It’s time to break your business out of the Stone Age! Without a proper marketing and communications strategy your business will not accomplish exponential growth. Think to yourself, is it okay to start a business without a business model/strategy? No.

So why are you still marketing without a marketing and communications strategy? It’s a waste of time and money and time is money so basically you just wasted a ton of money due to your lack of marketing efforts.

We are taught to do so many things in business; how to hire people, how to inspire teams, how to make money, how to get sales in the door, how to increase your profits. The list is endless, and somewhat exhausting. How, as an entrepreneur, can we get it all right?

I had a dream to see the world... and I did it. In fact, I am still doing it. 

I also had a dream to own my own marketing firm. Did that too. And still doing it.

We all have choices, and we all have dreams, but few of us actually live the life we dream of living. What holds us back, is ourselves and our own determination to fulfil our own dreams, and not that of others.

When considering opening a business, most people think about profits. However in today’s world, more and more business owners are considering what they can do to go green!

Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.

There are many challenges businesses face with growth, but at some stage in the cycle it becomes second nature to deal with these issues in a sound way.

Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most fulltime marketing managers navigating today’s competitive landscape.

This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.

Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.

First things first… I am not a designer, I am a marketer. However, I know a few things about landing pages from practice and reading, a ton.

Everyone has heard the idea of Keep It Simple Stupid. It is so important with our constant day to day distractions on the internet that we remember to always KISS (imagine eyebrows bouncing in a suggestive way). Having said that, one of the most important places to “dumb it down” is a landing page.

In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to the world and their cellular devices, how do you reach them? It seems that nothing can captivate their attention. Brands are panicking and the attention span of a millennial is shrinking. Is time running out? Maybe and maybe not.

How many times a day do you get an email and move it straight to trash before even opening it? We are all guilty of this action because we receive hundreds of “spam” emails everyday.

They are trying to captivate us with:

• Buy this
  
• Save this
  
• Sign up to be an exclusive member
  
• You don’t want to miss this

But none of this works....