Marketing Eye

Items filtered by date: July 2016

Friday, 29 July 2016 14:00

1st Results Page Or Bust On Google

So… you’ve put up a website and it’s beautiful. Everything moves smoothly, it has beautiful graphics, the message is tight, it’s mobile responsive, basically it’s perfect, but you have a big fat ZERO when it comes to traffic. Alright, maybe it’s not zero but with traffic so low it may as well be. Sadly, the internet doesn’t work like Field of Dreams, “if you build it, they will come,” there is so much more to it than that.
Published in Website Development
Social Media is crucial for supporting your business and for building brand awareness. While shares and retweets on social media are extremely important, it is also important to post original content from your company. We’re talking informative posts about your company on all social media platforms you participate in. It is important that social media users see that you have your own brand, ideas, and story to share. Here are our top 5 “tools of the trade” for posting original content:
Published in Marketing
Wednesday, 27 July 2016 13:29

7 Common Misconceptions About Social Media

It is no secret that social media is becoming predominantly popular today amongst marketers and businesses alike. However, if you’re a business that is still not on social media then you most likely have a misconception about social media.
Published in Marketing
Tuesday, 26 July 2016 09:25

Make Your LinkedIn More Sales Centric

Today LinkedIn has become an invaluable resource. Whether you are using it to prospect, to recruit, for marketing or for research, you need to make sure your profile reflects your main objective. LinkedIn is a powerful tool for making connections and finding business, so use it wisely.

It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
Published in Social Media
Monday, 25 July 2016 14:33

How Does Social Media Generate Leads?

Instagram is more than pictures, and facebook is more than a stalking tool. These two popular social media platforms are just a couple of content driven marketing tools that your business can use to generate leads. Think of it as an equation:

Content = Leads = $$ = Recommendations = $$$$

Seems simple enough, right?

Then how are so many businesses getting it wrong?
Published in Marketing
Friday, 22 July 2016 11:05

ESPN, You Did It Again

ESPN has developed quite a reputation, and depending on who you talk to, it could be one of two things. First, Bill Simmons of HBO does not have the kindest words for his former employer, to put it lightly. Second, the masses have long known ESPN for its comical commercials that feature star athletes and analysts alike. Recently, ESPN aired a commercial featuring David “Big Papi” Ortiz of the Boston Red Sox alongside two of his teammates. Without giving away too much, the commercial deals with his impending retirement at the culmination of this season. This isn’t the first time ESPN has used sports culture to push its name out there. These six commercials embody wit, humor, and much more along the way. Below are some short teasers for the commercials that have people rolling on the floor (literally) with laughter.
Published in Marketing
Thursday, 21 July 2016 13:34

The Not So Lost Art of Storytelling

Did you know you can get a degree in storytelling? Several universities offer a Master of Arts in Professional Communication with a Concentration in Storytelling. Storytelling is defined as the conveying of events in words, sounds and/or images, often by improvisation or embellishment. Culturally, humans have been using stories or narratives to preserve our history long before the written word even existed. These stories we used for entertainment, education, and instilling moral values, think of Aesops Fables.
Wednesday, 20 July 2016 08:58

Working In A Tech Incubator

Marketing Eye Atlanta is blessed to be located in the heart of Buckhead in the Atlanta Tech Village (ATV), or as some call it, The Village. With over 100 companies in the building, we are surrounded by great minds, innovative ideas and genuinely cool people.
Published in Culture
The pressure of growing your business is insurmountable with the number of areas that each business has to consider. 

As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve and invest in areas such as innovation and technology – but this is all not easily funded.

I came across a company recently that sparked my attention:Kabbage.

Published in Entrepreneurship
Monday, 18 July 2016 10:12

Travel- It's Good For Marketing

In the quiet city of Udaipur, India, there is a small restaurant that is highly rated on Trip Advisor...but by appearance alone it is not much of a restaurant. The small “cafe” is a home for a family- including kids and grandparents. There is one dining table right next to the kitchen. Upon entering the cafe it is easy to see the second floor landing where one can find the grandfather watching cartoons with the children or washing his face before bed.
Published in Marketing
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