Marketing Eye

Items filtered by date: September 2016

Thursday, 29 September 2016 20:09

Why Brave People Choose Risk For High Reward

There comes a point in every marketers career where they look at where they have been, and where they hope to go to next.
Published in Marketing
Wednesday, 21 September 2016 17:22

Are You Sick of Marketing?

More to the point, are you sick of doing your own marketing and not focusing on your business? In every business development meeting I have, I always ask “who’s doing your marketing now?” Often I hear that the founder is performing all if not most of the current marketing activities. Nine times out of ten they are trying to: run the business/grow the business, manage staff, manage payroll, come up with new product ideas, and more, all while doing what they can with marketing. It’s too much for a growing business.
Published in Marketing
Friday, 16 September 2016 02:05

5 Ways In Which To Outperform Your Competitor

We all know that a well oiled sales and marketing machine can take your business to a whole new level, and as long as it is continually done and improved upon, you will no doubt reap the rewards.
Published in Entrepreneurship
Over the years the psychology of color has been a controversial topic.  Marketers and scientists alike have formed connections between the colors and reactions the human subconscious has towards them. However, although there have been many studies to support certain aspects, there has also been a disconnect.  This disconnect between person to person has been attributed to experiences, personal preference, culture, and upbringing.  All of these aspects influence a person's opinion about certain colors and therefore make some studies unreliable from the get go.  However, although there is a noticeable disconnect, some marketers swear by colors and the persuasion they have over consumers.  According to a study done in 2006 in the journal Management Decision, people can make 62% to 90% of their snap decisions about products based on color alone.

Let’s delve into the wonderful world of colors, what do most psychologists say about colors and the power they have over branding?
Published in Marketing
Business is something that every entrepreneur has to work on every single day in order to achieve success.

Ranging from overall business strategy through to finance, human resources, technology, operations and the quality of your product or service.
Published in Entrepreneurship
Not just your average day. I started mine at 5 a.m. eagerly awaiting my flight time of 9 a.m. to Sydney, with so much anticipation and excitement, I literally couldn't contain myself. This past few weeks has been very exciting, adventurous and rewarding in so many ways - I can't begin to explain.
Take flight, and risk it all - if you truly want to be an entrepreneur

Like many business people, you have to get up early to take flights or make it to the office to meet a deadline. That is part of the parcel of being an entrepreneur. Some people prefer late nights, but I personally prefer and always have, going to the office or taking off on the next business adventure early in the morning.
Published in Entrepreneurship
Have you ever wondered what it is like getting to first base, ready for the second base but never quite making the home run you hoped for?

As a female entrepreneur, I have big goals, and my dreams are not only something I think about often, I have carefully strategized the execution of a plan to achieve each and every dream I have had for myself.
Why women entrepreneurs spend far too much time criticizing themselves
Published in Entrepreneurship
When you are looking forward to the next year like I am, you can't help but think what is it that is going to make the next 12 months of your life more extraordinary and memorable then the last.

With so many things going on in the world; political elections, earthquakes, terrorist attacks - it's quite easy to get caught up in what is going wrong with the world instead of what is going right.


For me, my glass nearly hitting the brim at the top, I am excited about the prospect of having a year that is full of surprises and wonderful, engaging conversations with people from all walks of life.
Published in Mellissah Smith