Marketing Eye

Items filtered by date: March 2012

They say that it is lonely at the top, and although I am definately not at the top, I can definately relate to this feeling.

Having run a small business myself for 13 years, I can identify that at the end of the day, unless you have a business partner, it can be quite lonely.

Yesterday, was particularly stressful.

The business is going so well, and clients are literally running through our doors. Although we have mechanism in place for growth, there are always things to do, that when you add it to your own daily jobs, becomes overwhelming - if you let it.

On top of running a business, we have an issue with a client who is happy with the service, but owes us $80,000. And this is just for invoices raised in the month of February. After, continually asking about when the invoices will be paid as we have a strict 7 day policy, they keep replying that it is coming in the next few days. That started 6 weeks ago. I am sure they will pay, but the situation is stressful nevertheless because after years of dealing with business owners who spin stories, the trust factor on such things has somewhat diminished.

Blogging isn't for everyone. In fact, few people can pull it off and actually get a reasonable return on investment. While it can be fun to share your ideas, there is a whole world out there whose ideas differ from that of your own. And beware... sometimes they are even happy to tell you about it.

But it isn't all doom and gloom.

Blogging can be quite lucrative from a brand profile prospect and for some, financially. Successful bloggers don't just make their livings out of blogging, they quite often make their fortune. Think Mia Freedman (www.mamamia.com.au) and Seth Godin.

Monday, 26 March 2012 07:01

Is your brand going up in the air

Your brand started off as a figment of your imagination. Then you put it out there for the whole world to see - except the whole world didn't see it like you thought it would.

So, you gave it a bit of a push. Here and there. Everywhere. Networking. Business cards. Advertising. Facebook. You name it - you've tried it.

And then what?
This may surprise many who read my blogs, but I am a firm believer that women should support their men.

Coming from a European family, where the men rule the roost and women play the pivotal role of supporting their man, I am an advocate of women doing what it takes to support their families and in particular, the men in their lives.

When I grew up, my father was the provider. He took the rubbish out and mowed the lawn. He fixed anything that needed to be fixed.
Success does not just happen. You won’t be born with it, nor will you just be ‘lucky’ and have it. That would be too easy. It is a consequence of several different actions being put into motion to achieve a desired outcome from an individual person.

To have success though, you need to have a reason. Every successful person has a reason as to why they want to be successful.

Yesterday, I wrote a blog on how women can help their man be more successful. As promised, today I am publishing how men can help their women be more successful (in business).

If you are a man and lucky enough to have a woman that is determined, ambitious, talented and intelligent - as well as owning their own business or having a high flying career - then count your lucky stars. You are in the minority,
"It's a lack of faith that makes people afraid of meeting challenges, and I believe in myself." Muhammed Ali

When you look at a top sportsmen or women, they have two things that resonate with entrepreneurs; the first is the desire to be the best, and the second is that they believe in themselves enough to win.
Smirking to myself, I typed onto twitter a response to a girlfriends tweet about whether or not I would be going on extended travel after a business conference in Instanbul, Turkey.

In no time, I responded. "Depends on whether I am married and have other plans" or something to this effect.
Have you read the book "Never Eat Alone"? It's a great read and I remember picking it up at a Vegas Airport Bookstore and not putting it down until I got to the last page.

Today, I had lunch with a girlfriend. She is super smart, entrepeneurial, full of life and just a wonderful person.

I met her in Houston at a business conference and got to know her over a week because she was good friends with a friend of mine. Actually, our mutual friend insisted that we meet and catch up. Which we did and have never looked back.

Her name is Michelle Carden and many people may remember her when she gained profile and respect for building a very big company in Australia and selling it off for millions.

She sent me a text this morning to see if I was available for lunch. I hate doing lunch during the work week because it takes me away from my beloved computer, but she said she had some feedback on my IM for me, so it really was in my best interests to go.

5 Minutes with Michelle is worth a fortune. If you don't become so inspired that you are literally jumping up and down on your chair, you are certainly getting insight into her brilliance as a business woman and as a human being.

She is dynamite. Her energy is completely contagious and she has so many business ideas up her sleeve, that I am surprised how she can possibly walk around.

What I learnt today was simple; A lunch date with someone can change your outcomes.

She gave me some advice that superceded that of everyone who has been speaking to me about my Information Memorandum to date. Now, I have taken that advice, raced back to the office and I am straight back to work.

Thanks Michelle. You rock!

When it comes to marketing, how long is a piece of string? How long is the right amount of time for a small business owner to spend on marketing? It's a tough question for most small business owners who are faced with running a business, motivating staff, quality control, hiring people, and accounts. But there are some sure ways that you can maximise the time you spend on marketing in your business, and still have time left over to do all the other things that make your business run smoothly and achieve your business goals
Published in Marketing
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