Marketing Eye

Wednesday, 30 November 2011 09:35

Social Media Trends for 2012

President Barack Obama's job approval rating is now below former President Jimmy Carter at the equivalent point at the White House. The European Economic Crisis is unfolding as the 'lingua franca' of financial obscurity with their problems a lot like that of the US, but only worse. The Wall Street Journal reports that Mark Zuckerberg and crew could see an IPO value of around $100 billion and us mere mortals are quite frankly, just trying to get on with finishing the year off on a half decent note.

If you are not sure how the above relates to 2012 social media trends, then perhaps you should spend a few minutes searching google and type some of these topics in to see what sort of result you get. Maybe, log into your twitter account and see what people are saying (& trending) about President Barack Obama, the European Economic Crisis or Facebook's IPO.
Published in Marketing
Tuesday, 22 November 2011 21:03

Sad news

On Friday, I woke up in Vail, Colorado, to find an email notifying me that hours earlier a good friend of mine had passed away.

His name was Dr Michael Hirshorn. He was one of the founders of Cochlear, an original team member of Resmed and on the Board of Directors for Dynamic Hearing and a whole heap of other companies.
Published in Mellissah Smith
Tuesday, 22 November 2011 11:19

Emotional Intelligence, a business advantage

Constantly learning in life is a must. If we don't, we all know what happens.

We fall behind, become less interesting and life doesn't come as easy as it should.
Published in Management
Monday, 21 November 2011 12:49

Denver Airport Billboard

Published in Marketing
Monday, 21 November 2011 12:06

How good are you at customer profiling?

America is such an awesome place for so many reasons. People are passionate no matter where you go whether it is down to the local Walmart store, on the slopes of Vail or in the Streets of New York. Often people the world over put Americans in an unfair box; loud, abnoxious, overly-opinionated, political and entrepreneurial. Other than the latter, I tend to disagree. It doesn't help that there are so many thousands of websites out there trying to "brand" Americans as such.
Published in Marketing
Monday, 14 November 2011 16:17

What is a brand for life?

Life is a long time and staying loyal to certain brands whether it's Heinz Baked Beans, Chanel No. 5 perfume, Nike, Tiffanys, Toyota, Ray Ban or Mokador Coffee - the endurance of brand loyalty can be a long, arduous path.

I am an avid skier. I love spending the day skiing and nights by a log fire talking about life, business and how I am going to change the world. One of my good friends who has kindly agreed to host me in Vail this week for 10 days skiing and a bit of business, suggested that I may like to take a look at his good friend's beautiful ski label before we head up the mountain. On the first mention, I thought 'why not', but then I took a look at their website and the jackets and pants were really nice... BUT... they are not the brand that I have been wearing since the first day I ever went skiing. No matter how nice they are, I just could not imagine wearing a jacket from another brand. I would feel disloyal.

I didn't mean to be that loyal to Spyder and Bogner (My BRANDS Smile), but somehow, since that first sales person sold a Spyder ski outfit to me, I have been incredibly loyal ever since. I now own every single item that you can possibly own that has the Spyder brand on it. Bogner was a later acquisition (when I had saved enough money!!!!) and is completely non- competing with my love of the Spyder brand. It's European and is more for when I want to look sophisticated and stylish rather than athletic or sporty. Bogner is also considerably more expensive and is something I only bring out for extra special occasions although I do feel totally luxurious when I am wearing it and I always feel that I should be in Val de Sere or St Moritz when I am decked head to toe in Bogner. It quite simply makes me feel beautiful.

Whereas Spyder is for everyday wear. When I put on my Spyder gear, I feel like I am wearing the best, most practical, safest, warmest attire on the slopes and that I won't have to worry about the small things like snow soaking my jacket or feeling cold as the temperature changes. I also feel like the brand is not a 'show off' brand, and more for the sporty person who loves adventure and is not fussed about the small things in life. Even if you are not a good skier, when you have Spyder on, you feel like you are going to be.

Brands are funny things. Some people will only ever drive a Toyota car. Others will only ever wear Nike when they are playing sports. For me, I will only ever wear Spyder or Bogner when I ski, and only ever play golf with Callaway. There may be better out there, but the shift to try it is too great for a brand loyalist like myself.

I AM A BRAND LOYALIST FOR LIFE...SPYDER ... YOU HAVE RUINED ME!
Mellissah Smith, Atlanta

Published in Marketing
Marketing Consultants or Marketing Managers are being kept on their feet these days with changes in technology, the economy, corporate responsiblity and the new green ethos that surrounds most businesses large and small.

When looking at a company, whether it is large or small, it is imperative that marketing consultants (or marketing managers) are across all areas of marketing. It's no longer about the 4P's as most Gen-X marketers who now hold the senior positions in marketing have trained on, and more about social media, customer interaction, mobile marketing, podcasts, blogs, online marketing, guerilla marketing, slideshare and of course word of mouth marketing.
Thursday, 10 November 2011 18:50

Word of Mouth Marketing - Powerful

Yesterday, James Moran, the founder of James Moran Furniture, called to say hello. I haven't seen James for a little while as we have both been busy.

