Marketing Eye

Items filtered by date: July 2009

Melbourne CouncilNot often do I find myself caught in a debate on a case of ’should they or shouldn’t they’ spend money on branding or marketing.

Having read the Herald Sun on Thursday, I have to say, I can’t help myself!

Published in Mellissah Smith

It always amazes me that from the corridors of a big corporation that consistently moves with the times, that they in fact always know what to support and what not to. Does the CEO talk to other CEO’s to see what they are doing, or are the marketing departments so switched on that they just don’t miss a beat?

Published in Management
Monday, 13 July 2009 21:24

Campaign of the Year

time runs outWhat takes a corporation to take notice?

The campaign is one of the most ‘in your face’ campaigns to corporate that I have seen that doesn’t involve abuse, alcoholism or cigarette smoking.
Published in Management
MellissahLast Friday I was kindly invited by one of my best friends to attend the Long Rugby Breast Cancer Charity Lunch held at the Hilton Hotel in Sydney.

There are many things dear to my heart and breast cancer and the effects of it are one of them.

Published in Mellissah Smith
Friday, 10 July 2009 21:41

Great Ideas Come In The Shower

This morning I didn’t want to get out of bed. It’s cold, my bed’s warm and the TV was on.

Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as I do 7 mornings a week.

Published in Mellissah Smith
Wednesday, 01 July 2009 20:14

Time for a new brand?

Time for a new brand?Where should a business begin when thinking about re-branding?

There are rule of thumbs – but beware. Like most things in marketing, not everything is for everyone.

Believe it or not, brand makeovers are not simply a response to businesses in a downward spiral. Successful companies revamp their brands just as much as ones that have experienced a downturn in their fortunes.