Facebook reaches 2 Billion Users, While Your Company Hasn’t Sold 2 of Anything this Month

But the conversation quickly turned to me defending the entire practice of marketing! His company had already been through 4 agencies and they hadn’t produced one single lead for his firm. In effect, I was cleaning up their dirty laundry, trying to educate this man that an awesome marketing strategy could completely turn his business around. Although I was giving this man my best spiel, after a few minutes I could tell that I was “leading the horse to water”.

Now I grew up on a farm in South Georgia, so I am plenty experienced in leading horses to water. But I have never had to explain the ROI of marketing to anyone before. I thought it was just common knowledge that your businesses needed effective marketing strategies to be able to compete. My job, I assumed, would be to explain to business owners what an effective marketing strategy looked like.

So, what do you say to someone who denies what you know to be true? I felt like I was watching a man walk out into the Sahara Desert with no water. I wanted desperately to bring him back to his senses.

Just look at the number Mark Zuckerberg posted on his private page this past week. Facebook announced that they finally reached 2 billion users.

Instagram: 700 Million

Twitter: 328 Million

YouTube: 1.5 Billion

Snapchat: 255 Million

WhatsApp: 1.2 Billion

If I were to ask him if he thought his customers were using one or more of these platforms, I know what his answer would be. However, his actions were speaking louder than his words. Social media and the internet is the proverbial “watering hole” and this horse was not interested in the least bit. But fortunately, I actually care about helping people. I care about growing this man’s business. And I care about seeing the people around me succeed.

So why is this company not seeing a single inbound lead come through its funnel? Because the organization itself needs to understand that the ROI of social media is everything.

It’s everything.

Once I can get them to that realization, we can move forward.

Small Business Marketing | Startup | Social Media | Sales Funnel |Inbound Sales | Lead Generation