade boiler design, installation, repair and maintenance services in Georgia. With over 120 years of combined experience, Boiler Solutions’ team of technicians is qualified to work on virtually any boiler system. From designing and planning new boiler installations to repairing current boilers, Boiler Solutions is the most efficient, trustworthy and dependable commercial boiler service in the business. Marketing Eye worked with Boiler Solutions to create a very modern brand rehaul including branding, collateral, and website that gives Boiler the industry leading feel to match it's expertise and excellent customer service.

Eskrape is a marketing technology that helps to skrape your online database and populate your CRM. Eskrape skrapes leads from the internet to include full contact details and help you turn your leads into warm prospects and ultimately sales. Marketing Eye developed Eskrape a complete branding suite including logo, collateral and website. Marketing Eye insured the Eskrape branding was very modern and clean and reminiscent of the innnovative Eskrape technology. Each detail of the eskrape branding was carefully thought out in a manner in which the branding would leave a progressive feeling with the consumer.

Aside from the fact that I arrived in Las Vegas and was quickly whisked away right up to the hills overlooking Las Vegas to the home of a former NFL player and his wife for champagne, lobster and views that would make anyone envious, the #AdobeSummit is the most exciting event in any marketers calendar.

The workplace used to be treated with reverence, even when deciding to leave it to pursue other opportunities. The typical exit followed a protocol of courtesy between the employer and employee. That isn’t the trend anymore, and many younger workers will even treat previous companies with spite prior to leaving.

AsystYOU is simplifies the online ordering process and provide the easiest way to get the food you love delivered from local restaurants via desktop or mobile app. AsystYOU uses it's huge network of Restaurant Delivery Service companies to save time on your next food delivery. Marketing Eye provided messaging and designed a sales presentation to help effectively represent the AsystYOU brand and how it can impact the food delivery market.

Stradyx is a company that provides outsourced analytics and performance statistics. Stradyx uses it's unique methodology to help your business hit KPIs and get to the next level. Marketing Eye provided Stradyx with fresh and modern branding that appeals to their target market and a landing page to help engage new clients and prospects.

Blue Corvus’ “The Bird” is a creative portable solution for letting people know what’s exactly on your mind via wireless LED technology. Blue Corvus partnered with Marketing Eye to receive new branding and website for the launch of this new innovative product to the market. The fun yet sophisticated branding of Blue Corvus directly represents the playful personality of the brand and makes the company stand apart from the crowd.

Ramble helps companies engage a greater amount of qualified buyers from any location online, not just your corporate website. Ramble's API creates real-time chat without the costly internal build and project risk. Ramble’s white-label chat engine drives greater customer engagement, user collaboration, and knowledge share while offering the pinnacle of data security and privacy. Marketing Eye provided Ramble with updated promotional materials to help bring exposure to their new innovative brand.

Asimpa is a leading provider of project support services and erosion control products for the commercial, pipeline, oil, gas, power and energy industries in North America. Marketing Eye has brought to life the Asimpa experience through building their new online portal. This new portal acts as the gateway for clients to gain a better understanding into the services Asimpa provides, as well as allowing them to engage and make any inquiries into their services. As part of the marketing strategy, new collateral was delivered by producing business cards and information brochures, helping to educate and direct clients to Asimpa’s services.

The World Incubator is a not-for-profit business incubator based in Wherry House, Charters Towers. Modelled on incubators in the USA, the philosophy of The World Incubator is to develop business ideas and take them to the world, employing local people. 

The World Incubator aims to help local communities in the Charters Towers region grow their and start-up businesses from the idea stage to commercialisation. Each incubator participant has access to mentoring, education, training, development and marketing to help them develop their business ideas and take them to ‘The World’ stage.

Marketing Eye worked with The World Incubator to create a marketing strategy that focuses on a clean look and feel that directly reflects what their brand stands for. Outsourced marketing through Marketing Eye also allowed the not-for-profit to create a modern and easy-to-navigate website that provides an optimal user experience for potential users making it that much easier to contribute to the cause.

As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and clients to think about everytime they embark on a marketing campaign or strategy.

Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches.

Technology by itself is not a disruptor. It's not being customer-centric that threatens businesses, and that will never change.

At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, create change, disrupt thinking and collaboratively use their united knowledge and expertise to push the envelope and see what is possible.

Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. 

There are few things in life that are a certainly, and even fewer in business. As we navigate through the years of owning businesses or being key stakeholders in a business’ outcomes, we become less and less effective. Not because of our knowledge, but the ever changing dynamics that come with it.

The marketing industry in Atlanta has taken a dramatic upturn with leads coming through the door fast and furiously.

In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.

The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find the right platform for your business? 

I remember sitting in my first college business class, smirking with amusement as my overly sarcastic professor pointed at the projected powerpoint with unexpected animation, “Guys! This is it! This is the beautiful key to life!” 

For a long time, we’ve debated the value of running Google ad campaigns for small businesses. Marketers across the world of agencies have very differing opinions on the form of advertising. Is it only primed for enterprises with large budgets? Is it only valuable for ecommerce? Let’s take a look at these questions and many more surrounding AdWords.