As technology advances, so does the tools marketers have at their disposal. The days of analog marketing are dwindling as faster, more efficient technology comes online. So where does a marketer begin looking?

Zoomorphix Systems is the developer of ExamStudio Online®, ExamStudio Web Delivery®, Glass3D® and Red Panda X®. They provide services to the testing community with established clients across a broad range of professional accreditation, licensure, certification and educational organizations. Zoomorphix Systems' primary client base includes leading testing organizations across the U.S.A with programs that range from regional to international in scope. 

The Zoomorphix Systems software development team has an enviable depth of talent and expertise, having successfully and consistently delivered enterprise software solutions. Support for all software products is provided by staff members who are passionate in their commitment to client service.

Having been established in early 1998, Zoomorphix built a strong reputation in the market through word-of-mouth or referral marketing. As time continued, sales began to mature and the need for a sustainable marketing plan was required. It was at this point that Zoomorphix approached Marketing Eye to embark on a 12-month rebranding and lead generation strategy.

Marketing Eye implemented a wide range of marketing initiatives for Zoomorphix, including website design and development, new marketing collateral, key messaging a rebranding exercise to engage their audience and make their testing platform more appealing. After the conclusion of the rebranding of Zoomorphix, Marketing Eye implemented key lead generation campaigns aimed at building their database and marketing outreach as a whole.

Marketing Eye worked with Midwest Medical Enterprises on a complete brand refresh for both sectors of their business. Marketing Eye's projects for Midwest Medical Enterprises included rebranding, EDM campaigns, collateral, tradeshow booth design, website re-design and development. All of Marketing Eye's efforts resulted in bringing more awareness to the company in the medical industry. Midwest Medical Enterprises is one of the biggest medical device companies for DVT devices in the United States.

Horan and Bird is a subsidiary of Origin Energy and specialize in providing energy solutions and services. Horan and Bird needed the expertise of Marketing Eye to develop a new website. As part of a marketing strategy, the redesign of the website was to match a key component and key message of Horan and Bird, which is their continued commitment to be transparent in its communications with customers. The newly developed website has been an integral part of Horan and Bird’s digital marketing strategy ensuring that the company continues to grow from strength to strength. Marketing Eye contributed to that growth by developing advertising materials for billboards and bus stops, as well as information booklets and business cards. All marketing collateral created matched the brands vision and redesign, as well as its parent company Origin Energy for one consistent brand story.

Marketing worked with Intercax to shed their outdated image and get a new brand so they could move into their next phase of growth. Intercax wanted the personality of their brand to be an innovative thought leader in the technology space. Marketing Eye accomplished this by giving the brand a new logo, collateral and website to communicate and engage with their customers. The new branding directly reflects the companies forward-thinking brand personality. Intercax is a pioneer and trusted global innovator in the field of Model-Based Systems Engineering.

Marketing Eye's project's for RD Direct included a website refresh, new marketing materials and messaging. The new dynamic modern look of the RD Direct website allowed the company to gain the confidence of their customers because it showed their company was viable, growing and relevent. The new user interface also made RD Direct more accessible as a company to communicate ideas and position it's self as a thought leader in the industry. RD Direct partners with major telecom carriers as an independent network consultant and solutions partner to help businesses find ways to improve their bottom line.