Items filtered by date: August 2017 - Marketing Eye Atlanta
Thursday, 28 September 2017 15:11

Stay Professional

Every business will have their share of unprofessional hirings, some worse than others. It’s only natural given the job market nowadays and the workforce. Young professionals, not just Millennials, truly don’t understand the value of their name and public representation. Although none of us are like Odell Beckham, recognized everywhere he goes. On the contrary, here are a few reasons why you should take every job seriously:
Published in Management
Wednesday, 20 September 2017 10:33

What You Need to Know About Marketing on LinkedIn

LinkedIn has about half a billion users worldwide and the chances that your next client are scrolling through their feed right now is likely. The largest B2B social platform in the world has came out with more feature updates in the first half of 2017 than the entirety of 2016.

The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)

Published in Social Media
Tuesday, 19 September 2017 11:39

Live With Passion: Remembering 1st LT Lee

There are times in one’s own life that stick out as defining moments that shape who we are, the same way a massive flood can change the Earth’s landscape by carving it into pieces and destroying what was once there.

On April 29th of this year, I received a call from an old Army friend of mine that no one was expecting. He called and told us that Weston Lee had been hit by an IED and passed away the night before.

Published in Culture
Friday, 15 September 2017 17:12

Guerrilla Marketing Is Very Much Alive

We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz. 
Published in Marketing
Thursday, 14 September 2017 17:00

Solutions Versus Services

How many times have you been called up or emailed about someone trying to sell you on their “services”? Well more times than not, this is turn off for many executives and decision makers. This is the case for a few reasons, so let’s take a look at why:
Published in Marketing
Wednesday, 13 September 2017 00:17

3 Ways Content Distribution Can Propel Your Brand

Content is King. But Distribution is Queen... And she wears the pants!
 
It can be extremely frustrating to put in the hours that it takes to create amazing content and never see any results. I can remember when I first started blogging more than 8 years ago and see 2 people actually read it. Typically, those two people were my parents... thanks mom!

But the reason why your blog isn't being read is summed up in three words: Distribution, Distribution, Distribution!

Published in Marketing
Tuesday, 12 September 2017 17:01

Training your Sales Team like the Army

Life in the Army isn’t for everyone. It’s tough, nasty, and brutal at times. The only thing that prepares you for the things you have to do in the military is the training you receive.

The training serves 3 purposes:

1.       Skills

2.       Team communication

3.       Adaptability

Published in Culture
Saturday, 02 September 2017 19:26

Why every marketing team needs a data scientist

Speaking to a Professor at one of America's largest Universities the other day in Atlanta, was an eye-sight into how slow many universities are moving in creating educational programs for marketers to have jobs in the future.

This particular University, isn't sitting by the side-line. In fact, they are leading the way and have added Data Science to the program, and are ensuring that each and every person who does a marketing degree has an opportunity to learn about data science and all that it encompasses.
Published in Marketing
Friday, 01 September 2017 09:16

The cut-throat world of marketing performance

Ultimately companies are looking for two things; increase their brand awareness and more sales. The role that marketing plays in this is pivotal, and as we move closer to understanding marketing analytics across the entire spectrum of marketing, we are realizing that marketing performance is not only getting more cut-throat, and precise, with amateur or lazy marketers being caught out - but it is also getting more 'real'.
Published in Marketing

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