Marketing Eye

Digital advancements have been one of the key factors in shaping the marketing industry over the past year. And as marketing evolves, other service and goods-producing industries must adjust their marketing techniques to keep up.

Published in Marketing

I'm binge watching The Good Wife. I feel almost guilty to say this out loud, but I am and for years I have avoided it because the name of the show and the images they used to sell it didn’t pique my interest.

Published in Marketing
Friday, 28 September 2018 11:34

What's Beyond Being a Marketing Manager

You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here.

Published in Marketing
Thursday, 27 September 2018 11:37

How AI Will Impact Marketing in 2019

Artificial Intelligence (AI) is all the new rage in the marketing world. In a “work-smarter-not-harder” industry, it only makes sense for marketers to turn to machines to help them better understand their audience, and how they interact with them. In today’s tech-forward world, it’s projected by Adobe that over the next 12 months, 31% of enterprises are expected to add some form of AI to its marketing mix.

Published in Marketing
Wednesday, 26 September 2018 16:41

The Flow of Value Through the Marketing Mix

Michael Powell once said, “Only when you bring value to others, will you bring value to yourself.” Looking at this quote from a business standpoint, your brand value will only increase if your company is able to provide true value to your customers first. Your marketing mix (or 4 P’s), which is part of your marketing strategy, can help you decide what value to provide to customers and how to best communicate that value. The 4 P’s of the marketing mix outlines the right product (or service) to sell, the right price to sell it at, the right place to deliver it, and the right promotions to get it known. Value, of course, should be at the heart of every “P.”

Published in Marketing
Wednesday, 26 September 2018 12:11

How Marketers Will be Forced to be More Nimble

Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings.

Published in Marketing
Tuesday, 25 September 2018 15:11

SEO Rules to Follow

When building out new web pages, whether it’s a blog, contact us page, or informational, search engine optimization (SEO) needs to be employed. Here are 7 simple tips to follow when building out new pages.

Published in Marketing
Tuesday, 25 September 2018 11:54

Marketing Eye Executive Marketing Services

Like many businesses, there is never enough time to get all the marketing done that needs to be completed, and quite often businesses either don’t have the excess funds to hire a full-time marketing executive, or they don’t wish to have another headcount.

Published in Marketing

Henry Ford once said, “A man who stops advertising to save money is the man who stops his clock to save time.” More importantly, the man who advertises without an effective advertising strategy is a man awaiting failure. Advertising strategies are the blueprints that help businesses sell products or services to consumers. New products that will be launched or old products that need to be marketed should be accompanied by an effective advertising campaign. An advertising campaign is a set of advertising messages revolving around a single idea and is designed based on the advertising strategy. Advertising efforts can achieve benefits, such as brand awareness and increased sales, for the company.

Published in Marketing
Monday, 24 September 2018 11:23

How to Make Your Brand Message Stick

Smart businesses know that a big part of their marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a day. Your brain processes an increasing amount of information daily and our mental filters are in overdrive. As marketers, how do we get our posts to remain in the minds of our audience? Marketing strategy is key, but it’s easier said than done. Marketing consultants can offer great insight into strategies and tools to help your business achieve a tailored solution.

Published in Marketing

It’s no secret that technology is one of the fastest growing industries today. From software developments to virtual reality, technology is a field with endless applications and possibilities. But just like any other industry, innovation is a business and successful businesses need marketing.

Published in Marketing
Friday, 21 September 2018 14:32

Measuring the Success of Your Content

I am a lover of the written word. I was lucky enough to turn this passion of writing into a career in content development, and the best part about working in marketing is that you can measure the success of your writing, learn from your mistakes, and create better content in the future. I’ve learned more about writing from measuring analytical data on my content than I ever did in a classroom.

