Most small businesses ignore guerilla marketing as part of their marketing mix. Why? Because most think that it's just what the big companies do.
Well, that is true most of the time, but not because it costs alot of money to do. It's mainly because their creative agencies or someone with a spot of 'genius' has come up with a guerilla marketing idea that has great potential.
Have you seen the Facebook Tattoo guerilla marketing exercise that was sponsored by Rotterdam tattoo artist Dex Moelker and his company? The pictures above, but there is a much better video floating on YouTube with more hits than you can hope for.
When this piece of guerilla marketing was being passed around, we should have realised that it wasn't for real. Let's face it... the average person firstly would not be stupid enough to tattoo 152 of their friends on their arm (because they might be friends today, but tomorrow, it's quite possible they may block you because of something you said, did or didn't do). The dead giveaway was the optimised key words on YouTube. Now, even I would not think to do that (but one of my digital marketers definately would!).
The story spread like wildfire and media outlets around the world reported the bizarre story. It's biggest impact though would have been through social media. Too bizarre to be real? You betcha! It was just a transfer - not a tattoo and a brilliant piece of guerilla marketing.
It needn’t take a huge budget to market a business. All it takes is time and little forethought. Report: Georgina Dent
Many years ago a manager commented off the cut that Marketing Eye Chief executive Mellissah Smith “worked in sales”. Smith was irritated by the description until she decided he’d made a valid point. “I was quite annoyed about him saying marketing was the same as sales but they actually do go hand in hand,” she says. “Marketing creates the forum for sales to occur.”
They know stuff...but not enough stuff to be totally across the entire marketing mix ensuring that they are 100% of the time working in the best interests of the small business that they are working for.
I talked in length about the next stage of Marketing Eye's business. That is, expansion into the US, selling rights for the company in Europe and basically becoming a truly global player in small business marketing. No else seems to be taking the lead, so it may as well be me.
Case Study: BrightLine Solutions Atlanta
Marketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel.
The company is based in both Atlanta and New York and was founded by serial entrepreneur Christy Brown. Specialising in Information Technology, Embedded Software Engineering, Accounting and Finance, Christy has paved a niche in her market and delivered a service that is both professional and unsurpassed by any of her competitors.
Where is everyone?
It appears that I may have been a bit off the mark in a previous article. I claimed that Google Plus’ entry into online social media would spell the sudden demise of Facebook. At this point in time that appears to be false. It has become apparent that social media supremacy will come after a long struggle rather than the quick and clean coup reminiscent of the Facebook takeover of MySpace that I predicted.
His book was on my bedside table alongside a book written about how he presents to an audience and engages them like no other.
My bucket list had him down as the person I would most like to do work experience for. Sadly, this will never happen.
Being an avid adopter of new technologies and in particular integrated marketing campaigns, I can assure you, I held on to his every word.
People reward themselves in many different ways like buying a new dress, a watch, a new car or a holiday.
To make it as a successful marketing manager, there are many traits that you need to have. It no longer is just about understanding and delivering in a marketing capacity, but more importantly being able to understand the fundamentals of business and have an ability to execute the company’s business plan from a sales and marketing perspective.