Wednesday, 28 March 2012 07:56
What you can learn as a small business owner from friendships
They say that it is lonely at the top, and although I am definately not at the top, I can definately relate to this feeling.
Having run a small business myself for 13 years, I can identify that at the end of the day, unless you have a business partner, it can be quite lonely.
On top of running a business, we have an issue with a client who is happy with the service, but owes us $80,000. And this is just for invoices raised in the month of February. After, continually asking about when the invoices will be paid as we have a strict 7 day policy, they keep replying that it is coming in the next few days. That started 6 weeks ago. I am sure they will pay, but the situation is stressful nevertheless because after years of dealing with business owners who spin stories, the trust factor on such things has somewhat diminished.
Having run a small business myself for 13 years, I can identify that at the end of the day, unless you have a business partner, it can be quite lonely.
Yesterday, was particularly stressful.
The business is going so well, and clients are literally running through our doors. Although we have mechanism in place for growth, there are always things to do, that when you add it to your own daily jobs, becomes overwhelming - if you let it.On top of running a business, we have an issue with a client who is happy with the service, but owes us $80,000. And this is just for invoices raised in the month of February. After, continually asking about when the invoices will be paid as we have a strict 7 day policy, they keep replying that it is coming in the next few days. That started 6 weeks ago. I am sure they will pay, but the situation is stressful nevertheless because after years of dealing with business owners who spin stories, the trust factor on such things has somewhat diminished.
Published in Small Business Marketing
Tuesday, 27 March 2012 07:19
Why are some bloggers more successful than others?
Blogging isn't for everyone. In fact, few people can pull it off and actually get a reasonable return on investment. While it can be fun to share your ideas, there is a whole world out there whose ideas differ from that of your own. And beware... sometimes they are even happy to tell you about it.
But it isn't all doom and gloom.
Blogging can be quite lucrative from a brand profile prospect and for some, financially. Successful bloggers don't just make their livings out of blogging, they quite often make their fortune. Think Mia Freedman (www.mamamia.com.au) and Seth Godin.
Published in Small Business Marketing
Monday, 26 March 2012 07:01
Is your brand going up in the air
Your brand started off as a figment of your imagination. Then you put it out there for the whole world to see - except the whole world didn't see it like you thought it would.
So, you gave it a bit of a push. Here and there. Everywhere. Networking. Business cards. Advertising. Facebook. You name it - you've tried it.
And then what?
So, you gave it a bit of a push. Here and there. Everywhere. Networking. Business cards. Advertising. Facebook. You name it - you've tried it.
And then what?
Published in Small Business Marketing
Sunday, 25 March 2012 02:57
How women can make their men more successful
This may surprise many who read my blogs, but I am a firm believer that women should support their men.
Coming from a European family, where the men rule the roost and women play the pivotal role of supporting their man, I am an advocate of women doing what it takes to support their families and in particular, the men in their lives.
When I grew up, my father was the provider. He took the rubbish out and mowed the lawn. He fixed anything that needed to be fixed.
Coming from a European family, where the men rule the roost and women play the pivotal role of supporting their man, I am an advocate of women doing what it takes to support their families and in particular, the men in their lives.
When I grew up, my father was the provider. He took the rubbish out and mowed the lawn. He fixed anything that needed to be fixed.
Published in Small Business Marketing
Saturday, 24 March 2012 18:10
Atlanta Small businesses: Keep pushing… you’ll get there
Success does not just happen. You won’t be born with it, nor will you just be ‘lucky’ and have it. That would be too easy. It is a consequence of several different actions being put into motion to achieve a desired outcome from an individual person.
To have success though, you need to have a reason. Every successful person has a reason as to why they want to be successful.
To have success though, you need to have a reason. Every successful person has a reason as to why they want to be successful.
Published in Small Business Marketing
Saturday, 24 March 2012 17:38
How a man can make their woman more successful
Yesterday, I wrote a blog on how women can help their man be more successful. As promised, today I am publishing how men can help their women be more successful (in business).
