Marketing Eye

Items filtered by date: January 2013


It’s universally acknowledged that good service will get you places. Whether selling an unnecessarily big screen television to a family or ice to Inuits, good service makes sales.

This said, there are exceptions to every rule and every so often in this world of increasing competition, there are business managers with seemingly decreasing nouse.

It’s no longer just about your product or service – it’s all about the experience.

Marketing encompasses all senses – sight, taste, touch, smell and sound. Combined, these make the experience. The experience that people will walk away with; the experience that – good or bad – people will talk about.

As marketeers, we work tirelessly to communicate your message on each of these levels. We study, we research and we have experience to hone you the best experience for your offering. Not everyone understands the importance - or relevance even - of marketing however… and it shows…

Facebook

Let’s start this blog with a simple exercise. Go to your Facebook page and look at the last 10 statuses you posted. What are they mostly about? You may want to think before posting if most of your statuses revolve around work complaints, drunken weekend antics or overstate political opinions.

A study by University of Scranton and UC San Diego researchers found that Facebook status updates stick in the minds of readers for longer than you think – one status alone is 1.5 times more memorable than sentences from books, and 2.5 times more memorable than faces of strangers, representing a remarkable difference in memory performance.
Thursday, 24 January 2013 17:23

You’re on top of it… Or are you?

Bradpitt
 
The vast majority of business owners eat, breathe and sleep work.  You know your product.  You know your industry.  You have great relationships with your clients; even prospective business; BUT business isn’t as boom-boom-boom as it could be.  
Insert question marks here…  Sometimes even the odd exclamation mark for frustration’s sake.

You spend all your time on your business, client relationships, communications.  You’re investing a lot in your marketing to spread awareness and build a reputation.  Where’s the conversion?  Where’s the new business?  Where’s the Twitter following?  Where are the likes on Facebook?

Know.  Like.  Trust.

No matter how big and experienced you may be, a lot of people don’t know about the X-Factor of communication - that recent Chanel ad featuring Brad Pitt is a great example (making it to the ‘Business Insider’s 10 Worst Ads of 2012’ list).  Before you sell anything, you need to get known, you need to be liked and you need to be trusted.

How?
Thursday, 24 January 2013 17:20

How to write a good business blog

Blog
Business blogging can be tricky – your writing has to be professional, yet casual; informative, but not cut into the products/services you are selling, and (most importantly) open.

However, the work you put into it is extremely beneficial when it comes to your company’s branding, giving the world an insight into what’s behind the scenes. On top of that, writing a blog can grow your business as you position your company as a thought leader in its industry.
Published in Website Development
Thursday, 24 January 2013 16:29

What's your game changer? Here's mine.

After speaking with Marketing Eye's CEO for an hour and a half last night on the businesses direction and any challenges that the company may face now and in the future with its current growth path - a startling revolution occurred.

Our expansion plans and the hard work that has gone into making it happen is a GAME CHANGER.

Based on now real marketing other than a website, the forecast is that the business will double within 2 years and that's being conservative - because we actually think this will happen within a year to 18 months. 
Wednesday, 23 January 2013 00:02

You’re on top of it… Or are you?

Brad pitt

The vast majority of business owners eat, breathe and sleep work.  You know your product.  You know your industry.  You have great relationships with your clients; even prospective business; BUT business isn’t as boom-boom-boom as it could be.  
Insert question marks here…  Sometimes even the odd exclamation mark for frustration’s sake.

You spend all your time on your business, client relationships, communications.  You’re investing a lot in your marketing to spread awareness and build a reputation.  Where’s the conversion?  Where’s the new business?  Where’s the Twitter following?  Where are the likes on Facebook?

Know.  Like.  Trust.

No matter how big and experienced you may be, a lot of people don’t know about the X-Factor of communication - that recent Chanel ad featuring Brad Pitt is a great example (making it to the ‘Business Insider’s 10 Worst Ads of 2012’ list).  Before you sell anything, you need to get known, you need to be liked and you need to be trusted.

How?
Published in Marketing
Sunday, 20 January 2013 18:22

What your business card SHOULD look like

Why do 99% of the business cards I receive still not have any links to social media?

Business to business marketers are still falling short of connecting with their clients and prospects at every opportunity and it seems completely ridiculous that they still don't have links to LinkedIn, Twitter, Blogs and Facebook, displayed on their business cards for everyone to see and connect with.
Published in Marketing
Everything you do from design to search engine optimization and social media, online advertising and content marketing, effects your ability to increase your market share and drive sales online.

If you look at your website, it is the home base. The place where you want everyone to come "home to" and feel comfortable to let their hair down and take off their shoes. In fact, you don't even mind if they put their feet up on the coach - as long as they feel comfortable enough to want to come back time and time again.

To get your visitor to feel this way, you have to be hospitable. You need to make them "feel" at home and as if your place is theirs. They need to have all of their home comforts and you have to keep them entertained.
It was opportune that I met with Jennifer Guarton from Atlanta Business Chronicle last week because without her, I would not have been sitting at this morning's 2013 Eggs and Issues Breakfast.

My belief is that you cannot market to a market you don't understand. While marketers tend to understand the psychology of why people buy, they can often be caught out by glazing over the state of the economy and not understanding both Government influence and Economic  conditions in regions in which they market.
In today's New York Times, there is a full page advertisement that says:

THIS IS NO PLACE TO DREAM SMALL.

IN NEW YORK STATE, A BUSINESS CAN GROW
AS BIG AS ANYONE CAN POSSIBLY IMAGINE.

THIS IS A PLACE WITH A WHOLE
NEW APPROACH TO BUSINESS DEVELOPMENT.
WITH THE FASTEST-GROWING TECH SECTOR IN THE U.S.,
ONE OF THE BEST EDUCATED WORKFORCES IN AMERICA,
AND OVER $1 BILLION IN INCENTIVES AND TAX BREAKS,
IT'S NOT SURPRISING THAT OUR ECONOMY LAUNCHED OVER
50,000 NEW BUSINESSES LAST YEAR ALONE.

NO MATTER WHO YOU ARE,
OR WHAT YOU DREAM OF BECOMING,
REMEMBER THIS:
NO ONE EVER CAME HERE TO TAKE A BACK SEAT,
PLAY SECOND FIDDLE,
OR MAKE IT SMALL.
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