It's almost time to clock off for the year, and start a new one. Are you ready? In Chinese custom, they clean their houses and life so that they can start a new year fresh. In business, it's not too different. If you really want to make the most of the new year, finish off everything that hasn't been completed and clean your house and find a new way of doing business in 2017.
When we reward bad behavior a few things happen:
We run an international marketing firm, but so what? What does that actually mean? The last few days in the office before the end of the year are the best days in which to look back at the year you have just had and think about the year ahead. What are you going to do differently? How are you going to stand out from the crowd? What is going to keep you and your team motivated? What road blocks do you envisage coming up and how can you get around them before they become a problem? What changes are you making to your business?
Here are 3 reasons why you should not let this happen to your business:
Key things to look out for in 2017:
Before anything can be accomplished you need to understand the goals of the campaign. Start by asking yourself a series of questions.
Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.
But what I do know is that all of a sudden, we have forgotten something that is really, really important - and that is people are human and the human connection will never die.
Over the course of a year, Marketing Eye writes about 100 to 200 marketing strategies. They are integrated in approach, and incorporate the use of technology, data science, creative, and human elements. I recently was given a marketing strategy from another company that had done some work for a new client, and I literally threw it in the bin. It could be a strategy for any company, and all it did was talk about the technologies that the company needed to "buy" to achieve their goals.