Marketing Eye

Items filtered by date: February 2013

Tuesday, 26 February 2013 16:59

How to nail a marketing internship

Interning at Marketing Eye is no easy task, but is often rewarding and highly valuable in the competitive job market - many of our superstar marketing and graphic design interns have ended up securing paid work for us.

While we've heard horror stories of other agencies taking advantage of their interns by making them fetch coffees or run personal errands, Marketing Eye invests time in our interns and arms them with requisite knowledge that will help them stand out of the crowd. 

Want to nail your own marketing internship, or feeling nervous about starting a new one? Check out our pointers below. 
Published in Management
Phew! Exhausted. Seriously. Whoever said that expansion was a walk in the park needs their head read.

While the first week was the most exciting time of the year to date, the second week was riddled with sleep deprevation, home-sickness and a case of missing the basic home comforts that I have come to enjoy.

On top of that, I realized that although getting new clients was relatively easy (for today) it is twice as hard to get everything else organized around that from an administrative point of view when you don't have your entire administration team at your disposal.

And... the time difference means that instead of 12 hours a day at work it was now 16 hours a day with little time to spare and if I was really lucky, I would get Sunday off, but probably not, because there is so much to do.
Sunday, 17 February 2013 19:12

Marketing Executive Wanted In Atlanta

Marketing Executive
Atlanta based

Marketing Eye is an innovative marketing consultancy firm that has offices in Australia and has recently launched in the US. We are looking for an energetic and career-orientated Marketing Executive who shares the vision to bring the best marketing advice and solutions to small businesses in the US.
Published in Marketing
Saturday, 16 February 2013 22:21

Why Not?

Walking in Brisbane's West End this morning, I walked past this street sign. 

I stopped and looked at it for a few minutes.

Why not?
Published in Mellissah Smith
"Sounds unbelievable. My Melbourne dancing queen becomes a global business tycoon. I always believed in you. You are a female version of myself when I was your age. Only you have more balls. You are a real entrepreneurial woman and I was too long a successful manager with golden gloves. I admire people like you. I started my own businesses far too late. I am proud to be your friend."

I woke up at 5am this morning to this message on Whatsapp.
Wednesday, 13 February 2013 15:54

Who's falling in love?

Valentine's Day

When I think of Valentine's Day, I think of rose petals and champagne, caviar and strawberries. Soft music playing in the background and a handsome, romantic man laying beside me looking up at the stars.

It's a dream, one that I would never want to wake up from.

Happy Valentine's Day to all. I hope your Valentine makes your day memorable.

Published in Mellissah Smith
That age old battle - the ego vs the heart - is more relevant now than ever to us marketeers and anyone directly involved in business development. It dictates how you speak to the people you need to be speaking to; how you capture their attention and it applies to every communication you put out there – online, direct mail, posters, brochures, social media.

The thing is though, with everyone communicating to everyone else - shouting, pitching and bargaining for a share of the market - it can be hard, defeating and infuriating for those of us running ethical business operations to compete with ‘get rich quick’ and ‘lose 7kg in 7 days’.
Tuesday, 12 February 2013 16:25

Never give up on life

It is with great sadness that on the weekend we lost a friend. A man who had so much to offer the world, yet felt that he had so little.

This is the second time in four months, that a friends husband or partner has chosen to end their life, of their own free will, leaving behind small children who will grow up, never being able to share their happy moments or times when they just need some reassurance from their Dad.
Published in Mellissah Smith
Tuesday, 12 February 2013 01:22

Visual social media - the new phenomenon

Social Media

It feels like the birth of the sweeping social media phenomenon occurred just five seconds ago, with Pinterest’s viral growth to dizzying heights, Facebook’s takeover of Instagram and Twitter launching the new network, Vine.

The new medium is continuing to grow and evolve, spawning a new phenomenon of its own: visual social media.

Like moths to a flame, humans are innately drawn to visual elements including images, photographs and sensational design. As more of us are increasingly mobile and engaging with social media on smartphones, viewing an image is far less tedious than squinting to read a few lines of tiny text on a moving train.
An extraordinary thing happened yesterday. I arrived at a client meeting and was greeted by their inhouse / incumbent agency and felt like I had walked into a one-woman war zone.

It was suppose to be a meeting whereby both parties worked together on different projects to accelerate the growth of a company, working on the strengths of each agency - but it didn't quite go to plan.

Firstly, this woman walked into the room, didn't acknowledge me at all and sat down and started typing away on her computer. After 10 minutes, she was faced with having to be introduced to me and as she shook my hand, she nearly broke it. I hear men say that this happens with people who try to make a statement, but in 14 years of business, this has never happened to me. I have never met a woman who has shook my hand so aggressively that my fingers turned blue.

My first thought was about how the meeting was going to unroll and whether it was worth me being there.
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