Working for Marketing Eye, a dual Australian-American company, I am spoiled with the resources that both cultures offer in a creative marketing setting, and I’ve had the privilege to work with some outstanding marketers.
By now, the majority of the Western world has seen that video of Anna Wintour being doused in a bucket of iced water. But this was not the handiwork of an anti-fur campaigner.
Wintour’s water attack is part of the viral campaign that netted a charity over $50 million.
With our business growing exponentially, recently, we relocated to a bigger Melbourne office to accommodate for this expansion. Again, the question arose – should we hire an Inside Sales Executive?
Through her controversial blog ‘Why married women are more successful’, Mellissah ignited a huge online debate that could not be contained. The post went viral, receiving 54,256 views in less than 24 hours (over 72,000 to date) and Mellissah was bombarded with virtual high-fives and business opportunities that grew from her simple 400 word piece.
With only a camera, chicken suit and an office back room, Burger King engineered one of the most successful viral marketing campaigns at that time.
In 2004, the fast food giant launched ‘Subservient Chicken’; an actor in a chicken suit that would perform “any” task dictated by the customers via a web cam. The Subservient Chicken did picked his nose, did cartwheels, and shook its booty as millions of Burger King fans eagerly watched on. It wasn’t exactly highbrow marketing material, but it did the job; the Burger King website clocked over 1 billion hits.
Successful marketers are always prepared for battle.
Graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch. Tenacious graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image. It’s more than an art form; it’s a powerful explanatory tool.
If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.
They are the elements of a multi-leveled marketing campaign by PETA that went viral.
The negatives, well, there are a few but one of them has never been that I didn't want to get out of bed and turn up to work. Instead, I wake up early and make my way to the office as fast and efficiently as possible.
What I find challenging is the same things most small to medium-sized business owners find; people management, enough hours in the day to do all the things that you want to do and find the right talent. The latter being the single biggest issue I think most agencies find today.