Entrepreneurs, managing directors, CEO's, Presidents, CMO's, marketing managers and digital marketing directors are all thinking about how their 2015 marketing strategies are going to be executed - after all it's that time of year.
While most B2B organizations have been fine tuning their marketing strategies for months, other's are only now just scrambling to put one together. At Marketing Eye, December and January is our highest inquiry month predominantly due to so many companies waiting until the last minute to develop their marketing strategies.
It's crazy because by leaving it to the last minute, you are already starting behind the 8-ball and giving your more organized competitors a head start.
Here are some things that you should be thinking about:
GP Graders is one such client. Their commitment to technology innovation and customer service has just seen the company win the Australian Export Awards.
After Thanksgiving, a holiday in which life is celebrated, it seems life is once again commoditised, the thanks is forgotten and the giving expected not earned.