Marketing Eye

Saturday, 28 February 2015 00:00

Why job interviews are a two-way street

It's Saturday and as reluctant as Brandon Reviere and myself are to be working away in the office, we both have decided that this is what we needed to do to find the next 'Marketing Eye'.

Brandon is our incredibly talented Art Director in Atlanta and is instrumental in deciding who the two new team members in the Atlanta office are going to be.

We have done a few interviews over the past day, and there are a few things that we both would love to share.

Interviews are a two-way street

If you have taken the time to come to a job interview, be prepared. As much as you want to learn about us, we want to learn about you. "By the questions you ask, you learn more about the company and yourself than about the interviewee," says Brandon Reviere. "You find out what you want in that person and how your company presents itself."
Published in Culture
Friday, 27 February 2015 00:00

Why I am excited about being back in Atlanta

I flew from Australia with one of my closest friends Samantha. We have done this trip many times, but have flown singularly for the past year or so. The trip was awesome as we were able to catch up properly, watch some 'girly' television downloaded on my ipad and have a few giggles. It's what girls do when they get together.
Published in Marketing
Tuesday, 24 February 2015 00:00

Why your health is important to your success

Give me all the money in the world and I would return it, stupidly some may say, for a life filled with happiness and health.

I make that gesture in the belief that if you hold the gifts of health and happiness close to your heart, the money will follow.
Published in Culture
The sharks' prey was emitting a nervousness thought impossible before they showed themselves. Beads of sweat popping and streaking. Hands raised to wipe their brow.  Vocal chords faltering. Knees buckling under pressure. That's when the sharks go in for the kill.

That’s the basic principle of a number of business-based television shows, Dragon's DenShark Tank and Next Den Gen. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
Published in Marketing
Saturday, 21 February 2015 00:00

What Jennifer Lopez can teach us all

I like a good a biography, but to be honest, I wasn't expecting too much from "True Love" by Jennifer Lopez as she isn't exactly my favorite singer/actress/entertainer. 

I don't dislike her, but I feel that she is a bit too stereotypical "famous" for my liking and it has taken away from the talents that she has.

Like all good stories, Jennifer's is a rags to riches tale. In fact, she grew up in the Bronx and now is as far from the Bronx as any one person could be.

I bought her book because it was sitting on the shelf and I had all the other books that I could possibly want to purchase at the airport newsagency already on my shelf. 

I picked it up reluctantly, but was pleasantly surprised as I flicked through page after page. 

What I learned:
Published in Marketing
It's no secret that Marketing Eye is on an aggressive growth path. During the past 2 years, there has been a surgence in companies realizing that they need an outsourced marketing department to take their businesses to the next level.

Our positioning in the market, and evidence of high quality work and client successes, has kept us in good stead.
Published in Management
Tuesday, 17 February 2015 00:00

How to develop the story of your brand

Life is about telling a story. It is about story creation. It is about living like there is no tomorrow. Even when life slows down, when children take a chunk of your patience and when time seems limited, life is there to be loved. Love your children, your family, your friends, work and colleagues and tell stories of how each and every one brings out the best in you.

Your life is your brand. Your business is your brand. And you can direct it in in any way you see fit to deliver your personal message.
Published in Marketing
At Marketing Eye, we appreciate and learn from the world around us, particulatly the marketibg world. We are inspired by creative campaigns in our environment by our fellow marketers.

Here are some of the Marketing Eye Melbourne office’s favourite recent marketing campaigns.

Published in Marketing
Max Gross started an internship with Marketing Eye in January this year. 

During this time he has worked on a number of things; marketing strategies, market research, social media content calendars, Pinterest and he even designed his own vision board.

He is incredibly enthusiastic and always willing to put up his hand for any task that may need to be done.

Last week a Marketing Manager asked for his assistance in helping a client increase their connections on LinkedIn with people that they could potentially do business with.

The results blew my mind...
Published in Marketing
Atlanta Inside Sales Executive Tayler Bridger is a complete rockstar.

Month one of her newly appointed inside sales position in the Marketing Eye Melbourne, Australia office, she has achieved a huge milestone; $128,000 worth of sales. I am thrilled. For years I have been letting sales fall to the wayside because we were not able to get back to all of the leads that came through our website. There simply were not enough hours in the day. But that changed.
Published in Marketing
Tuesday, 10 February 2015 00:00

5 ways to find your originality

I read an article recently about journalism and the fact it has an originality problem not a plagiarism problem. Author Kelly McBride says, “These days, we must see always what others have written before we begin – and there’s so much that’s been written about any given topic because writing now is mostly the continuation of a conversation already in play.”

Those who are truly original start the conversation, but are their conversations are left, or is there a way to utliise what has gone before and make it your own?
Published in Marketing
Creating a blog can be difficult, but building a strong social media following for your blog is even more challenging. Here are some tips. 

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
Published in Marketing
This week, we did something we never do. We stopped. 

If you ever ask a former employee about what it is like to work for Marketing Eye, they always say that there is never a moment to spare. There is always something to do. 

The nature of our business is marketing. As such, we deliver marketing strategy and campaigns for the clients we work with. If we are not executing marketing strategies, we are increasing followers for clients on social media, researching their competitors, educating ourselves on the latest marketing techniques and in general spending time surfing the internet.
Published in Marketing
Tuesday, 03 February 2015 00:00

What's that sound? It's the sound of success!

When I play guitar player, I am the first to admit an average sound comes out. Sometimes I think I should have played the piano. I have an ear for piano, I can pick up any melody and gently press the keys until music miraculously fills the air. With the guitar on the other hand, I can play with sheet music in front of me. I can learn to play songs, but I can’t play by ear.

I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
Published in Marketing
Monday, 02 February 2015 00:00

The secret to keeping your clients loyal

Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”

This quote came across my desk recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational and business magazines together.
Published in Marketing