If you are a man and lucky enough to have a woman that is determined, ambitious, talented and intelligent - as well as owning their own business or having a high flying career - then count your lucky stars. You are in the minority, Published in Small Business Marketing
Monday, 19 March 2012 18:42
Sportsmen And Entrepreneurs Are The Same - they want to be the best
"It's a lack of faith that makes people afraid of meeting challenges, and I believe in myself." Muhammed Ali
When you look at a top sportsmen or women, they have two things that resonate with entrepreneurs; the first is the desire to be the best, and the second is that they believe in themselves enough to win.
When you look at a top sportsmen or women, they have two things that resonate with entrepreneurs; the first is the desire to be the best, and the second is that they believe in themselves enough to win.
Published in Small Business Marketing
Monday, 19 March 2012 18:41
How Personal Is Too Personal On Social Media?
Smirking to myself, I typed onto twitter a response to a girlfriends tweet about whether or not I would be going on extended travel after a business conference in Instanbul, Turkey.
In no time, I responded. "Depends on whether I am married and have other plans" or something to this effect.
In no time, I responded. "Depends on whether I am married and have other plans" or something to this effect.
Published in Small Business Marketing
Monday, 19 March 2012 18:39
Never Eat Alone - Why having a friend to lunch can make you money
Have you read the book "Never Eat Alone"? It's a great read and I remember picking it up at a Vegas Airport Bookstore and not putting it down until I got to the last page.
Today, I had lunch with a girlfriend. She is super smart, entrepeneurial, full of life and just a wonderful person.
I met her in Houston at a business conference and got to know her over a week because she was good friends with a friend of mine. Actually, our mutual friend insisted that we meet and catch up. Which we did and have never looked back.
Her name is Michelle Carden and many people may remember her when she gained profile and respect for building a very big company in Australia and selling it off for millions.
She sent me a text this morning to see if I was available for lunch. I hate doing lunch during the work week because it takes me away from my beloved computer, but she said she had some feedback on my IM for me, so it really was in my best interests to go.
5 Minutes with Michelle is worth a fortune. If you don't become so inspired that you are literally jumping up and down on your chair, you are certainly getting insight into her brilliance as a business woman and as a human being.
She is dynamite. Her energy is completely contagious and she has so many business ideas up her sleeve, that I am surprised how she can possibly walk around.
What I learnt today was simple; A lunch date with someone can change your outcomes.
She gave me some advice that superceded that of everyone who has been speaking to me about my Information Memorandum to date. Now, I have taken that advice, raced back to the office and I am straight back to work.
Thanks Michelle. You rock!
Today, I had lunch with a girlfriend. She is super smart, entrepeneurial, full of life and just a wonderful person.
I met her in Houston at a business conference and got to know her over a week because she was good friends with a friend of mine. Actually, our mutual friend insisted that we meet and catch up. Which we did and have never looked back.
Her name is Michelle Carden and many people may remember her when she gained profile and respect for building a very big company in Australia and selling it off for millions.
She sent me a text this morning to see if I was available for lunch. I hate doing lunch during the work week because it takes me away from my beloved computer, but she said she had some feedback on my IM for me, so it really was in my best interests to go.
5 Minutes with Michelle is worth a fortune. If you don't become so inspired that you are literally jumping up and down on your chair, you are certainly getting insight into her brilliance as a business woman and as a human being.
She is dynamite. Her energy is completely contagious and she has so many business ideas up her sleeve, that I am surprised how she can possibly walk around.
What I learnt today was simple; A lunch date with someone can change your outcomes.
She gave me some advice that superceded that of everyone who has been speaking to me about my Information Memorandum to date. Now, I have taken that advice, raced back to the office and I am straight back to work.
Thanks Michelle. You rock!
Published in Small Business Marketing
Monday, 19 March 2012 17:13
How small business owners can manage the time they spend on marketing
When it comes to marketing, how long is a piece of string? How long is the right amount of time for a small business owner to spend on marketing? It's a tough question for most small business owners who are faced with running a business, motivating staff, quality control, hiring people, and accounts. But there are some sure ways that you can maximise the time you spend on marketing in your business, and still have time left over to do all the other things that make your business run smoothly and achieve your business goals
Published in Marketing
Monday, 19 March 2012 06:12
If New York is the hub for creative talent, then what's Atlanta
Don't get me wrong... I love Atlanta. In fact, it is one of my preferred cities in the US and its definately very livable.
