Marketing Eye

Friday, 31 August 2018 03:19

BrightVolt - Energy | Technology

With a state-of-the-art Research and Development Center in Indiana and corporate headquarters in Redmond, Washington, BrightVolt is bringing superior battery products to market with a global reach. Our rechargeable solid-state batteries can power all types of applications, including hybrid and electric vehicles, consumer electronics such as smartphones, laptops, eReaders and drones, medical and wearable devices and other information technology products. Our patented Polymer Matrix Electrolyte (PME®) technology allows for batteries with 25% greater energy density than other Lithium-ion batteries while at the same time making these batteries cleaner, safer and more environmentally friendly, all at a lower total cost of production. In order to continue to growth in the industry BrightVolt needed seperate itself from it's outdated brand personality and values. To accomplish this Marketing Eye developed a 12 month marketing strategy which included a complete brand overhaul. The new branding visually embodies the values and vision of the new structure and focus of the business. To compliment the new look BrightVolt Marketing Eye also created supporting collateral, social media, brand messaging and refreshed the website.

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Published in Portfolio
Thursday, 30 August 2018 22:10

Music Matters - Music Production

Music Matters Productions engaged Marketing Eye to help them generate more brand awareness. Marketing Eye began this project by creating a 12-month comprehensive marketing strategy. However, before brand awareness could be generated properly the brand had to undergo a refresh. Marketing Eye produced a refreshed logo, website design, tagline, developed the new website design, search engine optimized the new site, and implemented a social media strategy that garnered hundreds of likes on Instagram.

Music Matters is there every step of the way, from designing live performances to implementing the designs. Often selected over their competitors, Music Matters’ customizable stage graphics and lighting designs make certain that artists can deliver an unforgettable music experience to fans. Their adaptable equipment can be trusted to produce the most amazing shows, no matter the venue. A growing business, Music Matters also produces 3D renderings to clients as an interactive visual. The creative team at Music Matters is professional in demeanor and can adapt to a myriad of client’s needs.

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Published in Portfolio
Thursday, 30 August 2018 03:43

AllHealth Choice - Healthcare

AllHealth CHOICE is the premier health monitoring and support service company that provides assistance for your loved one. AllHealth CHOICE enables people to live independently in their own homes for as long as possible, using integrated technologies with compassionate and qualified healthcare professionals. Marketing Eye worked with AllHealth CHOICE on creating a modern and sleek new branding and collateral that perfectly compliments there technology platform. Marketing Eye also created a mordern and easy to navigate website that has a user experience that made it simple for clients to find out more about the company and their technology.

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Published in Portfolio
Thursday, 30 August 2018 03:35

Alice Perry Events - Event Planning

Alice Perry Events sought Marketing Eye’s outsourced marketing department for help in graphic design, website development, search engine optimization (S.E.O), marketing strategy development, social media marketing, marketing collateral, and content creation.

Alice Perry Events is a full-service event planning agency based out of New York City that provides custom-tailored event services, designed by expert teams that leave clients smiling from start to finish. With over 35 years of industry experience, Alice Perry Events offers clients an array of options from the best vendors in the world.

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Published in Portfolio
Thursday, 30 August 2018 03:27

Soltech - Technology

Soltech is Atlanta’s leading software development firm that offers services ranging from strategic technology consulting to the development of data solutions and recruitment of top talent in the tech space. With strength in innovative business expertise and a technical proficiency in product use and application, the company is committed to delivering technological solutions that are customised to their client’s unique requirements.

As a leading marketing agency in Atlanta, Soltech employed the help of Marketing Eye to help build their brand and develop and implement a marketing strategy aligned to their business goals. For the purpose of increasing brand awareness and establishing a steady stream of leads, new collateral and content was developed in line with a key messaging and style guide for effective communication and strategic dissemination through an integrated marketing effort.

Soltech is a premiere software development firm providing custom software solutions for businesses seeking an alternative to larger expensive consulting firms. Services range from strategic level technology consulting, to design and development of web, mobile and data solutions, and recruitment of top technology talent. The outsourced marketing department of Marketing Eye worked with Soltech to design and produce  printed material including informative booklets and business cards. The marketing efforts have provided Soltech’s clients a greater understanding of the business and services available in addition to strengthening overall brand awareness.