Published in Marketing
Thursday, 20 September 2018 15:14

8 Ways to Generate Profit from E-Newsletters

Email is an essential part of your marketing mix. It’s an easy, fairly inexpensive way to interact with your customers. A great way to maintain top-of-mind awareness to your potential clients is through a newsletter with a regular cadence, but is there the chance to generate profit from your newsletter? Kimberly Maceda of ActiveTrail has written 8 tricks on how to generate profit from your email newsletters.

Published in Marketing
Thursday, 20 September 2018 12:43

Growth Marketing and How to Use It

Growing pains. Those awkward moments as you learn what does and doesn’t work in the journey to maturation. Every company has them. But it’s how you use them to your advantage that sets your business apart. That’s where growth marketing comes into play and companies like Airbnb, Dropbox, Mint, and Uber can all vouch for its success.

Published in Marketing
Wednesday, 19 September 2018 15:42

Content Marketing in the Construction Industry

It should come as no surprise that as marketers, our mission is to tell stories about brands. This is true even in the B2B space. It might be harder to pinpoint than brands with a consumer audience, but companies targeting other businesses are sometimes the most compelling stories of all.

Published in Marketing
Wednesday, 19 September 2018 11:38

Top 3 B2B Marketing Trends to Emerge in 2019

The digital marketing industry is in an era of constant change. What may have worked for you six months ago no longer works today. Keeping up with the Joneses when it comes to marketing may seem like an impossible task, but if you're extremely passionate (like the team at Marketing Eye) you incorporate market research into your everyday routine. Below is a list of 3 digital marketing trends we feel will disrupt the digital marketing industry in 2019.

Published in Marketing
Tuesday, 18 September 2018 16:23

What Gives Marketing Consultants a Leg Up?

At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting.

Published in Marketing
Monday, 17 September 2018 16:34

5 Marketing Podcasts We Can't Get Enough Of

Atlanta prides itself on being a commuter city. Our team is constantly in traffic, even on Sunday’s. So what do we do to pass the time? Marketing Eye Atlanta has put together a list of our top five marketing podcasts we’ve found throughout the years. Whether you commute like us, need something to listen to at the gym, or just want to learn a little more about the industry during your lunch, one of these podcasts are bound to fit your interests as a marketing professional.

Published in Marketing
Monday, 17 September 2018 10:53

10 Ways to Revitalize Your Marketing Team

Like any company, Marketing Eye Atlanta realizes that we need to reinvent ourselves to keep things interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much differently than before.

Published in Marketing

Content is King. This phrase is a marketer’s bread and butter. But what about consistency? It’s important to pull branding through across every user interface. Think about big companies like Apple and Google. When you see an iPhone, you know it’s an Apple product. The Gmail app has the same look and feel as the desktop version. Why is this important? It lets consumers know that from platform to product, the website, and logo, it’s all the same brand. Same colors. Same functionality.

Published in Marketing
Thursday, 13 September 2018 17:54

Four Ways to Promote and Maintain Brand Trust

The trust fall. It’s the ultimate team building exercise. The test of exactly how much you can rely on the people around to no let you unflatteringly crash to your detriment.

Published in Marketing
Thursday, 13 September 2018 11:55

Why do Entrepreneurs Pick Marketing Firms

The tide turns from time to time - that's a fact. When a business is doing incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations.

Published in Marketing
Wednesday, 12 September 2018 17:22

The Perfect Marketing Team

Reinventing your marketing team should be something all companies do on a yearly basis. Keeping everyone on their toes, but more importantly, encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red on your balance sheet.

Published in Marketing
Tuesday, 11 September 2018 14:55

Technology Every Marketer Should Be Using

As technology advances, so does the tools marketers have at their disposal. The days of analog marketing are dwindling as faster, more efficient technology comes online. So where does a marketer begin looking?

Published in Marketing
Tuesday, 11 September 2018 09:35

Zoomorphix - Technology | Software

Zoomorphix Systems is the developer of ExamStudio Online®, ExamStudio Web Delivery®, Glass3D® and Red Panda X®. They provide services to the testing community with established clients across a broad range of professional accreditation, licensure, certification and educational organizations. Zoomorphix Systems' primary client base includes leading testing organizations across the U.S.A with programs that range from regional to international in scope. 

