Marketing Eye

Watching from afar, but being in the thick of it all at the same time, the US election has taken a toll on our perception of what is going on, and what we need to do moving forward.
Published in Management
Thursday, 22 December 2016 12:35

How to create an energetic office culture

What is there to not love about America? I am blessed with a life of travelling backwards and forwards from Australia to Atlanta, meeting amazing people and having a team of individuals in my office that are very talented and uber cool.
Published in Marketing

It's almost time to clock off for the year, and start a new one. Are you ready? In Chinese custom, they clean their houses and life so that they can start a new year fresh. In business, it's not too different. If you really want to make the most of the new year, finish off everything that hasn't been completed and clean your house and find a new way of doing business in 2017.

Published in Entrepreneurship
In life as a normal rule, I do not reward bad behavior and have spent a lifetime being disappointed by people because of it. But the truth of the matter is that sometimes, you have to, and as painful as it is, choose not to be the one to set the example. You have to make a choice to let something make you or others miserable or to move on gracefully.

When we reward bad behavior a few things happen:
Published in Management
Sitting in the Atlanta office, with the weather outside mild compared to other years, I am looking at the view with a new perspective.

We run an international marketing firm, but so what? What does that actually mean? The last few days in the office before the end of the year are the best days in which to look back at the year you have just had and think about the year ahead. What are you going to do differently? How are you going to stand out from the crowd? What is going to keep you and your team motivated? What road blocks do you envisage coming up and how can you get around them before they become a problem? What changes are you making to your business?
Published in Marketing
Friday, 16 December 2016 09:48

Unlocking The Creative Mind

Have you ever felt like you are caught simply doing what is trendy or routine? Once success is trending in an area, everyone flocks to it. It might be time to separate from the pack and find your creative side, especially when it comes to marketing. Here are a couple ways to ignite the imaginative side of your brain:

Published in Marketing
Wednesday, 14 December 2016 13:22

Everyone Thinks They Are A Marketer

Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he is the expert. However, in many businesses - especially small ones, everyone offers up their ideas freely on what marketing should be doing.

Here are 3 reasons why you should not let this happen to your business:

Published in Marketing
Tuesday, 13 December 2016 16:52

What You Need to Know About Snapchat Marketing

How much do you really know about Snapchat in the business world? In the realm of marketing, Snapchat is getting severely overlooked by some companies. This is because many of them do not understand how to use Snapchat or how beneficial it can be for their company.   

Published in Social Media
Monday, 12 December 2016 13:36

What To Expect In 2017

With a dynamic presidential election and various shifts in major advertising platforms, 2016 has been a year full of drastic change in the marketing world. As media advertising spend is down and declining compared to previous years, we can only suspect that 2017 will bring just as many, if not more, changes.

Key things to look out for in 2017:
Published in Marketing
Step 1: Develop a Brief

Before anything can be accomplished you need to understand the goals of the campaign. Start by asking yourself a series of questions.
Published in Marketing
Wednesday, 07 December 2016 17:05

Not Your Grandpa's Marketing

Still unsure of how effective your marketing efforts are?

Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.
Published in Marketing
Technology has revolutionized marketing and where it is heading in the next few months, let alone years, no-one knows.

But what I do know is that all of a sudden, we have forgotten something that is really, really important - and that is people are human and the human connection will never die.

Over the course of a year, Marketing Eye writes about 100 to 200 marketing strategies. They are integrated in approach, and incorporate the use of technology, data science, creative, and human elements. I recently was given a marketing strategy from another company that had done some work for a new client, and I literally threw it in the bin. It could be a strategy for any company, and all it did was talk about the technologies that the company needed to "buy" to achieve their goals.
Published in Marketing
Tuesday, 06 December 2016 13:27

Trends in Social Media Marketing for 2017

Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.

Published in Social Media
I can't believe how many mistakes I make every single day. Sometimes, I think to myself.... "I must be stupid." Then I realize that there are always reasons as to why we make mistakes and as long as we learn from it - then that is all that counts.
Published in Culture