Marketing Eye

Thursday, 21 June 2018 10:35

Never give up trying

Nearing another birthday, I am reflecting on how my journey has evolved over time. It certainly has been interesting to say the least, and one that I would not change a single bit.
Published in Marketing
A callout to me personally via Twitter direct message has led to a position as a panellist on a two-hour television show on Friday nights on Sky Television, a Rupert Murdoch owned station. Sky TV is not dissimilar to Fox TV. The politically inspired television show is one of the best I have seen, with a substantial cross-section of panellists, all with a point of view that resonates with the audience.

Should you take up a new opportunity or not?

Published in Marketing
Thursday, 14 June 2018 09:49

The untethered soul of your business

Your brand is what someone thinks of your business. It encompasses every aspect of the brand experience, before, during and after an interaction. 

The soul of your business is so much more. It's living and breathing every single second inside every single person who works for you and determines the energy that people get when they interact with your business, and your people.
Published in Entrepreneurship
Tuesday, 12 June 2018 13:02

How to Swiftly Close B2B Sales

One of the most challenging parts of selling to B2B prospects is that while they are ready to learn more, they may not be quite prepared to pull the trigger and purchase your service. Usually, there are several stakeholders calling the shots, and they want to weigh all their options.

Published in Marketing
Monday, 11 June 2018 14:09

Top 5 Multitasking Methods

Being a business executive is not easy.
You have to be persistent. You wake up early and work long hours to meet those deadlines and accomplish your goals. Most of the time, self-care can become a foreign concept; one that is pushed to the bottom of your to-do list for the sake of efficiency.

While you could read a blog about how you NEED to take time to take better care of yourself - why not save time and do what you do best? Multitask.

Published in Marketing
Thursday, 07 June 2018 16:08

Issue 1

The Magazine

The Marketing Eye Magazine is every business’ connection into the world of marketing, offering them crucial information and advice into advertising, entrepreneurship, finance, travel, technology, and general lifestyle. This magazine is a necessary tool for small to medium-sized companies who are looking to grow, expand their marketing capabilities and are seeking success in all aspects of business.

Valuable Business Advice

Issue 1 of the Marketing Eye Magazine dives into a wide range of topics and articles, all of which are able to provide helpful insights to advancing your business and all around evolving your company for the better. Are you thinking of having a company event? If so, you can learn about the six best ways to plan your business events in an article or take a look into how one company has completely reinvented their approach to business to business relationships, and see how your company may do the same. This issue also looks into how change is not something to be afraid of, but rather something that can affect your business in a positive way, and one article gives advice exactly on how you can benefit your company through change.

Thoughtful Personal Guidance

Other than giving business advice, the Marketing Eye Magazine also provides its readers with personal advice on issues that they will surely face in the working world. Learn how to never stop believing in yourself through hard work and grit in order to find success, or you can read into the best ways to follow your own path, utilizing independence. You can even read about other people’s success stories, such as architect, Amnon Weber. Whatever you may be looking for, all the information provided will allow you to be a more successful individual, and enable you to grow and advance your business in the best possible way.

Published in Magazine
Does your company send out emails as a marketing tactic? Maybe your business sends out a monthly newsletter or a monthly sales promotion. If you don’t, you are missing a tremendous opportunity to nurture leads, build brand awareness and increase sales.

Published in Marketing
Wouldn’t it be nice to live in a world of endless PTO, stunning vacation destinations, and perfect work-life balance? Unfortunately for most small business or startups, this is the stuff of dreams. They are often more focused on “surviving” than “thriving”.

When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.

Published in Marketing