The Zoomorphix Systems software development team has an enviable depth of talent and expertise, having successfully and consistently delivered enterprise software solutions. Support for all software products is provided by staff members who are passionate in their commitment to client service.

Having been established in early 1998, Zoomorphix built a strong reputation in the market through word-of-mouth or referral marketing. As time continued, sales began to mature and the need for a sustainable marketing plan was required. It was at this point that Zoomorphix approached Marketing Eye to embark on a 12-month rebranding and lead generation strategy.

Marketing Eye implemented a wide range of marketing initiatives for Zoomorphix, including website design and development, new marketing collateral, key messaging a rebranding exercise to engage their audience and make their testing platform more appealing. After the conclusion of the rebranding of Zoomorphix, Marketing Eye implemented key lead generation campaigns aimed at building their database and marketing outreach as a whole.

Zoomorphix 2
Published in Portfolio
Marketing Eye worked with Midwest Medical Enterprises on a complete brand refresh for both sectors of their business. Marketing Eye's projects for Midwest Medical Enterprises included rebranding, EDM campaigns, collateral, tradeshow booth design, website re-design and development. All of Marketing Eye's efforts resulted in bringing more awareness to the company in the medical industry. Midwest Medical Enterprises is one of the biggest medical device companies for DVT devices in the United States.

MWM 2

MWM 3
Published in Portfolio
Tuesday, 11 September 2018 09:31

Horan and Bird - Solar Energy | Technology

Horan and Bird is a subsidiary of Origin Energy and specialize in providing energy solutions and services. Horan and Bird needed the expertise of Marketing Eye to develop a new website. As part of a marketing strategy, the redesign of the website was to match a key component and key message of Horan and Bird, which is their continued commitment to be transparent in its communications with customers. The newly developed website has been an integral part of Horan and Bird’s digital marketing strategy ensuring that the company continues to grow from strength to strength. Marketing Eye contributed to that growth by developing advertising materials for billboards and bus stops, as well as information booklets and business cards. All marketing collateral created matched the brands vision and redesign, as well as its parent company Origin Energy for one consistent brand story.

horan and bird2

horanandbird bc

horanandbird brochure2

horanandbird brochure1

horanandbird poster

horanandbird billboard
Published in Portfolio
Tuesday, 11 September 2018 09:26

Intercax - Software | Technology

Marketing worked with Intercax to shed their outdated image and get a new brand so they could move into their next phase of growth. Intercax wanted the personality of their brand to be an innovative thought leader in the technology space. Marketing Eye accomplished this by giving the brand a new logo, collateral and website to communicate and engage with their customers. The new branding directly reflects the companies forward-thinking brand personality. Intercax is a pioneer and trusted global innovator in the field of Model-Based Systems Engineering.

Intercax 2

Intercax 3
Published in Portfolio
Tuesday, 11 September 2018 09:23

RD Direct - Technology | Network Communication

Marketing Eye's project's for RD Direct included a website refresh, new marketing materials and messaging. The new dynamic modern look of the RD Direct website allowed the company to gain the confidence of their customers because it showed their company was viable, growing and relevent. The new user interface also made RD Direct more accessible as a company to communicate ideas and position it's self as a thought leader in the industry. RD Direct partners with major telecom carriers as an independent network consultant and solutions partner to help businesses find ways to improve their bottom line.

RD Direct 2
Published in Portfolio
Every top-notch marketer knows that as good as they may be, will never know it all. It is impossible. Marketing is changing every day. Reading the sentiment of target markets change rapidly. What is good today, may not be good tomorrow and so on.

Here is a list of things that brilliant marketers do that really make them stand out from the rest.

Published in Marketing

I have been in marketing for 28 years and this is going to be my moment, the one that will define all my career achievements. It is by far the best career accomplishment I have ever made, and it all started because I had a problem that needed to be fixed.

Published in Marketing