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Published in Portfolio
Thursday, 30 August 2018 03:27

Remington Medical - Health | Medical Device

Founded by Fred L. Aycock in 1992, Remington Medical offers contract manufacturing and high-quality medical tools to improve medical device efficiency. The maintenance, time, and money put into cleaning and sterilizing medical devices lead us to develop some of the first disposable cables, some still in use today.

Remington Medical designs, manufactures, and distributes all their devices from three facilities to save money and pass the savings onto their customers. Remington Medical partnered with Marketing Eye to provide experienced consulting and a concise marketing direction moving forward. Marketing Eye produced a 12-month marketing strategy for Remington Medical, which outlined key branding, lead generation, and content creation activities. 

Over the course of the 12-month partnership, Remington Medical saw client growth more than double. As revenue grew for Remington Medical, they were able to house their marketing internally.

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Published in Portfolio
Thursday, 30 August 2018 03:27

Nyalic - Clear Coating | Corrosion Solutions

Marketing Eye was engaged by Nyalic to develop a strategic marketing plan that would help them reach their high growth business goals and objectives. With this being said, Marketing Eye built a 40 page comprehensive 2018/2019 marketing strategy which is a blueprint for the implementation of marketing activities recommended over the following 12-months. Nyalic was very impressed with the presentation and signed Marketing Eye’s standard 12-month marketing retainer.

Over the past 6-months of implementation, Marketing Eye’s graphic design team and web development team has redesigned, developed, and Search Engine Optimization (SEO) a brand new website for Nyalic, but that’s not all. Marketing Eye has created multiple target audience and brand-specific brochures, spec sheets, social media content calendars, targeted email campaigns, and a host of other marketing activities within just 6 months.

Nyalic is a crystal clear polymeric resin coating that provides years of protection against chemical, environmental and ultraviolet corrosion on metals, galvanized, anodized, powder coated and painted surfaces. Essentially, Nyalic protects any metal or painted surface. Nyalic provides protection from acid rain, road salts and chemicals, acids, bleaches, ammonia, chlorine, fertilizers, urea, dry cement, potash, astringent, and other corrosion-causing chemicals.

Nyalic is unique and different from other clear coats in several ways. Nyalic is flexible up to 180 degrees; it is UV resistant; it doesn’t need polishing or buffing, and it will not flake, crack, peel, yellow or lift.

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Published in Portfolio
Johnson Stephens Consulting is a supply chain operations consultancy that provides clients with cost-effective, service-focused solutions. Opportunities include logistics network optimization, facility planning & design, WMS, TMS & LMS services, labor management engineering, LEAN distribution, and operations excellence. Founded in 2003, JSC professionals have completed over 400 projects and served over 130 different retailers, wholesalers, e-commerce/ direct to consumer companies, 3PLs, and consumer products distributors. Marketing Eye provided Johnson Stephens with a complete brand refresh including strategy, collateral and website. Johnson Stepehens new modern branding reflects the forward thinking of the business in the supply chain industry.


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Published in Portfolio
Thursday, 30 August 2018 03:22

IAMC - Networking Association

IAMC is the leading industrial and manufacturing real estate trade association, offering dynamic professional development, networking opportunities and endless resources for its members in the U.S. and abroad. If you manage manufacturing and distribution properties, you need to know about IAMC. Marketing Eye has worked with IAMC to create a new brand strategy that includes logo design, brochure design, website design, email campaigns and social advertising. The increases brand awareness has allowed IAMC to gain more members and increase brand engagement.

Most recently, Marketing Eye has developed organic and sponsored lead generation strategies to increase brand awareness and generate new memberships. Our marketing strategy and services has positioned IAMC as the leading membership for executives in the industrial real estate sector. 

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Published in Portfolio
Hogue Insurance Agency is a family-owned insurance provider for individuals, families and small businesses in the City of Dallas. Our team of fully licensed insurance agents provides an unrivaled experience for customers seeking a wide range of coverage options including home, life, auto, renters, business, boating, and specialty insurance. At Hogue Insurance Agency, we’re dedicated to putting the relationship back into the modern insurance experience. Hogue Insurance Agency engaged Marketing Eye to refresh the brand and increase brand awareness. The update to the branding, website and collateral allowed Hogue to better connect with their target audience and increase clientele.

