Marketing Eye

Marketing Eye magazine is now complete and will soon hit stands and be available online. It took almost six months to get it publishing ready and was a long hard process, but after losing a bit more hair, it was well worth the hard work.

In creating this issue, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
Published in Marketing
Monday, 30 March 2015 00:00

How to market sustainability products

The marketer is treating eco brands as ‘brand extensions’ the way Coke treats it’s Zero and Diet products.

But eco, green or ethical products should be treated differently. Coke’s eco plastic bottles still contain a beverage with a long list of health impacts – and people looking for healthy, sustainable alternatives will never have a bottled soft drink.
Published in Marketing
We are currently looking for a driven individual to fill an inside sales position in our Atlanta office. This means having an entrepreneurial spirit and a go-getter attitude along with strong communication skills and professionalism.

We need someone who has the passion to make a positive difference in a business and believes in our model of changing the way SMBs do marketing.
Published in Marketing
Tuesday, 24 March 2015 00:00

Does sex still sell?

In an age in which sexuality is no longer taboo or even mysterious, should companies still be using sex to sell their wares?

The answer is yes, but with a major caveat: make it appropriate and relevant to the audience.
Published in Marketing
Although I am very young, that in no way represents limited capabilities. Sure, with age comes responsibility, experience and wisdom, but for me drive and ambition are inherent. And this is true of many other millennials I know.

I am not saying that Gen Y make better employees or leaders, all I’m saying is that they should not be disregarded when their date of birth is revealed. It is cliché to say ‘age is just a number’ but in many cases, this stands true.
Published in Culture
Invention may be the mother of all necessity, but when it comes time reinvention is just as important. 

This blog is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
Published in Marketing
Monday, 16 March 2015 00:00

The power of color to build your brand

I am fascinated with color: the history behind it, the emotions it evokes and its simple beauty.

Since entering the marketing industry, I now have an appreciation of how color influences brand identity.

Published in Marketing
Like many companies, Marketing Eye is about to embark on a PR campaign to communicate to the wider audience our expansion plans for the US market. 

With new recruit, Marketing Manager Chanta Waller, having taken up the post in our Atlanta office, we have spent a few minutes brainstorming our media release.

Is it newsworthy enough? Who should it go to? What variations should we do? What are our expected outcomes?
Published in Marketing
Monday, 09 March 2015 00:00

The 5 steps to a positive mindset

Worked across the personal development (PD) space on a range of different industry magazines as I have for some years, I will admit to being a little bit cynical about the hype created by some of its spruikers.

I have a particularly harsh view of the ‘earn a million-dollars-in-a-minute’ personal development coaches who are all bombast and no substance, so when I come across people who offer true value in the PD space I am inclined to listen to them.
Published in Marketing
Apple is the world’s most valuable brand. The company has set new benchmarks in brand recognition consumer engagement is one business by which all others should be measured.

The principles that formed the foundation of Apple’s success can apply to any business, no matter the size. Read more to learn how you can take your business to the next level.

Published in Guest Blog
You’ve developed a marketing strategy and invested the money and effort to implement it, but how can you tell if the strategy has been successful in achieving your objectives?

Analytics will help.
Published in Marketing
Monday, 02 March 2015 00:00

How to make your content go viral

Well-written, industry-specific short articles can position a business as a thought leader and increase credibility among consumers.

With the right kind of content marketing, the creation of business related articles may go viral enticing a bigger audience to your product or service than you ever thought possible.
Published in Marketing