Marketing Eye

Facebook CEO Mark Zuckerberg recently held a live-steamed Q&A from the company’s Menlo Park Headquarters.

The idea was to answer questions about Facebook's current direction. There were the usual questions, but the one question that was on many marketers’ minds was: what happened to the organic reach on my Facebook Page?
Published in Marketing
I am not one to divulge personal information. The most that anyone outside of friends and family really know about me is that I studied film and wanted to direct a movie; I get lost in music (everything but both kinds); I am a football fan and worked for a professional football club for approximately 12 years as a trainer; and I don’t drink coffee.  Some believe that non-coffee drinkers are untrustworthy, but I say that is a load of bitter tasting mud. 

Not being much of a conversationalist that is the best I can give most people. But as someone who has just become a regular blogger, I feel I must dig deeper.  

So, as my smiling face now adorns these blog posts, here goes. 
Published in Culture
So you’ve founded a startup. You’ve been putting in the 80 hour weeks, working every moment you’re awake, sleeping in the office sometimes. And it seems like it’s paying off! Numbers are going up, and you’re getting some media buzz. But then—everything stops. Traffic drops off, registrations are down. You’re still trying to secure that next round of funding, and a drop in numbers right now could be fatal. It’s now or never. 

Okay, you can breath now. That was just a thought exercise. But it’s an important topic, and one any founder or aspiring founder should have a plan for. Just how do you kickstart your startup’s growth to get you to that next round? We’ve assembled five tools to help you get your startup off life support and into major growth mode. Read on. 
Published in Marketing
Wednesday, 19 November 2014 00:00

How great designs improve your bottom line

vast blog
is one of the most important facets of any marketing campaign. Although it isn’t something we think too much about when we are looking at an ad, logo or a brochure, the fact is if the design isn’t attractive we just won’t read the paraphernalia.

Earlier this year Business Insider ran a piece on The 15 Worst Corporate Logo Fails. Topping the list was the London 2012 logo, which some mistook for a Nazi logo and others for Lisa Simpson being a very naughty girl. 
Published in Marketing
Tuesday, 18 November 2014 00:00

How to 'In-sight-pool' followers on Twitter

Devon Wijesinghe is the energetic CEO of audience cultivation and conversion platform, Insightpool, an invaluable tool for large scale marketing campaigns. The company derives from the need for businesses to cultivate leads through social media engagement, and to maximize the investment of time, resources and money on existing social media engagement strategies.
Published in Marketing
Brand communication via smartphones is not a new concept, however marketing agencies and other savvy businesses are now making better use of the tool.

A report by eMarketer found that mobile budgets have increased more than 735% between 2011 and 2014 and spending is expected to accelerate.
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curator blog
Content is king. In the magazine world,  which is vastly different to that of marketing, content drives advertising, audience and sales. Come to think of it, perhaps there isn’t much difference between the two.

What makes a magazine successful is a good mix of editorial and feature articles written from within the editorial department and outsourced articles written by experts within particular fields. As a business editor, I would ask contributors to supply specific topics on property, investments, risk management and marketing. In-house editorial combined with carefully curated content, creates a magazine that encompasses the most important aspects of readability: information and entertainment.
Published in Marketing
As part of my new time management ritual, I am cutting back on my time surfing the net, checking for updates on social media and reading blogs.

When you run a business such as mine, it's hard to find time to do everything that you want to do, at the level you would like to do it at. So, I spent some time this morning reading over 50 marketing blogs and was amazed at the varying levels of quality content.
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marketing colaboration blog
Marketing Eye's  Melissa Sharp attended
Media Social recently, a Sydney-based event which brings together some of the country’s best and brightest marketing managers to share their views and experiences.

Melissa gave me a run down of the event and the presentations she found most inspiring.
Published in Marketing
puzzle blog-2
Curating a team of would-be champions in the workplace is like trying to put together a 1000-piece miniature puzzle; it is difficult, takes time and is a challenge you can’t turn away from until it’s complete. The workplace puzzle, however, is never complete. When one vital piece is lost, another takes its place … and it’s never the same fit. 

Different personalities in the workplace is an advantage, but managing a range of psyches, emotions and needs provides serious challenges. 
Published in Culture
Monday, 10 November 2014 00:00

Is sustainable marketing the future?

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It’s crunch time. No longer can marketing teams and their agencies disregard their organisational sustainability policies.  Any why do I think that?  Because we’ve had a few clangers lately.  

Remember the Telstra iPhone 6 ad, where the man opens the packaging and throws it away so that a crab becomes stuck in it?  It's a terrible example of environmental responsibility and reinforces our overt consumerism.
Published in Marketing
Wednesday, 05 November 2014 00:00

5 ways to rebuild trust in your brand and image

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Who we are or what we perceive ourselves to be sometimes does not align with the perception that others have of us. This is true of brand, business and personal image. Take a look at the rigour with which certain ethnic groups have been scrutinized this year. Due to circumstances beyond their control, they have been vilified, put upon and generally admonished just for being who they are.

For moderate Muslims, Islamic State is causing an identity catastrophe. They are in crisis management and it seems, at this point, there is no way back.

Published in Marketing
Tuesday, 04 November 2014 00:00

A back to basics approach to perfection

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As a sports lover, I am inspired by the stories of past and present champions: Muhammad Ali, Pelé, Rod Laver, Steffi Graf and Stephanie Rice to name a few. I am inspired by their motivations, their will to succeed and the die-hard sacrifices they make. In some instances I want to emulate them, in others I just want to interview them to discover more because there is so much that isn’t being told that goes on behind the scenes.

I have, in fact interviewed several sporting champions across the fields of athletics, tennis, swimming and various football codes and while I am not about to drop names, I will say that there are certain traits they have in common that determine their success.

Published in Culture
Monday, 03 November 2014 00:00

5 reasons retailers should adopt remarketing

Some ads following you around like a lost dog. They are targeted directly at you, enticing you to click and buy.

I am often followed by ads: enticements from retailers with online presence that I have vistited in the past. They seem to know that I want new headphones. They understand my desire to stay clear of shopping centres and shop only online. They whisper sweet nothings in my ear until I relent or click off for fear of spending money.

Published in Marketing