Marketing Eye

Items filtered by date: February 2012

In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was done, all without using their media kit. Why? Because it is a bit out of date and doesn't represent the company and how forward thinking the company really is.

This got me thinking. What should go in a press kit (or media kit) in 2012? Are local companies in Atlanta and Georgia for that matter, ensuring that their media kits are up to date? Do they really know how to make a media kit stand out from the crowd? Is there someone in Atlanta helping them with their media kits?

Here are some things you should be considering;
I have tossed and turned throughout the night deciding how much I should share on what I am doing with my business on this blog.

There are many reasons for this; namely, is that I don't want to give too much away in case, heaven forbid, someone copies.

But I have this blog, which many wonderful people read, and it's very real. It tells it how it is. If you read the blog daily, you would pretty much know who I am, what I think about business and be getting a fair share of stories that may or may not relate to your own small business experiences.

Last week, I talked on how to get your business to the next level. Well, I am there. I have had enough holidays, and I am completely and utterly committed to taking my business to the next level. My enthusiasm for Marketing Eye and what it has to offer is contagious. I know this because every meeting I have of late, people make comment.

Marketing Eye is successful in Australia. I am proud of its accomplishments and what it provides the businesses we work with. We are innovative to a point, that many of our competitors copy our website word for word, our service offering and as much as they can - our spiel. But they are never going to be us as we will always be the innovator, the thought-leader and the risk taker.
Ok. Maybe it's not for everyone. But for most women, it is something that although it doesn't happen often, it can be the best thing that happens to you.

As a woman with a fairly robust exterior, that to the outside world is fully focused on business, my principals and the people I care about, I am largely seen as a confident woman with the world at my feet.
Published in Mellissah Smith
I am officially in love! Seriously. Pinterest.com is by far my favourite social media network - ever. I can sit there all day long looking at the art on my Pinterest.com pinboard and still never get bored. It is like being in the most extraordinary gallery, that transcends anything you have ever experienced before. And, there is something for everyone.

Making Hitwise's Top 10 Social Network list beating Linkedin and Google is no easy feat for this unassuming social media platform that is the newest social media platform in town.

It is the best platform for business today particularly small business - especially if you are a visual person and your small business clients are visual people too.
Wednesday, 22 February 2012 18:52

No body is perfect

per·fect/ˈpərfikt/

Adjective: Having all the required or desirable elements, qualities, or characteristics; as good as it is possible to be.

Verb:  Make (something) completely free from faults or defects, or as close to such a condition as possible.

Noun:  The perfect tense.

Nobody is perfect. I know. I have worked hard to be more 'perfect' in so many ways and have learnt the hard way that that is not possible. No situation in life is perfect. It can be good or even great, but not perfect. No human being is perfect. No house is perfect. No business is perfect. No animal is perfect. No holiday is perfect. No experience in life is perfect.

Perfect is not attainable, but being better is. Improving your status quo through dedication, perseverance, focus, compromise and a big picture view, can help you get your world closer to 'perfect', but don't be disappointed that you never get there.

In every businesses life, there comes a time when you decide whether the business has 'legs' to grow further.

Marketing Eye has hit this point many times and each time we have done a situation analysis and made business decisions on where to go. Right now, we are in expansion mode with the US market firmly in our sights, targeting places such as Atlanta.

If you are in this position, think about what your Big Hairy Audacious Goal is and work out how realistic it is given your current resources and capabilities. Things to consider include;

Expand into new markets
Tuesday, 21 February 2012 19:15

Why the end is really the beginning

Ending any relationship is difficult and it creates emotions that most of us don't know exist.

But at the end of any relationship whether it is with a supplier, client, employee, friend or partner, is really the beginning of something new and exciting. It just sometimes takes people longer to get over the last relationship than needed.
"Oh, they're just the tech geek in the office. They fix things".

The rise of the tech geek in the world of marketing has been fast and furious. In fact, they have become more important to marketing than marketers themselves. How the world has changed!
Tuesday, 21 February 2012 19:02

Playing dress ups - is it good for business?

Saturday night I attended a 30th birthday party for a dear friend of mine. The theme was nautical. After weeks of racking my brain as to what to wear, my friend and I ended up settling on being Boat Captains.

We had only one hour to spare on Saturday to put a costume together, so we headed to a costume shop and purchased a hat. Cheaper than renting it we decided.
Tuesday, 21 February 2012 18:53

What is the better design?

As a marketer with 20 years experience, I am always trying to figure out the psychology behind why a client picks one logo over another, or one way of doing things over another.

Sometimes, they have insight that perhaps marketers do not. Mostly, they just like a particular colour, font style, identity mark or a way of doing things that may not quite be up with the times.
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