However, from a marketing and creative perspective, is it allowing itself as a city to be second best?
It's hard to compare to New York - let's face it, but when it comes to business, why should New York companies have greater access to the talents of the world's best creatives and marketers and Atlanta be left to those who couldn't make it in the city that never sleeps.
That's the same for Investment Bankers and a whole host of careers, I know, but it saddens me that Atlanta hasn't used its critical mass of 6 million people to produce some of the world's most distinguished and talented creatives.
How can we as a city change that? How can we make Atlanta the US' hub for marketers and creatives? I don't have an answer, but I will have one tomorrow. Food for thought.
However, from a marketing and creative perspective, is it allowing itself as a city to be second best?
It's hard to compare to New York - let's face it, but when it comes to business, why should New York companies have greater access to the talents of the world's best creatives and marketers and Atlanta be left to those who couldn't make it in the city that never sleeps.
That's the same for Investment Bankers and a whole host of careers, I know, but it saddens me that Atlanta hasn't used its critical mass of 6 million people to produce some of the world's most distinguished and talented creatives.
How can we as a city change that? How can we make Atlanta the US' hub for marketers and creatives? I don't have an answer, but I will have one tomorrow. Food for thought.
Published in Marketing
Tuesday, 13 March 2012 17:42
Negative feedback is sometimes the best thing you can ever receive
Putting it out there again!
This blog is getting more and more personal, but through sharing real life experiences, entrepreneurs and business leaders are hopefully able to gain some insight into what makes an entrepreneur tick, mistakes that some of us make and some real life business goings-on that affect us in so many ways.
Last week, I sent my Information Memorandum out to a number of my friends. When I say friends, they are business leaders, and some of them are in the most successful 50 business people in Australia. The first lot of feedback was awesome. Immediately I was put on a high with positive comments and encouragement.
Yesterday, I received from 3 different parties some constructive feedback; Information Memorandum is too long, you need to have the financials in the IM, covering letter needs to say what the financial upside is and where's the Gantt Chart?
While the financial projections have been done for 5 years, I was told by a couple of parties that you only send this in the second contact after the person/company has read the IM. So, I have held off on this. I was also notified that I only need 3 years, but I am a bit confused because it is a 5 year plan. Not sure who to listen to here.
The Gantt Chart and manuals are all complete, but as with the financials, I was told not to send this through in the first instance.
There are so many differing opinions that it is hard to work out which direction to take. Perhaps a bit of everything is worthwhile taking into consideration afterall, these people do this everyday. Like most things, it is subjective to the person looking at the IM.
In any case, it was my first piece of constructive criticism which set me back momentarily and had me second guessing as to whether I should have sent it out without taking it to someone and going through it page by page.
Overall, I am happy with the result, but feedback should always be considered and if you put yourself out there, then you have to expect sometimes you won't like what you hear.
This blog is getting more and more personal, but through sharing real life experiences, entrepreneurs and business leaders are hopefully able to gain some insight into what makes an entrepreneur tick, mistakes that some of us make and some real life business goings-on that affect us in so many ways.
Last week, I sent my Information Memorandum out to a number of my friends. When I say friends, they are business leaders, and some of them are in the most successful 50 business people in Australia. The first lot of feedback was awesome. Immediately I was put on a high with positive comments and encouragement.
Yesterday, I received from 3 different parties some constructive feedback; Information Memorandum is too long, you need to have the financials in the IM, covering letter needs to say what the financial upside is and where's the Gantt Chart?
While the financial projections have been done for 5 years, I was told by a couple of parties that you only send this in the second contact after the person/company has read the IM. So, I have held off on this. I was also notified that I only need 3 years, but I am a bit confused because it is a 5 year plan. Not sure who to listen to here.
The Gantt Chart and manuals are all complete, but as with the financials, I was told not to send this through in the first instance.
There are so many differing opinions that it is hard to work out which direction to take. Perhaps a bit of everything is worthwhile taking into consideration afterall, these people do this everyday. Like most things, it is subjective to the person looking at the IM.
