Simply put, social media is powerful because it brings people together. It’s like a party that never ends. And its social media that has completely changed the way people come together in the “real world”. Arab Spring back in 2010 illustrated the power of this online forum by revolutionizing revolution. The ALS water bucket challenge in 2014 spread like wildfire, leading to over $115 million donation dollars. Even Haiti was bombarded with millions of donations after they were hit with a 7.0 magnitude earthquake due to the virality social media can create. These events are obviously extreme in nature, but they prove my point, that social media can be a powerful tool to bring people together.
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Expert Marketing Blog - Social Media - Page 2
3 min read
Just recently, a scientific study claimed that there’s a linear association between the number of social media platforms young people use and whether or not they show symptoms of anxiety and depression.
The journal, Computers and Human Behavior, points out that they surveyed nearly two thousand young adults using the Patient-Reported Outcomes Measurement Information System. The study revealed something that I think most would assume.
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Just recently, a scientific study claimed that there’s a linear association between the number of social media platforms young people use and whether or not they show symptoms of anxiety and depression.
The journal, Computers and Human Behavior, points out that they surveyed nearly two thousand young adults using the Patient-Reported Outcomes Measurement Information System. The study revealed something that I think most would assume.
2 min read
Facebook knows where you live, and they’re willing to sell that information.
That’s right, Facebook has recently announced that they will be rolling out ad space that targets whole families, or specific people within a household. This is something every marketer is going to swoon over once they’re ready to go live.
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Facebook knows where you live, and they’re willing to sell that information.
That’s right, Facebook has recently announced that they will be rolling out ad space that targets whole families, or specific people within a household. This is something every marketer is going to swoon over once they’re ready to go live.
6 minute read
I received a call yesterday of a man who was responding to a proposal that I had sent to him a week ago. The call came from the owner of a small firm doing business here in Atlanta and the conversation started off great. My original thought was he would ask me “where to sign”!
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I received a call yesterday of a man who was responding to a proposal that I had sent to him a week ago. The call came from the owner of a small firm doing business here in Atlanta and the conversation started off great. My original thought was he would ask me “where to sign”!
5 min read
I was sitting in a Sports Clips just the other day and, as usual, I was waiting there in the sitting room for 5 hours. While contemplating whether or not to endure another day looking like I had a mop on my head, I looked up and saw ESPN featuring the USA vs Canada rugby match. It’s kind of a proud moment when rugby gets national exposure like that. Although NBC has been airing rugby matches ever since 2009 in the US, ESPN has marginalized the sport behind basketball, baseball, and football.
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I was sitting in a Sports Clips just the other day and, as usual, I was waiting there in the sitting room for 5 hours. While contemplating whether or not to endure another day looking like I had a mop on my head, I looked up and saw ESPN featuring the USA vs Canada rugby match. It’s kind of a proud moment when rugby gets national exposure like that. Although NBC has been airing rugby matches ever since 2009 in the US, ESPN has marginalized the sport behind basketball, baseball, and football.
How much do you really know about Snapchat in the business world? In the realm of marketing, Snapchat is getting severely overlooked by some companies. This is because many of them do not understand how to use Snapchat or how beneficial it can be for their company.
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Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.
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Are you still searching for that perfect time to post your content online? Each social media platform has its own prime time and lucky for you, we’ve done our research and know exactly when you should be posting.
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Today LinkedIn has become an invaluable resource. Whether you are using it to prospect, to recruit, for marketing or for research, you need to make sure your profile reflects your main objective. LinkedIn is a powerful tool for making connections and finding business, so use it wisely.
It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
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It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
Do you ever wonder why you’re not getting a ton of likes on your Instagram picture? It is most likely due to the fact that you have adopted bad photo habits. Believe it or not, Instagram isn’t just an app where you can snap a quick picture, post it, and magically have a 100 likes within the hour (unless you’re an animal). How many likes you get on your Instagram photo depends on picture quality, wittiness of caption, use of hashtags, frequency of posts, and of course the content you share across your target audience. Below is a list of 5 quick tricks to help boost your likes on Instagram.
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Someone recently ask me… “how do you tell what kind of voice you use for each social media platform?”
The question really got me thinking. Each platform has a specific personality. All postings should be based on your audience, but you have to think about how they want to hear your valuable information. Do they want to read an extensive study? Would they prefer a humorous anecdote. What are they looking for? An easy way to make that decision is: What kind of attire is your audience wearing when they read your post?”
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The question really got me thinking. Each platform has a specific personality. All postings should be based on your audience, but you have to think about how they want to hear your valuable information. Do they want to read an extensive study? Would they prefer a humorous anecdote. What are they looking for? An easy way to make that decision is: What kind of attire is your audience wearing when they read your post?”
Twitter has become and integral part of my life since I joined in 2011. The microblogging site helps me to keep up with happenings in pop culture and events around the world.
Coming up on my 5th year anniversary on Twitter, I have compiled a list of my top 10 Twitter accounts to follow. This is by no means an exhaustive list, but these 10 are my must-follows.
My 10 Favorite Twitter Accounts to Follow:
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Coming up on my 5th year anniversary on Twitter, I have compiled a list of my top 10 Twitter accounts to follow. This is by no means an exhaustive list, but these 10 are my must-follows.
My 10 Favorite Twitter Accounts to Follow:
Social media, a virtual world designed to share, to exchange information, or to notify all of your contacts of how photogenic your cat is. Many social media outlets have assertively established their importance in the marketing industry. However, as these platforms evolve, it is key that marketers take full advantage of them.
While all channels of social media aren’t applicable to every business, if used efficiently they can be a creative avenue to reach target audiences. Currently, snapchat is the new wave.
Snapchat is a mobile application that allows users to send and receive "self-destructing" photos and videos called snaps. Additionally, users can post snaps creating a montage like “story” for all their followers to view. Snapchat has successfully distinguished itself from other media platforms with their live, then disappearing content characteristics.
Okay, enough back story. What can Snapchat do for marketers? Oh, how the possibilities are endless with this one, so here’s a few.
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While all channels of social media aren’t applicable to every business, if used efficiently they can be a creative avenue to reach target audiences. Currently, snapchat is the new wave.
Snapchat is a mobile application that allows users to send and receive "self-destructing" photos and videos called snaps. Additionally, users can post snaps creating a montage like “story” for all their followers to view. Snapchat has successfully distinguished itself from other media platforms with their live, then disappearing content characteristics.
Okay, enough back story. What can Snapchat do for marketers? Oh, how the possibilities are endless with this one, so here’s a few.
Often we hear our clients say, “but we don’t need social media,” or “social media isn’t right for our target market," or "we don't need to worry about that now” but we are here to convince them otherwise.
Social media is a powerful tool that NEEDS to be part of your marketing strategy. Whether it is facebook, twitter, instagram or youtube these platforms can be used to your advantage.
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Social media is a powerful tool that NEEDS to be part of your marketing strategy. Whether it is facebook, twitter, instagram or youtube these platforms can be used to your advantage.