Marketing Eye

Items filtered by date: March 2016

Wednesday, 30 March 2016 15:40

How to Stay Productive All Day Long

That is an almost impossible task, but this blog will equip you with some tips on how to be your most productive self throughout the day. Each individual is different. Some must have caffeine before opening their computer for the day while others are considered “morning people” and are most productive in the morning.

We must find what works for us,and I am here to share how I stay productive… most days.

Published in Entrepreneurship
Monday, 28 March 2016 09:32

Too Many Options=Bad UX

Hick’s Law points out that increasing the number of choices will increase the decision time logarithmically.


Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.


We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.
Published in Marketing
Friday, 25 March 2016 17:12

Managing Chaos

We all set goals, and strive to make the most of our time. You however, you exceed expectations. You are organized, you are punctual, a true hard worker and then your car shuts down. Your identity gets stolen during the peak of tax season, the plumbing in your home is depleting uncontrollably and your love life conveniently decides to crumble.

Oh how tempting it is to lay in bed in fetal position and compose symphonies of self-pity, but your boss just texted to inform you that your deadlines just got moved forward.
It’s easy to call this a series of unfortunate events, but in all reality, it’s just called life.

Chaos is inevitable but manageable nonetheless.

First step. Stop everything.
Published in Culture
Wednesday, 23 March 2016 16:30

The Madness of Marketing

The madness is in full swing.

Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back.

The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.

Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.

This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.
Published in Marketing
Monday, 21 March 2016 14:50

Why Everyone Should Fail

What ever you do don’t be afraid to fail!

Don’t be afraid to try something new, because you’re scared that you aren’t going to be good at it. As Nike says “Just Do It”! People fail all the time and when they do they only become stronger.  It is because of the mistakes we make we learn what and what not to do moving forward. It goes off the phrase “you don’t know what you don’t know and you wont know until you try” 

Fear and insecurities are the single biggest threats when becoming successful. Fear it’s self can significantly paralyze you and your business growth.
Published in Culture
Wednesday, 16 March 2016 14:43

Does Your Brand Stand Out From The Crowd?

Recently, everyone in the Atlanta office took a personality test. If you follow our blogs you can see that we have a very diverse group here in ATL! This helps keep us on our toes and gives us the unusual ability to see a problem from different angles for our clients. But enough about us, we know our personalities. What I want to know is - do you know the personality of your brand?
Published in Culture
Monday, 14 March 2016 14:40

Why Is SEO So Important?

Today our guest blogger is Tracy Moore, B2C marketing expert at Marketing Eye Dallas.

Search Engine Optimization, or SEO, is equivalent to being invited to eat lunch at the popular table. You hope you will get and keep a spot at the popular table, but there is a lot of work you must do to get and stay there.  It takes patience to move up to the pinnacle of popularity and some may claim they don't care to be there. But, not sitting at the popular is like living in anonymity and no business owner wants that.


Like being popular, being on the first page of search results on Google has its perks.  So how do you get to page one?
SEO
Published in Guest Blog
It seems so often that we focus on external perceptions of what we should or shouldn’t be doing. 

For me, 2016 is about, sharing what I know, giving all I got, and helping others achieve their goals. 

I’ve always felt that I’ve lived with abundance, even as a kid I had the sort of personality that led me to help, share, and try to look at the “bright side of life”. But this year I decided to step it up a notch, and actively consolidated my abundance philosophy across all aspects of my life and business in a tangible way.

Here’s how I’m doing it, and you can do it too:
Published in Culture
There are many important factors to consider when expanding a business. Growing a business isn't easy and I can't pretend to have too much experience in scaling up. I am still in the early stages of doing this with Marketing Eye, and there have been some challenges, but largely it's all about hard work, determination, and motivation to finish a job that you started.

Here is what you should know when expanding your business: 
Published in Entrepreneurship
Tuesday, 08 March 2016 15:43

What's Your Dominant Personality Trait?

The other day Marketing Eye as a team decided to take the Myers Briggs personality test. What an eye opening experience this was for all of us. We came across the conclusion is that our team is very diverse. Before taking the test some personality traits were obvious, but others were hidden talents that had not been discovered until completion of this test. Not only was the test great for gaining more insight into our co-workers personalities but it was valuable for personal reflection.
Published in Culture
Page 1 of 2