As the son of one of the most famous furniture family dynasty's in Australia (Moran Furniture), James Moran has one of the most stylish and professional showroom's in Australia and is currently selling into some of the largest retail chains select lines. Many of Toorak's great homes feature a James Moran Furniture couch and if you go down to the cinema's, chances are that in Gold Class you may be sitting in one of his designer chairs. Office fitouts for the uber trendy and professional are taken to a new level with a piece from James Moran Furniture and anyone who knows anything about furniture, can spot a James Moran Furniture piece a mile away.
Who else finds it hard to fathom that only 15 years ago, real estate agents actually believed in customer service.

How times have changed! Speaking to a real estate agent at Lemon Baxter today, I was appaulled at how little they care about customer service and their "I don't give a F***" attitudes.
Published in Management
He is one of the best cricketers in the world and let's face it, the most interesting. Whether you are a man who wants to be like him, or a woman who wouldn't mind trading places with Elizabeth Hurley for a night - there is a lot to admire.

Not unlike the lifecycle of a business, Shane Warne has had many ups and downs, some public and I am sure, a lot more private. He has had his haters, his supporters, his loyal fans and those who simply admire him for his achievements.
Sunday, 06 November 2011 16:14

Being Sick Has It's Rewards

Last week, I ventured to the dentist after chipping my tooth when I was out to dinner one night.

The dentist, did his stuff and advised that a cap would need to be placed on the tooth and that the process takes a few stages. As always, I put my faith 100% in the Dentist afterall he knows his job and that is what I am paying ridiculous amounts of money for.

Then I went home. Pain. And more pain. And even more pain. Having a high threshold to pain, I tried to bare with it and as I am not a fan of taking medication of any type, I was reluctant to even take over the counter pain killers.

Eventually, I could take it no more. I was in pain. Real pain. Something I realised I had never experienced before. After ringing the Dentist several times to explain this and getting his assistant who organised some tablets from the Pharmacy for the infection, I became not only frustrated but in complete dispair. What was I to do. Then finally the Dentist rung me back and said to come in and that the pressure needed to be released (or something like that). After a visit and another hour of excruciating pain, I was given pain killers to go with my medication.

I don't even take panadol, so for me to take pain killers is a big thing. I have had 7 operations on my sinus' and not once did I take the prescribed pain killers. But this was real pain. So I took what was prescribed. I was in and out of sleep for an entire 3 days.

What this has taught me is that getting a second opinion isn't a bad option. Know your body, if you medication does work differently when in your body than what it is supposed to, talk to your practitioner. It was obvious that the painkillers were too much for my body and I could not keep my eye's open for more than an hour at any given time. There are not  enough quality magazine's at the local 7-Eleven and magazines tell 'lies'. People may not be married, having children, getting a divorce or fat - it's as simple as that.

The medical profession could mostly do with some help from marketers because they may be good at what they do, but they are lousy at communicating or being open to communicating. While I like a good doctor, it is equally as important that they can explain what is going on and be responsive when need be - particularly if you are paying them a lot of money.

Last, but not least, being sick for an entire weekend and not achieving a single thing, isn't fun. In fact, I don't want to ever spend a weekend like this again. Being healthy and proactive in ensuring that your body is functioning at its best is paramount. I would prefer to know sooner rather than later that I have an illness or that something may go wrong so I can prevent it rather than finding out when it's too late. Check out www.irismedical.com.au - they have executive health checks that thoroughly test ever imaginable illness and bodily function. I highly recommend it. If you are an executive, talk to the company you work with and see if they will help with funding it as healthy employees are essential to any business.
Published in Management
Thursday, 03 November 2011 17:11

Why Share On Facebook?

With more than 500 friends on facebook, I have always been reluctant to share anything to do with work with my friends.

As many of you know, I write a blog most days which is receives thousands of visitors around the globe, many loyal enough to read my blog within minutes of it being posted.
How many times have you gone onto a website to buy something, only to find that the experience is too frustrating to continue?

In my case, too many. When will e-tailers learn? If I look at buying a flight online, I have to say that the experience is simple. I put in my details, my flight gets booked and they send a confirmation to my email account. Simple.
Published in Marketing
Wednesday, 02 November 2011 00:13

Retail Marketing Ideas For Xmas Trading

There are a lot of retailers out there hurting - real bad! With a global financial crisis, it seems that retailers have been hardest hit and on top of that, the added burden of new marketing techniques seem to be almost impossible to keep up with. It also doesn't help that online sales of retail products seem to be all the go and quite often consumers can get the same product, cheaper from Asia or the US, just by buying online.

However, there is some positive news. With the Retailers Association pushing consumers to go back to buying from  local shops and Xmas just weeks away, retail should be on the 'up'.
Published in Marketing
Best selling author and relationship counsellor John Gray is on to something, or at least the 7 million people who bought his book think so. The self-help book that proclaims that 'men are from mars, and women are from venus' has an analogy that by many accounts seems to run true.

If you think about the relationships you have in life and the difference between female and male relationships, it's easy to ascertain why there is often a miscommunication or misunderstanding based on the gender of the person you are communicating with.
Published in Management