Today is D – Day. The search for an Effen Great Bloke and his mates is on.

All you have to do is log onto www.effengreatbloke.com.au and register your details and that of your mate’s to have a chance to win a year’s supply of beer for you and your mate. How awesome is that!

In the past 4 months, I have learnt alot about beer. Too much, some would say.

This week, on my return from an overseas holiday, on a boat, I have had an office full of creatives brainstorming viral campaigns for clients at least 12 hours per day.

When a bunch of marketers get together and one happens to be Greek – anything can happen. Not only great ideas, but in this particular case, even better food.