Tips for improving social media engagement

1. Engage with Your Audience 

To increase social media engagement, you must ensure that you are engaging with your customers. Whenever customers send you a message or write a comment, they are allowing you to talk with them. These interactions build a relationship with your customer. It is important to reply to both positive and negative comments. For the positive messages, you can show that you are appreciative of their business, and address how you can resolve the issue from the negative ones. You could also reshare pictures or videos that your customers have sent you using your product or service. Customers like to feel a form of connection with the people they are purchasing from. It’s important to develop a relationship with the people who interact with you or your product. 

2. Encourage Readers to Like, Comment, and Share

When it comes to engagement, it’s important to ensure that your content is worth engaging in. When you make a post, you should include a call to action at the end of it because it will lead your followers to take the actions you want them to take. You can ask customers to like, share, and comment on your posts to boost engagement. Typically, people are more likely to click on something if they are told to do so. This also allows for your post to reach new audiences who might not have seen your post, to begin with. 

3. Run Contests and Giveaways  

Another excellent way to increase social media engagement is by running a contest. This tactic is a great way to increase engagement because it allows your customers to gain something in return for their engagement or purchases. Running a contest also increases brand loyalty. This is a great way to interact with your existing customers as well as reach potential new ones. If you require people to share or repost something, you have the chance to reach new audiences. A basic enter to win sweepstake is often the best option for those who may just be starting and might not have a large customer base yet. 

4. Ensure Your Posting Multiple Times a Day

A key factor in seeing an increase in social media engagement is to ensure that you are posting multiple times a day. On average, 2-3 posts a day on each platform will help your business build an engaged audience. However, you don’t want to post too much and annoy your viewers, which could result in them unfollowing you. It’s important to ensure that you are posting on every social media platform such as Facebook, Instagram, LinkedIn, and Twitter. Understanding when the best times to post is critical. According to Hootsuite, the best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays. 

5. Use Images in All Posts

Today, people have an attention span of fewer than 9 seconds, less than that of a goldfish. Images are a great tool to boost social media engagement. A social media post with an image is 10 times more likely to get engagement. Content with relevant images are able to get  94% more views than content without them. According to Twitter, tweets featuring photographs earn a 35% increase in retweets which is proof on its own. You should use a diversity of photographs rather than the same ones repeatedly. This way, you won't risk losing customers because they become tired of seeing the same item over and over again. Using relevant photographs on social media will help you attract attention, build loyalty, communicate critical information, and improve consumer interaction. Images are appealing to today's consumers so it is very important to incorporate visuals into written material published by businesses.

Ensuring that your business improves its social media engagement is vital to seeing success through social media. You need to be on top of the game and use the best tactics in order to make your efforts worthwhile. Trying to boost your online presence can be challenging in many ways, but if you follow these tips you will succeed in improving your social media engagement across all platforms. If you have any questions regarding your social media marketing, don’t hesitate to get in contact with one of our marketing executives at Marketing Eye today!

Thank you Jeremy Bezanger from Unsplash for the photo.