Wednesday, 31 August 2016 15:09
Best 15 Websites for Creative Marketers
It's not by accident that creative marketers are paid more money, are in greater demand and hold the key to a successful marketing campaign.
Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.
I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.
If you are looking for inspiration online, here is where I like to go:
1. Behance:
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.
Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.
I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.
If you are looking for inspiration online, here is where I like to go:
1. Behance:
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.
Published in
Marketing
Thursday, 25 August 2016 11:31
I Started From The Bottom Now We're Here : Drake
How many people can relate to "I started from the bottom and now I am here"? I certainly can. There are literally millions of people who can relate to the lyrics and inspiration that hip hop / pop artist Drake uses in his songs and his everyday sayings.
I spoke with a young lass that worked behind a bar the other day mentioning that I was going to the concert and she said, "Every woman wants to be with him, and every man wants to be like him."
I spoke with a young lass that worked behind a bar the other day mentioning that I was going to the concert and she said, "Every woman wants to be with him, and every man wants to be like him."
Published in
Marketing
Wednesday, 24 August 2016 11:56
The Cheeky Way To Say To Prospects That Direct Mail Still Gets Your Attention
Yesterday I spoke with Instagram and Snapchat king, Jeremy Jauncey, for a story in the Marketing Eye Magazine.
He talked about why pictures tell the story more so than any other format whether it is in one picture or through a video.
I couldn't agree more. Looking at a picture, it does tell a thousand words.
He talked about why pictures tell the story more so than any other format whether it is in one picture or through a video.
I couldn't agree more. Looking at a picture, it does tell a thousand words.
Published in
Marketing
Tuesday, 23 August 2016 08:14
No Sleep, But You Know What.... We're Winning And Sacrifices Have To Be Made
As an avid believer that your team should not be encouraged to work overtime, I am doing a few hard yards myself to keep our fast growing, dynamic and innovative business flourishing.
For the past few nights, I have a lot on my mind and everything has been working overdrive. Thank god, that for now, I don't have a personal life and I am on the go travelling doing the stuff that comes second nature to me.
For the past few nights, I have a lot on my mind and everything has been working overdrive. Thank god, that for now, I don't have a personal life and I am on the go travelling doing the stuff that comes second nature to me.
Published in
Entrepreneurship
Monday, 22 August 2016 10:01
What The New Marketing Team Looks Like: Young, Dynamic and Tattooed
With time up my sleeve, I've had a lot of thinking to do. Innovation is key to performance and success in the future, and if we are not innovating faster and more smarter than our competitors, we will fall to the way-side, and eventually will lose market share whether we like it or not.
Published in
Marketing
Friday, 19 August 2016 10:30
A Team That Reads Together, Learns Together : Culture
As I sit at my desk in the Marketing Eye Atlanta office, I am surrounded by books; A Novel of Zelda Fitzgerald, Steve Jobs by Walter Isaacson, Fun is Good by Mike Veeck, The Girl in Times Square by Paullina Simons, Zero to One by Peter Thiel, The Art of Startup Fundraising by Alejandro Cremades, Start-up Nation by Dan Senor and Saul Singer, Scaling Lean by Ash Maurya, #askgaryvee by Gary Vaynerchuk and Tom Osborne on Leadership.
Published in
Culture
Wednesday, 17 August 2016 08:58
Is Twitter Right For Your Businesses Lead Generation?
I am an avid lover of everything about Twitter. From time to time I become somewhat obsessed and with a combination of Ashleigh Cameron who is now 20 years old and has worked for Marketing Eye for the past 3 years, from junior through to social media curator - we have forged an organic growth rate of 80,000 plus followers.
Not trying to buy and build, these followers are real and with 97% authenticity, we have done a really good job.
Not trying to buy and build, these followers are real and with 97% authenticity, we have done a really good job.
Published in
Marketing
Monday, 15 August 2016 15:18
Why Marketing Eye Is Replacing Its Marketers With Robots
You've read it many times before "Robots will never replace humans". Incorrect. They will. They are. And you're job is on the line especially if you are in marketing, and work at Marketing Eye.
Clients are continually concerned with the length of time it takes a human marketer to do the work that they do. Mostly, they are being short-sighted, but equally so, they are right. Marketing Automation took over a few years back for a reason. It took away the time it would normally take a human being to nurture a lead all the way to a sale. All a human needed to do was write the content, but even that is not so necessary today - however, proof-reading is.
Clients are continually concerned with the length of time it takes a human marketer to do the work that they do. Mostly, they are being short-sighted, but equally so, they are right. Marketing Automation took over a few years back for a reason. It took away the time it would normally take a human being to nurture a lead all the way to a sale. All a human needed to do was write the content, but even that is not so necessary today - however, proof-reading is.
Published in
Marketing
Monday, 15 August 2016 08:53
3 Golden Rules For Marketing Towards Millennials
Go mobile
No, you’re not crazy, Millennials, in fact, are glued to their smartphones, I’m not joking there are facts to support it. According to a report done by Experian Millennials spend just about over 2 hours a day - 14.5 hours a week - on their smartphones. The report goes on to state that in fact, so much time is spent on their smartphones that it accounts for 41 percent of the total time that the American population spend using smartphones, despite Millennials only making up 29 percent of the US population.
But wait, it gets even crazier.
No, you’re not crazy, Millennials, in fact, are glued to their smartphones, I’m not joking there are facts to support it. According to a report done by Experian Millennials spend just about over 2 hours a day - 14.5 hours a week - on their smartphones. The report goes on to state that in fact, so much time is spent on their smartphones that it accounts for 41 percent of the total time that the American population spend using smartphones, despite Millennials only making up 29 percent of the US population.
But wait, it gets even crazier.
Published in
Marketing
Friday, 12 August 2016 08:58
How To Be the Lady Gaga Of Your Industry
One of the most important things we all strive for in the business world is standing out from the crowd. We want our audience to be able to differentiate us from the competition and, well, we want to be Lady Gaga. Let’s face it, we may not want to wear meat to corporate events but we want to be memorable and instantly recognizable. Lady Gaga has refined that skill to a tee. Here is what you can learn from her:
Published in
Marketing