In any case, it was my first piece of constructive criticism which set me back momentarily and had me second guessing as to whether I should have sent it out without taking it to someone and going through it page by page.
Overall, I am happy with the result, but feedback should always be considered and if you put yourself out there, then you have to expect sometimes you won't like what you hear.
Published in Small Business Marketing
Monday, 12 March 2012 23:41
Top 5 Reasons Why Entrepreneurs Get Down
13 years as an entrepreneur has ensured that I have seen many things; the highs of business, the lows of business, the joy of winning a big account, the butterflies in your stomach when something goes wrong, staff come and go, lessons learnt and some that kept on repeating themselves until finally I woke up or didn't, business associations that excelled through a mutual sharing of trust, respect and benefits, business relationships that sour, bad debts, innovation, dreams that fall apart, pinching myself because I felt so lucky to have the life that I live, fatigue from working too hard, eye off the ball moments and so on.
We have all been through it in one way or another.
We have all been through it in one way or another.
Published in Small Business Marketing
Monday, 12 March 2012 23:40
5 Ways To Help Your Employees De-stress
Needy is probably the wrong word. It's more like, are you an employer who knows how much you need your employees?
I am. My employees rock. They are the heart and soul of our business. They work darn hard and as a former employee and now editor of a top business magazine once said to me, "if you work for Marketing Eye, you really work".
It's certainly no holiday. Clients are everything. This is drilled into every single person who works for Marketing Eye over and over again.
I am. My employees rock. They are the heart and soul of our business. They work darn hard and as a former employee and now editor of a top business magazine once said to me, "if you work for Marketing Eye, you really work".
It's certainly no holiday. Clients are everything. This is drilled into every single person who works for Marketing Eye over and over again.
Published in Small Business Marketing
Saturday, 10 March 2012 23:50
There's easier ways to be heard
Crapola. Something isn't working. Not sure what it is, but I have a fair idea. Bit busy to fix it though.
Sound familiar?
Sound familiar?
Published in Small Business Marketing
Friday, 09 March 2012 04:23
Fear is a good thing, but it can cripple you.
For months, I have sat in fear that my Information Memorandum to raise money for expansion into the US market would not be well received.
In fact, I have been incredibly reluctant to show anybody. I have held onto it tightly and when people have asked, I have said "I will get it over to you" and then it has taken weeks to attach it to an email and press "send".
In fact, I have been incredibly reluctant to show anybody. I have held onto it tightly and when people have asked, I have said "I will get it over to you" and then it has taken weeks to attach it to an email and press "send".
Published in Small Business Marketing
Thursday, 08 March 2012 03:44
Suicide, can happen to people you least expect
Life is to be treasured. Every moment that we live and are surrounded by wonderful people who love and care about us, we should take time out to appreciate it.
My cousin's husband, a father of 3 beautiful children, decided to unexpectantly end his life today. As you can imagine, his family is devastated. We all are. He was such a wonderful man, who loved his family dearly and was full of spirit. Now, he is gone and only his memories remain.
Mental health is a real issue in our community. I started to think about the number of people, who I know who have chosen to take their own lives. Unfortunately, I can't count them on my hands as there have been too many. Yet, for some reason, we still are not doing enough. We should all do more to help those around us deal with depression.
If you have a family member or a friend who is down, be there for them. Support them even though you may feel there are other things you would prefer to do. Encourage them to seek help and give them an ear when they want it.
Life is precious, and suicide can happen to anyone.
My cousin's husband, a father of 3 beautiful children, decided to unexpectantly end his life today. As you can imagine, his family is devastated. We all are. He was such a wonderful man, who loved his family dearly and was full of spirit. Now, he is gone and only his memories remain.
Mental health is a real issue in our community. I started to think about the number of people, who I know who have chosen to take their own lives. Unfortunately, I can't count them on my hands as there have been too many. Yet, for some reason, we still are not doing enough. We should all do more to help those around us deal with depression.
If you have a family member or a friend who is down, be there for them. Support them even though you may feel there are other things you would prefer to do. Encourage them to seek help and give them an ear when they want it.
