Best Ways to Utilize Hashtags on Social Media

When it comes to your social media marketing it has become extremely important that your company uses appropriate hashtags. We came up with a few ways you can utilize hashtags on social media. 

Use Trending Hashtags 

A trending hashtag is a hashtag that has become popular and has a lot of people using it in their posts. Including a popular hashtag in your social media posts can help you reach a much wider audience. This means more individuals beyond your current customer base and target audience have the ability to see your posts. 

A trending hashtag is an excellent approach to boost your brand's visibility. Before including a hashtag in a social media post, make sure it adds value to what your company is. If your post adds no value, it will most likely be disregarded and have little to no effect. 

Ensure That You Are Not Overusing Hashtags

Hashtags help increase your brand's visibility, allowing you to reach a larger audience. When deciding which hashtags to include you want to ensure you are not including too many. Did you know that using 10 hashtags can reduce engagement by 68.2%? You must stick to using ones that are relevant to your company and that serve a purpose. It is typically recommended that you stick to around 2-4 hashtags per post. You don’t want your post to be bombarded with useless hashtags. 

 Create Brand Engagement 

Hashtags have the incredible capacity to tie your business with a wide range of well-known and highly visible issues. 

The appropriate hashtags will bring new visitors to your social media and allow you to interact with them. When hashtags are used correctly, they may help you reach out to targeted consumers and improve customer relations. The more at ease your followers are with your brand, the more probable it is that they will interact with you on social media. Including keywords in your hashtags isn't enough to boost your internet visibility, ensure your hashtags are conversational and one-of-a-kind. This smart usage of hashtags is critical in developing a successful social media marketing plan for your company.  

Keep Your Hashtags Simple and Relevant 

When deciding which hashtags to use when planning your social media calendar, you must use something that people are searching for. Using a hashtag that is lengthy and difficult to spell or pronounce is unlikely to provide positive results. However, an ambiguous, never used, or generic hashtag will not provide the desired results you wish for. Your hashtag should be simple, accurate, and easy to remember. It should provide your audience with a clear understanding of the topic of the conversation.

The idea is to identify themes that are of interest to your target audience. You must identify the hashtags that are currently being discussed and are relevant to your content and organization. Hashtags on social media help classify your material, allow users to track a trend, and even allow you to engage with an online community.

Hashtags play a critical role in seeing success on any social media platform, and as social media continues to rise in popularity, your business must take advantage of using tools such as hashtags. If you have any questions regarding your social media marketing or your marketing strategy, get in contact with one of our marketing executives at Marketing Eye today!

Image: Unsplash Adem AY