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Published in Portfolio

Referred by brethren company Entegra, Marketing Eye was able to provide FrameCo with a full suite of outsourced marketing services as FrameCo worked to redefine their new brand. From a 12-month marketing and communication strategy, website design, Search Engine Optimization (SEO), logo design, email campaigns, blogs, brochures, video direction, to social media and lead generation, Marketing Eye’s marketing specialists worked diligently to complete the entire rebrand meticulously. The FrameCo brand now embodies the fresh and modern look which represents the quality, dependability, and innovativeness of their construction services to customers and prospects.

With the implementation of a strategic marketing plan with Marketing Eye, FrameCo was better able to reach new audiences and communicate their services. Changes to the branding and positioning across all channels have empowered FrameCo to actively engage with new leads and convert them easier and more affluently.

FrameCo offers contractors and builders a new and improved method or process of construction through prefabrication. From their plant in the city of Cleveland, Ohio, FrameCo delivers cost-effective and innovative solutions for every step of the building process - economical design, engineering, fabrication, and installation.

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Published in Portfolio
Thursday, 30 August 2018 03:22

Fiscal Solutions - Finance

Fiscal Solutions' team works closely with family offices and their professional advisors to support and implement plans aligned with family goals so that our clients can spend their time where it matters most. From accounting and administrative services to financial consulting, Fiscal Solutions provides completely independent financial insight and support at the highest level. Marketing Eye created a very modern logo and brand collateral to help brand awareness and make the brand stand apart from other finance businesses in the sector.

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Published in Portfolio
Thursday, 30 August 2018 03:22

Elite Pour La Vie - Retail | Wedding

Founded in 2015, Elite Pour La Vie offers a shopping experience to none other in Atlanta. Their flawless showroom is an extension of all the exclusive red carpet designers that you have ‘dreamt’ about. Every detail has been considered in creating this utopia of style and sophistication. You now no longer have to fly all over the world to find the perfect gown for your formal occasion. Elite Pour La Vie is honored to present some of the most exclusive couture designers in the fashion industry. Their collections are as unique and diverse as the elite red carpet designers. They have the privilege of offering bridal gowns from the likes of: Zuhair Murad, Baracci, and Marchesa. Marketing Eye developed an adaptive marketing strategy for the entire business, we completed a complete brand refresh, event marketing, public relations, collateral, and invitations. Elite Pour La Vie's new elegant and luxurious branding has helped the business to position itself as one of the major competitors in the high end designer market.

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Published in Portfolio
Thursday, 30 August 2018 03:22

Disruptive Technology Tour - Technology

The Disruptive Technologies Tour is one the premiere tech events in the southeast. The DT Tour strives to bring disruptive innovators and industry leading  I.T. professionals together in an intimate, conversational environment. Gain insights that you simply can’t find anywhere else as tech leaders share only their successes, but also their failures and false starts.

Marketing Eye assisted The Disruptive Technologies Tour in establishing itself as a thought-leader in the tech industry. Starting with a new website and content strategy, Marketing Eye helped drive The DT Tour to a new level of awareness through hyper-targeted digital campaigns aimed at generating event signups including speakers, attendees, and sponsors. 

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Published in Portfolio
Thursday, 30 August 2018 03:20

Designer Home Comfort - Retail

Designer Home Comfort is the largest ergonomic contemporary leather furniture store in the Metro-Atlanta area specializing in beautifully ergonomic furniture that enhances the way you work, live, and play. Their superior knowledge in ergonomics, home office solutions, custom upholstery, and top-of-the-line leather sectional sofas, recliners, and chairs, makes Designer Home Comfort the preferred and most trusted furniture store and online retailer of functional high-end furniture.


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Published in Portfolio
Thursday, 30 August 2018 03:20

Decisionlink - Sales | Technology

DecisionLink ValueCloud® is the first enterprise-class value application for sales, marketing, and customer care. We enable sellers to be “smart about their accounts and specific about their value”. ValueCloud® automates the processes required for our customers to quantify, articulate and defend the competitively differentiated value of their solutions for each prospective buyer. In just a few minutes, ValueCloud® produces a variety of assets such as ROI detail, Challenger scripts, competitive differentiation, pitch decks, and more, articulating the seller’s specific, differentiated value for every deal and every customer. The result is what every business wants…bigger pipeline, a higher level of engagement, improved close rates, higher deal values, and reduced churn.

