Marketing Eye

Items filtered by date: January 2019

You want that damn promotion! You really do. You work 9 to 5 pm and have been with the company long enough. You do your job. So, why have you been overlooked?
Published in Management
For 20 years I have been in business and it's been one hell of a ride. There are been heaps of ups and a lot of downs, but if I look at the big picture, I am very happy with my choice.
Published in Entrepreneurship
We all procrastinate at one point or another. Hell, I just procrastinated as to whether I would write this blog or not. Obviously, I decided it was better to do it now then later, and moved on, but procrastination can become a problem if you are actually a true "Procrastinator". 
Published in Management

The right environment is crucial for a productive workplace. Workers, especially those in stationary office settings, need to be exposed to a stimulating atmosphere that is both comfortable and encourages creativity. We commend these five companies for providing their employees with eye-catching architectural conceptions, charming private areas, inspiring décor, and overall unique workplace designs. Read on for inspiration or see how you can be the next office design influencer!

Google (Zurich, Switzerland)

Published in Culture
Smart Insights website has recently conducted a survey and there are three areas of marketing that have come up trumps: content marketing, artificial intelligence and machine learning.
Published in Marketing

Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? Are they credible and transparent? Do we get along?

Thursday, 17 January 2019 16:04

The 2019 Marketing Trend that Matters the Most

We’re halfway into the first month of the beginning of the new year. And of course, the internet is flooded with lists of trends and predictions for everything, including marketing. The rise of artificial intelligence, micro-influencers, and smart speaker voice commerce seem to be the common forecast amongst industry professionals.

Published in Marketing

Imagine receiving a gift from a friend or significant other that didn’t match your personality, style or tastes-- it just wasn’t “you.” It forces you to question how well that person really knows you.

Published in Marketing

In an ideal world, the journey from prospect to a loyal consumer would be a straight shot: see your product, purchase your product, use your product, repeat.

Published in Marketing

It’s the beginning of the new year and if you’re like me, you’re already struggling to maintain your resolutions. This is the case for countless individuals across the world. Why? Mainly due to a lack of planning and execution. The same issue exists for business owners and managers. Let’s take a look:  

Published in Marketing
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