Life is precious, and suicide can happen to anyone.
Published in Small Business Marketing
Wednesday, 07 March 2012 18:14
If Bill Gates Dropped Out Of College To Start Microsoft, Surely I Can Move To The US?
Bill Gates dropped out of college to start Microsoft.
Jeff Bezos quit his lucrative job on Wall Street to drive to the other side of America to start Amazon.
Donald Trump faced personal bankrupcy at one stage taking risks.
So, is moving to the US and starting Marketing Eye, such a risk afterall?
Jeff Bezos quit his lucrative job on Wall Street to drive to the other side of America to start Amazon.
Donald Trump faced personal bankrupcy at one stage taking risks.
So, is moving to the US and starting Marketing Eye, such a risk afterall?
Published in Small Business Marketing
Wednesday, 07 March 2012 16:18
Does sex sell?
We are all sexual beings. True.
And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.
But, does it still work?
And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.
But, does it still work?
Published in Small Business Marketing
Tuesday, 06 March 2012 23:02
Sales - without it, your business does not exist.
What keeps you awake at night?
Some say a sales manager never sleeps. Constant questions seem to plague their minds - will I make that budget? How will I close this sale? Have I got the right team for the right job?
What if there was a way to help answer these questions? Some miracle program whereby sales managers no longer have to stress about the duties and targets of their entire sales team, but just focus on their own task at hand. A program which can change those plaguing questions from “Will I make that budget?” to “we will make that budget”
I received an email from the Sales Coach Academy, who provides a powerful and proven sales coaching program for sales managers. I was asked what are my biggest sales frustrations? What traits my ideal sales team would posses? And pretty much what keeps me awake at night?
The aim of the short survey is obviously to work out the needs of Sales Managers, what frustrates them and what concerns them most about their sales team. It provides questions that more or less allow you to vent your sales frustrations, so that the Sales Coach Academy can base their coaching programs around the areas of high interest to sales managers.
I strongly suggest you take the survey if you have been involved in the sales industry throughout your career – which most of us have! Perhaps we can finally get some answers to those questions that keep us awake at night!
Alison Lovatt, Marketing Eye.
Published in Management
Tuesday, 06 March 2012 19:28
Getting organised for international expansion
One of the things that no-one tells you when you are thinking about expanding your business is just how busy you will be.
It is remarkable how much you can fit into a day, let alone a week.
I am travelling to the US on 22nd March to meet with some people over there; potential investors, key influencers, government and industry leaders. Organising my schedule and fitting everything in is near impossible. 10 days just isn't enough. But for this trip, it will have to do!
It is remarkable how much you can fit into a day, let alone a week.
I am travelling to the US on 22nd March to meet with some people over there; potential investors, key influencers, government and industry leaders. Organising my schedule and fitting everything in is near impossible. 10 days just isn't enough. But for this trip, it will have to do!
Published in Small Business Marketing
Tuesday, 06 March 2012 17:33
How networking effects your business - Atlanta, Georgia.
Making a big move to Atlanta is imminent. It's going to be challenging launching a new brand in a market like Atlanta, Georgia.
There are many fears in making a move like this, but mainly there is a lot of positivity around the big move.
Firstly, Marketing Eye is awesome. It's a brand that excels in small business marketing. I can put my hand on my heart and say that we help small businesses grow. I also believe that it is a 'no-brainer' to engage Marketing Eye because of the amount of extra marketing activities and programs that companies get for no additional cost.
There are many fears in making a move like this, but mainly there is a lot of positivity around the big move.
Firstly, Marketing Eye is awesome. It's a brand that excels in small business marketing. I can put my hand on my heart and say that we help small businesses grow. I also believe that it is a 'no-brainer' to engage Marketing Eye because of the amount of extra marketing activities and programs that companies get for no additional cost.
Published in Small Business Marketing
Tuesday, 06 March 2012 15:23
A reason, a season, a lifetime - why are people in your life?
About 10 years ago, I was in New York for a holiday and by chance, I happened to be in town when there was an entrepreneurs event with Jack Welch.
