I remember finding this infographic, back in 2009, during my inter-web travels. It stated that if I were to print The Internet out on paper, it would take 57,000 years to read, 24 hours a day, 7 days a week. At a rate of 10 minutes of reading per night, I would require 8,219,088 years.
So what should you do? Do you start early because they have, or do you wait until it is closer to Christmas?
I have put together a reatil marketing "TO DO" list to help you decide what actions to take.
1. Connect with customers earlyIn today’s marketing world, there are so many ways to connect with your customers, and when it comes to marketing at Christmas time, the earlier, the better. Especially when it comes to those big ticket items that require some research.
Start sending incentives and loyalty packages out in October, to lure customers to your store over your competitors. Make sure your customers know all about the latest products, and give them reason to purchase early to ensure that they don’t miss out.
What keeps you in the game is the ability to constantly change and perhaps, rev it up a bit.
In the past 3 years, we have been focused on change, innovation and revving it up like no tomorrow. Be careful what you wish for because we have also had to put the brakes on a few times and that has had some very interesting outcomes.
So when we start to look for an internship, we begin to look for what matches our major. What are we looking to learn? Where are we looking to take our future? What do we want to get out of this internship but most of all IS IT WORTH IT? This is where cost benefit analysis comes in.
I totally agree with this. When I first started Marketing Eye, I built it from a perspective that there was no global player in SMB marketing. While this makes perfect sense, it didn't reach the pit of what I really wanted to achieve as a business person, or a leader for that matter. I also had not thought it through.
"I was doing something from a very real, a very honest place, so I think that's why I was able to build an audience," said Gwyneth Paltrow to Fast Company in a recent interview posted on Facebook.
I am literally jumping out of my boots and my team is going crazy with ideas, innovation and creativity with absolutely no sense of boundaries - and I love it!