You have no-one to blame but yourself

17 Nov

It’s true. If your business is failing and people don’t know who you are, what you do and how you do it – then you have no-one to blame but yourself.

That is of course, if you have internet which you obviously do if you are reading this.

There are literally hundreds of thousands of articles to do with marketing on the internet. In fact, if you are a small business and followed Marketing Eye 100 Marketing Tips for Small Business earlier this year, your business should be going great guns.

Last night, I sat down with one of my oldest friends who runs a small business. She has the most delightful personality, but she can’t quite figure out why she doesn’t have customers running through the door.

The problem is that she hasn’t done any market research, continually communicates mixed messages on the service she provides and doesn’t apply herself.

It’s really not rocket science. There are so many resources for small businesses to do their own DIY marketing, that no-one has an excuse.

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye