Can't remember? Don't worry, you're not alone. Deloitte’s multigenerational State of the Media Democracy survey polled more than 2000 consumers and found that more than 80 per cent of American consumers are multi-tasking while watching TV. This includes texting, streaming video, social networking and web browsing. And yes, live-tweeting a TV show or movie counts as well.
On top of that, 26 per cent of consumers own a laptop, smartphone and tablet, making them digital omnivores. Tablet ownership alone has jumped by 177 per cent in the past year.
The past few years has seen us as marketeers witness the tip of a technological iceberg.
In a world where the word ‘Facebook’ is now as internationally recognised as the ‘Coca-Cola’ and ‘OK’ of yesteryear, we can conclude that social media and with it, social media campaigns, are the order of the day. Businesses won’t maximise business without an effective social media presence - it is essential to play in today’s extremely competitive business environment and create long-lasting communications to build brand image and trust.
The United Nations was onto something when they declared March 20, as the first International Day of Happiness. Aimed at encouraging countries to "better capture the importance of the pursuit of happiness and well-being in development with a view to guiding their public policies", #happyday has certainly struck a chord.
Our in-house social media expert tweeted feverishly in both Australia and US on consecutive days about #happyday with great results. People from around the globe retweeted, shared and commented. People simply want to be happy.
I asked a few people in our office what makes them happy.
It’s been five days of the best Miami has to offer coupled by discussing entrepreneurial topics, life and success (or in some cases, lack of) with some very versatile, uninhibited entrepreneurs who all seem content to share stories and experiences while enriching each other’s lives through old-fashion mateship.
There are ways to improve your chances of landing that dream job - and it's not as hard as you think.
Being an engaged employee means that you know a thing or two about the business. You have definitely learnt the art of listening to those at the top of the pyramid and those who are just starting in the mail room. You read every memo from management and you participate at every level in the organization without complaining that "there are too many internal memos" or that "the social club puts on crap events". You listen, learn and comprehend the value of engaging people around you and having them remember who you are.
Contrary to popular psyche testing on how to be the best employee in the office, a little bit of competition is healthy. If you are looking to spearhead your career and take that top job or a dream job in the Executive team, then you need to have a competitive spirit to be the best. That doesn't mean stomping on the person beside you to "win" nor does it mean that you need to spruik your successes from the rooftop. What it does mean is that you need to set benchmarks for yourself and your team, and ensure that you are reaching it and you have the drive and competitiveness inside that won't stop until you reach the goal you have put in front of you. Some people fear competition and some misuse it. The trick is to compete with yourself and the benchmarks that have been set before you.
40 isn't old anymore - not like what I thought when my very own parents arrived at the same age. My mother had five children by the time she was 31 years old and by the time she was 40, she felt like she had done it all. It was time for retirement.
As we pleasantly greet each other, we walked up to the counter to order coffees. He had just read my blog, so he was half laughing when he ordered his coffee and quickly asked what it said about him.
It seems that this marketing blog is getting more mileage than I.
As he ordered, I noticed that he put his phone to a technology gadget and immediately I asked what he was doing. He was in fact paying for the coffees with his Starbucks app.
I am sure that I have heard about this before and since forgotten since I am not a huge fan of Starbucks coffee although I do love their concept and all of their marketing. I was completely amazed that one can just pay for their coffee with an app that you top up whenever you need to. How easy is that. Gosh, perhaps Marketing Eye needs an app like that. I am totally in awe of the marketing genius behind this app - easy, convenient and what I call a "no brainer".
As we sat down and started to chat, he asked all the questions, like the good sales person he is. Then he started to tell me about a tax effective option, which I wasn't quite in the market for, but nevertheless I listened.
The year has begun and is going too fast for my personal liking. Having reviewed the figures for the financial year from July 1, 2012, I am impressed that our sales are up 40% and even more pleased that I haven't been in the office for more than 4 months of that time which means only one thing - that the team at Marketing Eye rock! Seriously. Great work.
But on another note, the year is speeding along and I feel as though I need to stop and take a deep breath and make sure that everything is in order to continue down this path of high growth.
Does anyone else feel the same?