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Published in Portfolio
Thursday, 30 August 2018 03:20

CrossFire - Production

Marketing Eye was initially engaged by Crossfire to solely create a 12-month marketing and communications branding strategy. However, Crossfire was extremely impressed with Marketing Eye’s comprehensive marketing strategy that they decided to sign on to a 12-month marketing retainer. Marketing Eye Atlanta’s outsourced marketing team has so far implemented a logo refresh, brand playbook, brand style guide, and a brand new website design created by our talented in-house graphic designer.

Crossfire is a family owned New York City based AV production house that has been providing high-quality sound, lighting, and video production services for over 7 years to the Tri-State Area and beyond.

Crossfire was founded by CEO Kyle Malenfant. Kyle has over 17 years of professional experience in Audio Visual production services.  Inspired by his unique professional and educational background, which merges exceptional customer service and client relations with the highest standards of event production services, Kyle created Crossfire in 2011. In 2015, Crossfire acquired Pro AV Rentals and in February 2018, Music First Productions, they are both Brooklyn based companies offering similar products and services, these two acquisitions are part of a larger strategic growth plan.

Since its inception, Crossfire has provided customers with the highest quality of services available in sound reinforcement, lighting design, video production, equipment installation, and rental services.  Crossfire's client list includes many recognizable names such as the Associated Press, CBS, the United Nations, Facebook, ESPN, Governors Ball Music Festival, iHeart Media, and the TCS New York City Marathon, to name a few.

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Published in Portfolio
Thursday, 30 August 2018 03:19

Cloud & Wire - Technology | Cloud Solutions

Cloud & Wire provides customers with innovative and emerging solutions in enterprise collaboration(Phone, Fiber & Call Center), Global Data Center Solutions(Public, Private & Hybrid Cloud Solutions) and Process management from project concept to contract. The advice is free, the service is unmatched.

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Published in Portfolio
New York, New York... if only you didn't excite me so much! After 20 years or so traveling to New York often throughout the year, I am without a doubt the most excited person that has ever landed. I feel like a child in a candy store, except the store is seriously large and even if I stayed there a lifetime, I would never get to experience everything it has to offer.
Published in Marketing
Consulting firms these days are a dime a dozen and range from freelancers through to large multinationals.
Published in Marketing
Who would have thought 10 years ago that Atlanta would be named amongst the top technology hubs in the world? Certainly not me, and for good reason. While Georgia Tech is renowned for producing the best technology developers in the US, they don't often stay here. They head to Silicon Valley, Tel Aviv, New York or Rotterdam. Basically, they go where the money is and the innovation is just part of everyday life.
Published in Marketing
Friday, 17 August 2018 11:54

Entrepreneurship as a Woman

Entrepreneurship can be the toughest gig in the world - especially for a woman. There are many different issues that women face when making the courageous decision to be an entrepreneur.  Most of it, though, is about their mindset.

Published in Marketing
I was told (by someone I have the utmost respect for) to forget about developing Robotic Marketer. This is theworld's first robotic and AI-based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "but why should I?". I truly believe that I can do anything I set my mind to - and I'm right. 
Published in Entrepreneurship
An unusual, yet remarkable thing happened to me, yesterday. I saw someone through their eyes. I saw first-hand their vulnerability, insecurities, hopes and dreams - and their next move will define them more than they realize.
Published in Mellissah Smith
Marketing Eye puts an incredible amount of effort into delivering world-class marketing strategies to all of our clients. We invest heavily in research and development, and of course, developing the world's first Robotic Marketer. So it shouldn't come as a surprise when we are recognized for our accomplishments, right?
Published in Marketing
Friday, 03 August 2018 11:38

Entrepreneur Insomnia

Last night I slept for roughly two hours. I laid in bed for hours and hours tossing and turning, thinking about a whole heap of things.
Published in Entrepreneurship
Thursday, 02 August 2018 11:34

Be at the Forefront of Marketing Technology

I once had to hire a law firm. At the time I didn’t have a lot of money to throw around. After all, I was growing a business and every cent count

Published in Marketing