I sat down with my friends who were also in business and watched Jack Welch talk about his story of how he changed GE and his philosophies on business.
I sat down with my friends who were also in business and watched Jack Welch talk about his story of how he changed GE and his philosophies on business.
Published in Mellissah Smith
Monday, 05 March 2012 19:07
How to rank #1 on Twitter
Marketing Eye received a ranking last week on Twitter and it had me thinking...
Published in Small Business Marketing
Monday, 05 March 2012 18:22
History is the future of marketing
A chance meeting today of a singer/songwriter from Yeppoon in Queensland, reminded me of how much the past can influence the future.
While we may learn history throughout our education, as an adult, unless you are particularly interested in historical events and people, knowledge on the past can be somewhat limited.
Today, I was asked to market something that has so much historical significance in Queensland, but is yet unknown by most of Australia. It is perhaps some of the best poetry that I have ever read. Up there, in some ways, with Keats, Shakespeare or Blake.
If you haven't read it already, pick up a copy of Pen Blossoms by Mary Rattenbury, published in 1936. It will literally take you to another place.
Like Nostradamus who predicted the French Revolution, Adolf Hitlers ruling and the death of Princess Diana, Mary Rattenbury predicted an invasion of Australia by the Japanese.
Sometimes the best marketing for the future, is to take a look at the past. Look at past authors, poets, artists and gain insight into their work. You never know what piece of brilliance you may pick up and how relevant it is to today's market.
While we may learn history throughout our education, as an adult, unless you are particularly interested in historical events and people, knowledge on the past can be somewhat limited.
Today, I was asked to market something that has so much historical significance in Queensland, but is yet unknown by most of Australia. It is perhaps some of the best poetry that I have ever read. Up there, in some ways, with Keats, Shakespeare or Blake.
If you haven't read it already, pick up a copy of Pen Blossoms by Mary Rattenbury, published in 1936. It will literally take you to another place.
Like Nostradamus who predicted the French Revolution, Adolf Hitlers ruling and the death of Princess Diana, Mary Rattenbury predicted an invasion of Australia by the Japanese.
Sometimes the best marketing for the future, is to take a look at the past. Look at past authors, poets, artists and gain insight into their work. You never know what piece of brilliance you may pick up and how relevant it is to today's market.
Published in Mellissah Smith
Thursday, 01 March 2012 22:42
FxPro Super Rugby Tonight @ AAMI Park - How to make your sponsorship work
With the excitement mounting in Melbourne for tonights big game with the RaboDirect Melbourne Rebels playing the NSW Waratahs at AAMI Stadium in the FxPro Super Rugby, everyone is waiting with anticipation to see how the 2012 season starts in what is the second game of the competition.
Rugby is the sport of gentlemen. I remember years ago going up to Brisbane to watch Australia play Italy at Ballymore Stadium. Everyone was well dressed, drinking champagne and premium beers, chatting away. The stadium was full of professionals and die hard rugby fans. The atmosphere was exciting and full of life.
Of course the Kiwi's vs the Aussie's is the biggest match in the game particularly if you are from either of these countries.
Sponsorship is a hard one to measure. I know Qantas do an amazing job with their sponsorship of the Formula One in Melbourne each year. You would have to be sleeping under a rock if you didn't associate Qantas with Formula One in Australia. Their marketing team does a phenomenal job of maximising their sponsorships.
Rugby is the sport of gentlemen. I remember years ago going up to Brisbane to watch Australia play Italy at Ballymore Stadium. Everyone was well dressed, drinking champagne and premium beers, chatting away. The stadium was full of professionals and die hard rugby fans. The atmosphere was exciting and full of life.
Of course the Kiwi's vs the Aussie's is the biggest match in the game particularly if you are from either of these countries.
Sponsorship is a hard one to measure. I know Qantas do an amazing job with their sponsorship of the Formula One in Melbourne each year. You would have to be sleeping under a rock if you didn't associate Qantas with Formula One in Australia. Their marketing team does a phenomenal job of maximising their sponsorships.
Published in Marketing
Thursday, 01 March 2012 22:40
How many leads can you handle in one day?
Day 1: loads of emailing.
Published in Small Business Marketing