Marketing Eye

Tuesday, 30 March 2010 23:58

Media Training…is a must!

Many people fly by the seat of their pants when it comes to interviews. There is no preparation, no coaching, no pre-empting of questions and no understanding.

Like most companies, Marketing Eye has been slack and we have not practiced what we preach. It’s like mechanics who never fix their own car.

We encourage clients to engage in proactive marketing activities and yet, we rely solely on word of mouth referral, twitter, facebook, blogs and our website.

Tuesday, 30 March 2010 23:48

My relationship with the Easter Bunny

My first memory of the Easter Bunny was when I was about 3 or 4 and my older siblings broke into the cupboard to steal an egg that was in large loose pack.

Tuesday, 30 March 2010 00:05

Finding new ways to sell

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Today I met with the most delightful lady. She owns a very successful retail showroom in High Street, Prahran selling stunning pieces of jewellery which she has designed right here in Melbourne.
Published in Marketing
Tuesday, 30 March 2010 00:01

Managing your own super fund?

stockradar-logoI dabble in shares and its interesting how many people out there actually manage their own superannuation funds.

I have had so many hit and misses it’s ridiculous and enough to shy anyone away from buying shares on the Australian Stock Exchange – yet I still persist.

Published in Management
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Marketing Eye is offering small businesses the opportunity to refresh their online brands with a new website, designed by Mark Azzapardi and developed by Umair Cheema for just $1990 plus GST.
Sunday, 28 March 2010 22:00

And the winner is…

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The rev-heads were out soaking up the smell of burning rubber at the 2010 Qantas Grand Prix at Albert Park on the weekend.
Friday, 26 March 2010 01:35

What a pain!

ACTIVE RELEASE TECHNIQUE (ART) FOR GOLFERS AND SPORTSPEOPLE
Thursday, 25 March 2010 01:40

Melbourne’s racing into Grand Prix fever

This morning, I woke up to the sounds of vroom, vroom, vroom and instantly, I thought I could smell burning rubber.
Published in Management
Thursday, 25 March 2010 01:38

The Germans!

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Like many Australian’s, I have a parent who was born overseas. When I travel, my parents are continually spruiking the importance of being proud of my heritage.
Tuesday, 23 March 2010 01:42

The Metro Advertisements

The Parisan Metro is full of advertisements from holiday accomodation to fashion, anti-fur campaigns to tourism destinations. 

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Monday, 22 March 2010 01:45

It’s Got My Attention

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I was flicking through a French street magazine and this picture got my attention.
Published in Mellissah Smith
No matter where you travel in the world, there is always a restaurant that someone recommends.

In Paris, it appears that Australian’s love to got L’Avenue in the 8th District. It is a very chic Parisan restaurant owned by the Coste Group. On Sunday, I was sitting outside, enjoying some beautiful French wine and I met one of the owners. His restaurants are world famous and they are on the ‘must visit’ list for most tourists.

Last night, after attending a networking group where this young woman puts together people from countries around the world to meet and find out more about each other, I realised that this restaurant isn’t just a tourist destination, but the locals love it too.
Thursday, 11 March 2010 00:47

To hire or not

Travelling the world talking to business people can sometimes make everything seem so much more clearer.
Wednesday, 10 March 2010 00:50

The world is our oyster

Having a go is very Australian and since my short stay in Paris, I have realised just how much Australian’s really are ‘having a go’.
Monday, 08 March 2010 00:50

From Paris With Love

I am sitting at a cafe in one of the most beautiful, romantic cities in the world wondering whether or not I should be working or out exploring. In the end, I decided that its best to do both.
Published in Mellissah Smith
I have unavoidably heard information relating to Lara Bingle’s nude photo and the update according to various media includes her selling her story for up to $200,000 and that quite possibly given that this was a 4 year old photograph, that she actually leaked it herself with her new management.
Published in Mellissah Smith
Thursday, 04 March 2010 00:54

Wow… I mean WOW!

I LOVE my job! Why because I get to meet the most inspirational, passionate entrepreneurs in Australia, day-in, day-out, who all want to succeed.
Published in Management
Wednesday, 03 March 2010 00:57

Being an entrepreneur is no holiday

stropezbeach-200x300Not the most startling of revelations but something we are all reminded of from time to time. Being an entrepreneur is one of the craziest, yet most rewarding choices an individual can make – and I am so glad I made this decision at 25.
Published in Management
Tuesday, 02 March 2010 00:59

A HUGE Bingle

It saddens me that someone would take a photograph of a woman having a shower when clearly by the expression on her face, she did not authorise for it to be taken.
Published in Marketing
Monday, 01 March 2010 01:02

Gatorade Dumps Tiger

The ‘apology’ media conference by Tiger Woods was a disgrace. He was ill-advised and read from a script that was obviously written by a PR.
Published in Management
Monday, 01 March 2010 01:01

Set a Sales Target in Stone

Small business owners often have a ‘dream’ figure of what they would like their sales targets to be – but never really set it in stone.