Marketing Eye

Items filtered by date: December 2019

Friday, 20 December 2019 11:36

How to Measure Your Brand Awareness

The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s important to understand the audience that recognizes your branding and how it can grow. But how do you measure the awareness of your brand? Below, we have a few tactics for measuring brand awareness.

Published in Marketing
Thursday, 19 December 2019 12:05

Marketing Trends You Should Try in 2020

2020 is merely weeks away, which means a new year of new possibilities for your business. As the year winds down, take the time to evaluate what worked and what didn’t in 2019. This process is crucial to your success in the new year and could dramatically increase the number of new customers you sign. Because the world is always changing, marketers constantly have to try new things. Below, we have a few marketing tips for you to try in the new year.

 

Published in Marketing
Monday, 16 December 2019 11:13

How to Use LinkedIn Live for Your Brand

If you’re looking to stay competitive in your industry, your company must have an active profile on LinkedIn, fully equipped to post, comment, and commit to a live stream. LinkedIn has recently joined the broadcasting game, which means that it’s currently the best social media platform for organic growth. If you have the opportunity, LinkedIn Live is an excellent way to generate leads and interest in your company. It’s also a great tool to help position leaders within your organization to be thought leaders within their industry, which adds a significant level of credibility to your brand. 

Published in Marketing
Monday, 09 December 2019 07:51

What does a marketing consulting firm do?

It's a question that many people wonder about but are too afraid to ask in person unless they are at a business networking event where there is more freedom to deep dive into the person's background that you are talking to. 
Published in Marketing
Wednesday, 04 December 2019 08:01

Why having a start-up in your 40's is much easier

Don't be fooled. Having a start-up isn't for the faint hearted. In fact, it's not even for those who "get-through" everything in front of them. Start-ups are for people who are determined to be successful and are prepared to make sacrifices to get there.

Unless you are in your 40's.
Published in Entrepreneurship