Marketing Eye

Thursday, 30 September 2010 01:31

Brands you can trust

Bonjour! Yes, I have been in Paris, doing a bit of business and enjoying the beautiful Autumn Parisan weather.

Like many people that have travelled to the city of love, I am totally besotted by its beauty and the promises it holds for anyone that visits.

Tuesday, 28 September 2010 01:38

Double Your Business in 6 Weeks

It can happen! All it takes is a good hard look at your brand, your value proposition and how you are communicating it to the market – and of course, a Marketing Eye.

Published in Mellissah Smith

Some things don’t just look delicious – they are! Here is one of my favourite shops at Charles de Gaulle Airport in Paris. If you have a few Euros left in your pocket, be sure to pick up some of these sweets that are truly mouth watering. Their packaging also makes for the perfect gift.


Published in Mellissah Smith
Tuesday, 14 September 2010 19:46

The business traveller in Paris

Every business traveller has their favourites or at least hotels, restaurants, massage parlours and beauty treatments that they love to have done when they travel. Marketing Eye magazine is looking for your favourite hotels that should be reviewed for a special feature in November’s edition of Marketing Eye magazine.
Published in Marketing

Thinking that your leadership team need to go out and get some fresh air? Then head to Byron Bay, one of Australia’s most beautiful destinations where management teams can think more freely and enjoy the sunshine, beaches and bushland.

Published in Management
Tuesday, 14 September 2010 01:42

Blogs, who really cares?

I read blogs every day. Some are good, some are terrible. It still amazes me though that the ones that are visited frequently, like Marketing Eye’s blog, tend to have information that is relevant to its target audience.

Published in Mellissah Smith
Wednesday, 08 September 2010 21:45

Displacing the iPhone

Blackberry takes on the iPhone

Blackberry takes on the iPhone
In the world of taking new hand held technology to the people, Apple sits head and shoulders above the rest.
Wednesday, 08 September 2010 19:50

How to add value

As entrepreneurs, we all say it, but do we actually do it?
Published in Marketing
Tuesday, 07 September 2010 19:52

Excited for summer!

Corona has always been ahead of the game when it comes to marketing. With years of memorable advertising campaigns that have ignited people around the globe to guzzle Corona Beers by the truckload, Corona has yet again successfully won the marketing kudos for their latest campaign.
Monday, 06 September 2010 19:54

It’s a dog’s life

It’s not every day that you get to head down to the beach for an hour and enjoy the sounds of the ocean, the sun beaming on your skin and the fresh air that has a salty scent.
Published in Mellissah Smith
Sunday, 05 September 2010 19:56

Maserati puts everyone in the picture

Maserati cars are incredibly hot and sleek. Do you agree? The above picture says it all highlighting the power of a good photograph in your marketing material.
Wednesday, 01 September 2010 19:58

Enthusiasm accounts for a lot!

Today, this stylish young woman walked into my office, boldly introduced herself as Marketing Eye’s new intern and proceeded to tell me how enthusiastic she is about working with my firm.
Published in Mellissah Smith