As we look back at Salesforce records and reports and ascertain who made the decision to buy, postpone or sit on their hands, it's alarming how many people are doing the latter.
What happens in marketing and sales for that matter is that people don't make decisions. Many businesses are underperforming because they are unable to attach performance goals with real business needs.
But like millions of others, there are many options: shopping online, late night shopping or battling through the crowds in the lead-up to Christmas.
Simply by getting eight hours sleep (a blessing!), having a dynamic new recruit from Atlanta in the Melbourne office, seeing the team excited about life and their work and watching everyone and everything grow in so many ways - I had an a-ha moment (think Oprah).
It was almost like an outer-body experience. Here I was, looking from the outside in and all I saw was highly motivated, excited people that were all ready to tackle the world head-on and believed so strongly in what they were doing and how they were doing it - that they sent some type of magical energy to every person they came into contact with - including me!
Marketing Eye wanted to change the way consumers perceived American Property Partners (APP). Was the APP brand clearly projecting the message it wanted to put forward to the general public? It is essential for portfolio managers to present themselves as reliable. After all, customers must trust them with their investments.
The experienced marketing consultant has joined the Atlanta team, bringing to the role extensive knowledge in the advertising, finance, IT, human resources and research industries.
She previously held roles at global advertising giant Clemenger Group and also gained international exposure through her previous corporate and boutique work in Australia and the UK.
As Marketing Eye’s dynamic consultant, Lisa will work with small business owners and entrepreneurs to help Atlanta’s small- and medium-sized businesses boost their success and experience exponential growth.
All small business owners are thinking about how they can attract more sales in the most cost-effective way possible without sacrificing the integrity of their brand.
Yesterday, I put in a phone call to Bond Street 180 business turnaround guru Daryl Wright and asked what he considered to be the most important things for small business owners to consider ahead of 2013. Here is what he had to say.
“If you focus on results, you will never change. If you focus on change, you will get results.” Jack Dixon.
I woke up this morning feeling a little bit down.
The year has gone so fast – yet, I feel as though I have done so little. I have been chasing my tail trying to accomplish so much – yet, my ‘to do list’ seems to be getting longer and longer. There is so much more to be achieved, but with only 27 days left to the year, it looks as though I have literally run out of time.
Apparently, I am not alone.
Small business owners the world over struggle to fit everything in to their daily schedule – with this time of year marking a time where the scoreboard comes out and crosses begin to appear, with thick red markers firmly reminding entrepreneurs that they have not done enough hard work or scored the goals they needed to win the game.
But do entrepreneurs ever really ‘win’ the game? If you are anything like me, you keep changing the goal posts and every time you get close, you shift the posts just that little bit further.
Selecting the correct Christmas gift for clients can often be fraught with danger - while a thoughtful, heartfelt gift can strenghten and enhance your professional relationships, a poorly-executed and inappropriate present will have the opposite effect.
These days, selecting corporate gifts can often feel like a competition, with companies attempting to outdo each other in a extravagant battle of the budgets. That said, money can't buy class or creativity, so make sure you give from the heart and tailor each gift to your clients' interests. It is the thought that counts, after all.
Many small business owners are reluctant to invest too much time and money into their websites. They simply don't see the value in it - that is of course, once you've passed the fact that they need to have one.
They invest in having a web development company develop a website and populate it with content and pictures, but many still don't ensure that they have search engine optimized their website on a regular basis or that they are updating content regularly that is relevant to their target audience.
It's easy to have a website - but not so easy to keep it up-to-date and relevant.