Marketing Eye

One of the things that no-one tells you when you are thinking about expanding your business is just how busy you will be.

It is remarkable how much you can fit into a day, let alone a week.

I am travelling to the US on 22nd March to meet with some people over there; potential investors, key influencers, government and industry leaders. Organising my schedule and fitting everything in is near impossible. 10 days just isn't enough. But for this trip, it will have to do!
Making a big move to Atlanta is imminent. It's going to be challenging launching a new brand in a market like Atlanta, Georgia.

There are many fears in making a move like this, but mainly there is a lot of positivity around the big move.

Firstly, Marketing Eye is awesome. It's a brand that excels in small business marketing. I can put my hand on my heart and say that we help small businesses grow. I also believe that it is a 'no-brainer' to engage Marketing Eye because of the amount of extra marketing activities and programs that companies get for no additional cost.
About 10 years ago, I was in New York for a holiday and by chance, I happened to be in town when there was an entrepreneurs event with Jack Welch.

I sat down with my friends who were also in business and watched Jack Welch talk about his story of how he changed GE and his philosophies on business.
Published in Mellissah Smith
Monday, 05 March 2012 19:07

How to rank #1 on Twitter

Marketing Eye received a ranking last week on Twitter and it had me thinking...
Monday, 05 March 2012 18:22

History is the future of marketing

A chance meeting today of a singer/songwriter from Yeppoon in Queensland, reminded me of how much the past can influence the future.

While we may learn history throughout our education, as an adult, unless you are particularly interested in historical events and people, knowledge on the past can be somewhat limited.

Today, I was asked to market something that has so much historical significance in Queensland, but is yet unknown by most of Australia. It is perhaps some of the best poetry that I have ever read. Up there, in some ways, with Keats, Shakespeare or Blake.

If you haven't read it already, pick up a copy of Pen Blossoms by Mary Rattenbury, published in 1936. It will literally take you to another place.

Like Nostradamus who predicted the French Revolution, Adolf Hitlers ruling and the death of Princess Diana, Mary Rattenbury predicted an invasion of Australia by the Japanese.

Sometimes the best marketing for the future, is to take a look at the past. Look at past authors, poets, artists and gain insight into their work. You never know what piece of brilliance you may pick up and how relevant it is to today's market.
Published in Mellissah Smith
With the excitement mounting in Melbourne for tonights big game with the RaboDirect Melbourne Rebels playing the NSW Waratahs at AAMI Stadium in the FxPro Super Rugby, everyone is waiting with anticipation to see how the 2012 season starts in what is the second game of the competition.

Rugby is the sport of gentlemen. I remember years ago going up to Brisbane to watch Australia play Italy at Ballymore Stadium. Everyone was well dressed, drinking champagne and premium beers, chatting away. The stadium was full of professionals and die hard rugby fans. The atmosphere was exciting and full of life.

Of course the Kiwi's vs the Aussie's is the biggest match in the game particularly if you are from either of these countries.

Sponsorship is a hard one to measure. I know Qantas do an amazing job with their sponsorship of the Formula One in Melbourne each year. You would have to be sleeping under a rock if you didn't associate Qantas with Formula One in Australia. Their marketing team does a phenomenal job of maximising their sponsorships.
Published in Marketing
Thursday, 01 March 2012 22:40

How many leads can you handle in one day?

Day 1: loads of emailing.