Marketing Eye

Monday, 17 July 2017 09:17

Why Big Data and Atlanta go Together

There are a lot of countries that are investing in big data centers, including Ireland, UK, and the Netherlands. But it’s the US that has an incredibly fast-growing market for big data as due to its great infrastructure, connectivity, and low corporate tax rates. Most of the well-known data centers in the US are located in northern Virginia, New York, Silicon Valley, Dallas, Chicago and Los Angeles. However, Atlanta is jumping up in rank with its 13,000 tech companies.

Published in Management
Back in 2013, Lt. Gov. Casey Cagle helped launch “Invest Georgia” with the help of The General Assembly. This initiative was created to help early stage startups in Georgia, especially Atlanta, with anything that could be fixed through an influx of capital.

Published in Entrepreneurship
I love to read stories about interesting ways businesses stand out among the competition. But for Phoenix Crane Rentals here in Atlanta, GA, their Pink Crane is more than just a marketing gimmick. For Sally and Dick Phillips, the 40 ton Pink Terex Crane has raised over $130,000 for Breast Cancer Awareness since 2013.

Published in Culture
Still in its infant stage, influencer marketing has become a powerful tool for marketers who have adopted this strategy early on. But it’s not too late to get started now. You may just need a few reasons to get excited about this new craze, and here they are:

Published in Marketing
Wednesday, 05 July 2017 09:51

Social Media Management For Event Planning

Simply put, social media is powerful because it brings people together. It’s like a party that never ends. And its social media that has completely changed the way people come together in the “real world”. Arab Spring back in 2010 illustrated the power of this online forum by revolutionizing revolution. The ALS water bucket challenge in 2014 spread like wildfire, leading to over $115 million donation dollars. Even Haiti was bombarded with millions of donations after they were hit with a 7.0 magnitude earthquake due to the virality social media can create. These events are obviously extreme in nature, but they prove my point, that social media can be a powerful tool to bring people together.

Published in Social Media
For those interested in becoming a fashion designer, an Australian iconic cottage industry fashion designer has one pearl of wisdom that will change your life  - know your numbers.

Having grown up in a family dedicated to retail and design in the furniture industry, well-known fashion designer Sophie Moran at first thought she might want to become an interior designer and pursued this passion straight from school to College. 
Published in Marketing